Placing your audience engagement on an exponential growth path
Placing your audience engagement on an exponential growth path

If you thought audience engagement was an intangible, immeasurable aspect of marketing, best you download the Exponential white paper on this topic, stat, to save your campaigns from stagnating...

By Leigh Andrews 9 Oct 2015 12:00

[NewsMaker] Lesley Waterkeyn
[NewsMaker] Lesley Waterkeyn

Lesley Waterkeyn is the founder of Colourworks marketing agency. She has launched 'Over the Rainbow', a social enterprise aimed at empowering new South African entrepreneurs, with education specialist Sandy van Dyk. They are currently co-authoring their first business book, 'Over The Rainbow, 7 steps to a sustainable business'.

By Louise Marsland 7 Oct 2015 10:35

© Kurhan –
Two things they forgot to tell you about your media plan

If you were to ask most junior (and perhaps a few senior) media planners what "MPX" and "APX" are, they'd either look blank or suggest "radio stations perhaps?" I don't know why these terms have fallen into disuse because they're solid, basic, research protocols...

By Chris Brewer 5 Oct 2015 12:00

Daniel Munslow talking at IPRA
The evolution of business communication

The traditional role of public relations continues to evolve in a dynamic and constantly changing landscape. Today, PR is a key function of an organisation's reputation management strategy...

By Daniel Munslow 2 Oct 2015 14:00

©kasto via 123RF
Your speech - brilliant or boring

We've all had that moment, whether at a wedding, presentation, conference or the boss's announcement, when our heart sinks at the mention of the word 'speech'! Because let's face it, very few people, Obama excepted, can really give a knockout speech.

By Marion Scher 2 Oct 2015 13:11

Screenshots from the Gloria/Glorious and Tony/Antonio Tropika ads
'Smooothing' into the new Tropika tagline

"When I eat a pie I'm Gloria, when I eat a pie with Tropika I'm Glorioussss!" You either love it or hate it - whatever the case, the new Tropika ads are certainly being noticed. Even better? They're incorporating Vines as an as-yet untapped social media platform for brands into the latest tactical campaign that it's 'best with meals' - here's how...

By Leigh Andrews 2 Oct 2015 12:00

[TrendTalk] The Pope, The Donald and memes
[TrendTalk] The Pope, The Donald and memes

In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas.

By Louise Marsland 2 Oct 2015 11:11

©Ivan Opacak via 123RF
Traditional brand building in the modern times

Growing up in the 80s, both in the rural and later in the township environment, Unilever used to treat us to free bioskop sessions at local shops where we watched the brilliant washing performances of Omo or Surf washing powder, and people would win branded washing basins, branded towels and various product hampers, provided they were able to answer brand-related questions correctly.

By Musa Msane 2 Oct 2015 10:19

© Ricardo Arnaldo –
What SA thinks of blood moons, supermoons and lunar eclipse

This week, our 'Biz Online Insights' section explores the South African online population's views on blood moons, supermoons and lunar eclipse, as experienced early Monday morning...

2 Oct 2015 06:00

Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2015 - Millward Brown
Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2015

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. And local is lekker this year with Albany Bread's Small and KFC's Mama ranking in the top spots for the first two quarters of 2015.

Issued by Millward Brown 1 Oct 2015 10:31

©stokkete via 123RF
12 tips for landing a job in digital

Working in digital offers creative minds the best possible balance of work and play - not only because of the innovative nature of the industry, but also because of the laid back culture that surrounds it.

By Jana Krige 1 Oct 2015 08:22

Why promotional branded t-shirts make good pyjamas...

The first thing that comes to mind when we think "promotional give away" is branded t-shirts.

By Mogorosi Mashilo 30 Sep 2015 09:43

[Digital Marketing] Three challenges with digital and how to solve them
[Digital Marketing] Three challenges with digital and how to solve them

"People still can't agree on what digital means."

By Dale Imerman, Issued by The Jupiter Drawing Room (Cape Town) 27 Aug 2015 07:37

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