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Ireland/Davenport launches new content division - VIRUS - Ireland/Davenport
Ireland/Davenport launches new content division - VIRUS

Through the line advertising agency Ireland/Davenport has bolstered its offering with a new content division aptly named VIRUS. Co-developed with Nevo Hadas of &Innovation and staffed with industry stalwarts, the division will add significantly to the agency's offering mix.

Issued by Ireland/Davenport 21 Oct 2014 12:30

Transit Track confirms TRANSIT.TV's brand appeal - Provantage Media Group
Transit Track confirms TRANSIT.TV's brand appeal

It's just over a year since Provantage Out of Home Media launched TRANSIT.TV™, the digital channel that flights in taxis, taxi ranks and train stations, and so far it has proven its worth in terms of growth, national commuter appeal and advertising ROI.

Issued by Provantage Media Group 21 Oct 2014 12:10

NEWSWATCH: Too bold or not bald enough?
NEWSWATCH: Too bold or not bald enough?

In its latest issue, YOU Magazine roped in local celebrities to join its cancer awareness campaign. The celebs' pictures were edited so that they appeared bald. The campaign is reported to have sparked mixed reactions from the public, with many cancer patients and survivors feeling outraged.

21 Oct 2014 12:00

Senzo Xulu
Can advertising satisfy?

As I sat in front of my computer screen during the latter part of June, as has become my yearly custom, I attentively followed the action from the 2014 Cannes Festival of Creativity.

By Senzo Xulu 21 Oct 2014 07:10

Email and SMS from one platform set to assist marketers
Email and SMS from one platform set to assist marketers

TotalSend has launched SMS and email sending via a single channel. This multi-channel platform allows TotalSend to assist marketers who are increasingly looking to connect with customers on mobile devices. The company says it will save customers up to 40% by consolidating email and SMS onto one easy-to-use platform.

21 Oct 2014 05:47

DJ's and celebrities celebrate at launch of LekkerTV - Jacaranda 94.2 FM
DJ's and celebrities celebrate at launch of LekkerTV

Jacaranda FM had a studio filled with South African celebrities, musicians, TV stars and media moguls when they officially launched LekkerTV in partnership with KykNet in Midrand.

Issued by Jacaranda 94.2 FM 20 Oct 2014 13:01

[21 Icons - Season 2] Pregs Govender
[21 Icons - Season 2] Pregs Govender

"I think that the ability of each of us is enriched by one another and the best collective comes when you have strength in each person that belongs to that group. It's the idea of human dignity and the belief that humanity is inherent." - Pregs Govender.

20 Oct 2014 12:26

[WDC2014] Cape Town shows off for WDC2014 convocation ceremony
[WDC2014] Cape Town shows off for WDC2014 convocation ceremony

Cape Town's reign as the official World Design Capital city of 2014 has come to an end. Here's what you can expect as Taipei takes on the creativity chalice as WDC2016...

By Leigh Andrews 20 Oct 2014 09:30

Three factors that will make or break your email marketing campaign
Three factors that will make or break your email marketing campaign

Email marketing has evolved from the 'spam age' and has since found its place as one of the most cost and time-effective marketing tools that can be used at the forefront of almost any marketing campaign.

By David Sylvester 20 Oct 2014 07:06

Donna Rachelson
How email impacts your brand in the workplace

Email is like any other form of communication - there are acceptable norms and also types of behaviour deemed as inappropriate. For example, I often have business executives asking me for advice on how to help their colleagues or employees to understand and abide by email etiquette. They find that while these people are technically skilled and communicate well in person or over the phone, the way they use email reflects poorly, not only on them, but on the organisation as a whole. I hear complaints about employees who think that communicating via email is licence to use "SMS style slang and abbreviations" or be overly familiar (which is inappropriate within an organisation, but even more so when the person is communicating with clients). On the other hand, I hear of employees who are curt, abrupt or even downright rude when communicating through email. Little do these people realise the negative impressions that their email behaviour is creating in the minds of their peers.

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Oct 2014 12:30

Kellogg's wakes up to 34's approach to shopper marketing - 34
Kellogg's wakes up to 34's approach to shopper marketing

In May 2014, 34 embarked on their first shopper marketing campaign for Kellogg's to drive the trial of their new range of instant porridges and saw phenomenal results when out-of-till volume sales grew by 64% in just 8 weeks! Kellogg had requested a strong shopper marketing campaign to position Kellogg's All-Bran and Corn Flakes porridge variants as the breakfast choice over winter, and to ensure that these porridges became part of South Africa's breakfast repertoire.

Issued by 34 16 Oct 2014 09:49

Funding the tech startup: South Africa's next hurdle
Funding the tech startup: South Africa's next hurdle

Such is the tech age in which we now live that the word "startup" automatically translates as a new company whose business is centred on digital innovations like apps, algorithms and other technologies.

By John Harvey 16 Oct 2014 07:00

Ten of the best: SA's Top Employers announced - Top Employers Institute
Ten of the best: SA's Top Employers announced

The Top Employers Institute has identified the ten top companies in South Africa that are going the extra mile for their people.

Issued by Top Employers Institute 15 Oct 2014 09:44

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