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SportShow is waiting to thrill you - Optimize Enhancing Effectiveness
SportShow is waiting to thrill you

The SportShow is a first for South Africa - a multi-sport event featuring spectacular entertainment, sport clinics, extreme shows, appearances by sport celebrities and an extensive range of sport-related exhibits.

Issued by Optimize Enhancing Effectiveness 29 Jul 2015 11:33

[Content Marketing] Getting the definition right
[Content Marketing] Getting the definition right

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content. From conversation marketing to native advertising and embedded content, it needs to be simplified somewhat.

By Louise Marsland 29 Jul 2015 05:28



Creative Circle launches Champions of Creativity Award
Creative Circle launches Champions of Creativity Award

The creative industry is pretty good at patting itself on the back. Let's face it; you'd be hard-pressed to name another industry with so many award shows on the calendar!

Issued by Creative Circle 28 Jul 2015 12:34

Cape Town restaurant shows the world how to deal with racist online reviews
Cape Town restaurant shows the world how to deal with racist online reviews

Online reviews can be a tricky business, especially in the restaurant trade. In between picky customers and the ego needed to make an eatery sustainable things can get very messy, very quickly...

By Stuart Thomas 28 Jul 2015 08:00

The competitive offensive
The competitive offensive

There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...

By Chris Brewer 27 Jul 2015 14:00

David Blyth
Five ways to approach marketing in Africa differently

With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets. Yet countless examples have shown that few marketers have a deep understanding of African markets, and are truly able to harness opportunities for brand reach and relevance.

By David Blyth, Issued by Yellowwood Future Architects 27 Jul 2015 10:16

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.

By Louise Marsland 24 Jul 2015 10:46

Teresa Jenkins
[Content Marketing] How to make working with Government work for you

What makes a good client?

By Teresa Jenkins, Issued by Litha Communications 23 Jul 2015 10:10

Students graduate from the Careers24 Job Readiness Initiative - Careers24
Students graduate from the Careers24 Job Readiness Initiative

Students from the Job Readiness Initiative, sponsored by Careers24 and implemented with partners Silulo Ulutho Technologies (Pty) Ltd and Learn to Earn (NGO-PBO), graduated in Phillipi and Khayelitsha in the first week of July. The pilot initiative focused on working with students who either are studying to improve their career prospects or to find employment in different sectors to where they are currently working.

Issued by Careers24 21 Jul 2015 13:21

The presenter effect
The presenter effect

I don't hear much about this phenomenon any more, but it's as relevant to planners today as it ever was...

By Chris Brewer 20 Jul 2015 12:00

Triggering the African storytellers' dream
Triggering the African storytellers' dream

If you're in any way involved in this industry, you're a natural storyteller, editor or reteller. If there's a story burning in your chest but you have no way to get it on the big screen, here's your chance...

By Leigh Andrews 17 Jul 2015 06:00

The death of the annual report... As we know it
The death of the annual report... As we know it

We all want a greener, more sustainable world, yet the process of going green still seems to instil fear in some people. Good designers, on the other hand, embrace the move towards sustainability. Not only does green thinking lead to creativity and innovation, ultimately it's good for business, which to us means happy clients...

By Sam Bainbridge 2 Jul 2015 14:00

Quinton Pienaar
It's the age of customers - time to rethink marketing

The growing complexity of the marketing role places a huge burden on marketing leaders and it is clear that the marketing role will continue to grow in complexity within the next two years.

By Quinton Pienaar 12 May 2015 13:54

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