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Stop marketing your brand!
Stop marketing your brand!

The concept of content marketing is not original, but when you put the word "online" in front of it, it becomes a whole new animal. Online differs from traditional content marketing in that it uses a range of connectivity media to drive a campaign.

By Helen McIntee 5 May 2015 14:20

Activism in the age of social media
Activism in the age of social media

They feel justified and aren't swayed by the court of public opinion

By Rebone Masemola 5 May 2015 13:41

Advertise and get noticed online - Trudon
Advertise and get noticed online

Digital marketing is a great way to grow your business.

By Johann Barnard, Issued by Trudon 4 May 2015 10:51

© Shao-Chun Wang – 123RF.com
Getting into the advertising business

Advertising is not a nine to five job - at least, it's not if you want to be highly successful and reap the rich rewards that go with taking the boardroom hot seat...

By Chris Brewer 4 May 2015 07:44

Marcus Brewster
How to spell G-O-L-D in public relations

At the 2015 PRISM Awards for PR Excellence, marcusbrewster's campaign for Robertsons #SkyDine was awarded the Gold in the category: Practices - Best use of an event to build/change reputation.

By Marcus Brewster 30 Apr 2015 15:32

Ireland/Davenport appointed creative agency for Budget Car Rental - Ireland/Davenport
Ireland/Davenport appointed creative agency for Budget Car Rental

Ireland/Davenport has recently secured Budget Car Rental as a client, following the acquisition by Avis of the Budget Car Rental brand in southern Africa.

Issued by Ireland/Davenport 30 Apr 2015 11:42

A car that really speaks to you - NATIVE VML
A car that really speaks to you

A voice-navigated website that will make you fall in love with the new BMW i3

Issued by NATIVE VML 30 Apr 2015 10:58

USD$10m investment into One Africa Media - Private Property
USD$10m investment into One Africa Media

SEEK, the world's largest online employment marketplace by market capitalisation, has announced the investment of USD$10m for an additional six percent equity ownership in One Africa Media.

Issued by Private Property 30 Apr 2015 10:18

What if the image you project results in others judging you incorrectly? - Universal Church of the Kingdom of God
What if the image you project results in others judging you incorrectly?

The sixth meeting of Godllywood's 12 Parts of Me programme began with different optical illusions projected onto a screen while a judge sat solemnly at a podium with a wooden gavel, ready to pass judgement on the person in front of her. Themed 'what if..?' the group of professional women were asked to describe what they saw in the different images. Predictably some saw flowers, birds flying, a farm, a Mexican scene or two rampant horses, while others saw images of faces.

Issued by Universal Church of the Kingdom of God 30 Apr 2015 09:42

Top tips for women in tech
Top tips for women in tech

As a woman with more than 17 years of work experience in the challenging and constantly evolving tech industry, I have had my fair share of learning experiences over time.

By Lynette Hundermark 30 Apr 2015 09:18

Promise turns 10 - Promise Brand Specialists
Promise turns 10

Promise was born in 2005 out of the desire of the founding partners, James Moffatt (CEO) and Marc Watson (ECD), to create an independent agency they could call their own.

Issued by Promise Brand Specialists 29 Apr 2015 09:39

More insights from Kasi Star Brands survey
More insights from Kasi Star Brands survey

Ask Afrika's Kasi Star Brands survey, which measure township specific brand usage across 163 categories, reveals the connection between economic hierarchy and alignment to traditional customs and contemporary life values amongst township consumers.

29 Apr 2015 06:04

Will Green
Digital marketing template: Four steps for success

We must celebrate our unique "African-ess" in as many ways as we can. One particularly wonderful virtue is that of 'Ubuntu', which loosely translated refers to a spirit of human kindness.

By Will Green, Issued by Apurimac 23 Apr 2015 09:59

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