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Coca-Cola creates rainbows to celebrate

20 years of our #RainbowNation

Issued by FCB South Africa 22 Apr 2014 13:15

Imagine if every chocolate bar came with a free sports lesson...

That's exactly what the team at TLC Marketing is proposing to some of the biggest brands in SA.

Issued by TLC Marketing Worldwide 22 Apr 2014 12:14

Personification of brands - how are marketers using digital media to tell their story?

As all marketers know, a strong and powerful brand feels like a person coming to life. It has a voice, a personality and nuanced characteristics. But the first wave of digital advertising opportunities did little to support brand personification. Targeting was crude and clumsy, creativity limited by technology, talent and imagination and it was all about click, click, clicks (and unfortunately still is for some!). Brand marketing remained in the realm of TV, radio, print and outdoor.

By Jessica Batt, Issued by Exponential 17 Apr 2014 13:37

AfintaPart donates R200,000 in car seats

Leading Midas-owned truck parts distributor, AfintaPart, has donated 150 booster car seats to the Wheel Well store, a road safety NPO, in Brightwater Commons Shopping Centre, Randburg. The donation is equal to R200,000.

17 Apr 2014 09:48

SA launches Charter on Children's Literacy Rights on World Book Day

Nal'ibali is launching a Charter on Children's Literacy Rights on World Book Day, Wednesday April 23, 2014.

17 Apr 2014 09:19

Websites are shrinking

In Bizcommunity's [2014 trends] report, Anton Krugel names the first trend as "Less is more"...

By Zimaseka Njomi 17 Apr 2014 08:58

Creating shopping centres for consumers

A shopping centre is more than just bricks and mortar; it is a reflection of the evolution of consumers. Therefore, how a shopping centre's design reflects the values of its consumers plays an important role in its success.

By Danette Breitenbach 17 Apr 2014 07:58

The top 20 Best Liked Ads for 2013

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not.

Issued by Millward Brown 16 Apr 2014 10:21

Own your industry: Top five tips from new book

Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)

By Douglas Kruger 16 Apr 2014 08:28

JSE unveils a new brand identity

Interbrand Sampson De Villiers partnered with the JSE to create a new image for the world-class African exchange

Issued by Interbrand Sampson De Villiers 15 Apr 2014 14:18

The changing face of golf

Trends that are shaping the future of the planet are also shaping the future of golf - increased feminisation of the world, the spread of digital technology and influences on fashion.

Issued by Wrappa Branding and Design 14 Apr 2014 10:06

Who says loyalty doesn't pay?

So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.

By Amanda Cromhout 9 Apr 2014 06:07

When viral becomes virus

This article is rated 13 and may contain sections of strong language and violins. Reader's discretion is advised.

By Dylan Balkind 26 Mar 2014 09:54

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