Sites: Africa, Marketing, Medical, Retail
Marketing community of South Africa
Marketing> The Loerie Awards 2008, Advertising, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing, 2010 FIFA World Cup
Africa> Southern Africa, South Africa
Snippets Submit a snippet
Out Of Home Snippets

Pushing the boundaries

click to enlarge
Wonderbra has been causing a stir in Johannesburg recently while marking its participation in Joburg Fashion Week and the launch of its new 101 bra. Professional climbers donned their Wonderbras and scaled the massive billboard, abseiling across to change the bra straps on the poster to reflect the ability of the bra to change in 101 different ways. The activity stopped traffic at the busy intersection of Rivonia Road and Fifth Street in Sandton. The women are set to be doing their thing for the rest of the month but if the ratepayers have their way they won't be there much longer...


[30 Aug 2007 09:16]


 SEND TO A FRIEND  |   PRINT


 
Comment on this
 

Share this page (Tell me more)


 






Africa's leading daily advertising, marketing and media news resource for the industry!
















Receive free email newsletter
 
Tell a friend about us
 
CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | sales@bizcommunity.com | +27 (0)21 680 3500
All rights reserved. © 2008. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use.
Connected by: Uninet