The annual McDonald's Monopoly game and a large Powerball jackpot drove millions of prize-hungry visitors to the Lotto/Sweepstakes category in October. Sweetest Day and Halloween prompted a seasonal spike in traffic at Flowers/Gifts/Greetings sites and E-Card sites.
"Lotto and Sweepstakes sites saw big gains in October, with the popular McDonald's Monopoly game generating widespread interest," said Jeff Hackett, executive vice president of comScore. "Of course October is also the month of Halloween, which generated a predictable surge in retail gifts and greetings, as well as sending of e-cards."
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