#CannesLions2017: Look who's talking about Cannes Lions (infographic)

Who is talking about Cannes Lions?

• 191 countries

Top countries:

• United States
  
• France
  
• United Kingdom
  
• Spain
  
• Brazil

Demographics:

• 54% of men
  
• 46% women

What drove the most mentions?

The most discussed agencies:

• Ogilvy
  
• McCann
  
• Publicis

SOV for the most discussed award themes:

• Creativity 27%
  
• Film, music, sport & gaming 12%
  
• Data Insights 10%
  
• Innovation 9%
  
• Healthcare 8%
  
• Business 7%
  
• Technology 6%
  
• Experience 5%
  
• Entertainment 4%
  
• Diversity 4%
  
• Social Media 4%
  
• Inspiration 3%
  
• Brand Content 1%

Top hashtags of the week:

1. #canneslions
   
2. #ogilvycannes
   
3. #cannes
   
4. #canneslions2017
   
5. #marketing
   
6. #cannes2017
   
7. #advertising
   
8. #adagecannes
   
9. #lionshealth
   
10. #latinosencannes
    

Top most influential Instagram of the week:

1. https://www.instagram.com/p/BVXp5eSF-mL/
   
2. https://www.instagram.com/p/BVRrCwOgTPX/
   
3. https://www.instagram.com/p/BVaGDERFDWB/
   
4. https://www.instagram.com/p/BVb-hCkDMGD/
   
5. https://www.instagram.com/p/BVhne8xhXGG/
   

In all, 11,000 Instagram publications.

Was Cannes Lions a success?

How did we determine this?

To evaluate the public's satisfaction with the event and the popularity of the agencies, we looked at Synthesio’s proprietary tool, the social reputation score (SRS). The SRS provides a score for each topic/brand/product/agency/etc. from 0-100 based on multiple factors, including a number of mentions, the sentiment of those mentions, the influence of the poster and many other factors.

Overall Cannes Lions SRS: 61.06

Agencies ranked by SRS:

1. McCann - SRS = 67.09
   
2. Edelman - SRS = 64.77
   
3. Leo Burnett - SRS = 62.74
   
4. TBWA - SRS = 62.80
   
5. Ogilvy - SRS = 61.85
   

Top tweets from Cannes Lions:

1. https://twitter.com/wyclef/status/875366494544252929 400+ RT 1K Like
   
2. https://twitter.com/baduajans/status/876125962039066625 100+ RT 500 Like
   
3. https://twitter.com/s_assbague/status/875755821711462401 300+ RT 120 Like
   
4. https://twitter.com/Ogilvy/status/876394581964845056 1.2K RT 3.8K I like it
   
5. https://twitter.com/Cannes_Lions/status/875103064751046656 1.7K RT 5K Like
   
6. https://twitter.com/ThamKhaiMeng/status/877442111406297089 1K RT 1.3K Like