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Launch of forum for exchanging ideas
Vega The Brand Communications School is launching a series of monthly forums aimed at encouraging industry debate. The first takes place next Thursday, 28 February 2008, 6pm – 8.30pm, at the Vega Brand New Headquarters. The topic is “In a fundamentally changing universe, is brand thinking past its sell-by date?”. Chaired by Gordon Cooke, the presenter is Dr Thomas Oosthuizen, CEO of the Brand Wealth Organisation and the panel consists of Modise Makhene, CEO of JWT; David Blyth, MD of Enterprise IG; and Eben Keun, brand architect, Breinstorm Brand Architects. Cost is R120pp including food and drinks. RSVP to thembi@brandschool.com.

[22 Feb 2008 09:12]

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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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Headlines in our
May/June 08 issue:
  • YOUR PEOPLE ARE YOUR BRAND
  • BUSH LUXE
  • BRAND REPORT: GEN Y
  • CONNECTING WITH GOOGLE

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