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Sticking out a challenge

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DDB SA recently rose to the challenge of demonstrating to the consumer in a glance that there's six feet of gum in a pack with an idea that uses outdoor to target the youth: an enormous poster for Hubba Bubba chewing gum stuck to the billboard with big wads of purple gum on the corner of Cedar and Witkoppen roads in Fourways, Johannesburg.


[27 May 2008 10:06]


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