Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged.
By Tanya Schreuder & Richard Procter 25 Jan 2012 14:48
2012 will bring fundamental tectonic shifts to the balance of power in technology choices. Many of these will be driven by the people and for the people - in 2012 the trend, literally, is your friend. Smart enterprise will embrace this change but big business will very quickly have to learn to shut up and listen to what the consumer wants.
By Anice Hassim 19 Jan 2012 15:18
There are a number of trends forecast for 2012 that will have an impact on all facets of the media-marketing arena.
By Karen Phelan 18 Jan 2012 15:59
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