Zee World bus shelter campaign creates industry hype
Zee World bus shelter campaign creates industry hype

Digital satellite television channel Zee World, which offers mainstream viewers in Africa the best in award-winning Bollywood movies and series, a variety of food, kids' and talent shows and lifestyle programmes, elected to use Street Network bus shelters in order to extend the reach of its latest It's Happening campaign.

Issued by Provantage Media Group 3 days ago

I love qualitative research, but I hate focus groups - Here's why
I love qualitative research, but I hate focus groups - Here's why

Before we started Columinate in 2008, I worked at a traditional research agency. While the quantitative work was interesting, I really found a knack for doing qualitative work, especially moderating focus groups. In those days, a focus group seemed to be the only solution in the qual stable, and let me tell you, I moderated enough focus groups to have a decent enough sample size to tell me that I hated doing it.

By Elna Pretorius, Issued by Columinate 3 days ago

SA's first homegrown 0.0% alcohol beer
SA's first homegrown 0.0% alcohol beer

AB InBev South Africa worked with Berge Farrell to create Castle Free, the first zero-alcohol beer to be brewed in South Africa. It is an extension of Castle Lager and offers consumers a real beer taste without the alcohol.

Issued by Berge Farrell 22 May 2018

IAB SA announces Bookmarks 2018 jury president, chairs
IAB SA announces Bookmarks 2018 jury president, chairs

The IAB SA today announced M&C Saatchi Abel chairman Jerry Mpufane as jury president as well as the jury chairs for the 10th annual Bookmark Awards taking place 1 March in Johannesburg.

17 Jan 2018

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

Investing in communications

[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.

Issued by Grapevine Communications 14 Apr 2001

Salut to a new healthy lifestyle
Salut to a new healthy lifestyle

Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.

1 Jan 1900

HRC public hearing on ‘coconuts'

NEWSWATCH: On Wednesday, 5 March 2008, the South African Human Rights Commission will hold a public forum concerning the racial prejudice complaints against the controversial Forum of Black Journalists and the issue of exclusive organizations, reports IOL. Meanwhile, SABC chief executive Dali Mpofu was hauled over the coals by ANC MPs yesterday, Tuesday 26 February, at the National Assembly committee on communication, also writes IOL.

1 Jan 1900

Student wins radio show
Student wins radio show

Ursula Cronjé, a 21 year old media studies student at the University of the Free State, is the winner of OFM's recent win your own radio show competition, which was promoted in the OFM Greatest Hits Volume II CD released end of last year.

1 Jan 1900

Increase in earnings for Kagiso

Kagiso Media released its interim results for the six months ending December 2006 yesterday, Tuesday 13 February 2007, reporting a 34.6% increase in headline earnings to R77.7 million (2005: R57.8 million) off a revenue leap of 33.4% to R369.7 million (2005: R277 million). A dividend of 31c per share was declared, giving the share a dividend yield of 43%.

1 Jan 1900

Fresh Eye donates talent to three Vuka entrants

An important part of Fresh Eye Production's culture is to use their production and directing skills to highlight the plight of welfare organisations in South Africa.

Issued by Fresh Eye Film Productions 1 Jan 1900

Peter Gilbert
World class sales benchmarking study

Our 1994 World Class Sales Excellence Research Report declared sales as the next business frontier. Over the last several years, companies have had their focus sharpened by an external force... that of the customer.

By Peter Gilbert 1 Jan 1900

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