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Cape Town Tourism identifies 10 top trends in destination marketing
Cape Town Tourism identifies 10 top trends in destination marketing

"Visual storytelling, engagement and inspiration are among the factors that are set to dominate cutting-edge destination marketing in 2015," said Cape Town Tourism's Executive Marketing Manager, Velma Corcoran.

26 Jan 2015 16:20

'Trust Capital' is the key, IHG Trends Report finds
'Trust Capital' is the key, IHG Trends Report finds

The 2015 Trends Report, Building Trust Capital: The new business imperative in the Kinship Economy, from the InterContinental Hotels Group, identifies trends and issues of importance in the building of both brand and organisational trust. IHG published its report during the World Economic Forum in Davos, highlighting the erosion of trust in public and private sector institutions as one of its key trends.

23 Jan 2015 09:05