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Fresh off the rack
Pick n Pay's new customer magazine Fresh Living, published by John Brown, went on sale in 365 stores countrywide on Monday, 19 November 2007, for only R9.95. The 108-page magazine is part of the retail giant's R110 million brand makeover. Pick n Pay GM strategy Lyndsay Webster-Rozon says that elements of the new branding, revealed earlier this month, have been used throughout the magazine. These include the new Cachet brand font and ‘window' box device that has been used to contain additional information, pictures and text. The print run for the first issue of the magazine is 150 000.


[22 Nov 2007 10:50]


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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.






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May/June 08 issue:
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