Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.
Issued by DQ&A Media Group 24 Mar 2015 10:58
R.O.I. Media has officially rebranded to R.O.I. Digital, affirming its evolution into a full-service digital agency. The company got their start in performance search over a decade ago, and has been steadily adding more digital services to their offering over the past few years. Since the rebrand, the company has already secured a number of large clients and won a Silver Pixel award in the 2015 IAB Bookmarks.
Issued by R.O.I. Media 24 Mar 2015 10:07
Africa is an exciting and unpredictable place to be doing business. Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies.
The confluence of four market conditions - economic downturn; internet penetration; technology improvement; and consumer readiness to participate in e-commerce and online surveys, has created fertile ground for online market research companies like Nudge to create disruptive alternatives to traditional market research.
Issued by Nudge 20 Mar 2015 09:43
Let's face it, CRM is now a buzzword and the space has become cluttered and somewhat over-traded. For CRM to make it to the plateau of productivity, it needs to be properly integrated into customer communication. If CRM processes and systems can find their way to deliver intelligent communication, there is unprecedented potential for businesses to hit the customer growth curve.
By Scott Cundill 19 Mar 2015 14:00
Ipsos in South Africa is pleased to announce the appointment of its new country manager - Ryan Gould. This follows the announcement of Harald Hasselmann's departure. Hasselmann will be leading Ipsos's Nordics cluster in Scandinavia.
Issued by Ipsos 19 Mar 2015 13:19
When you're out and about, your business cards will be the first item potential clients have to see what you offer. It is thus very important that they make a good impression, since research shows it takes only seven seconds for someone to form an opinion...
By Roane Swindon 18 Mar 2015 14:00
Bona magazine, South Africa's most read monthly glossy magazine, has employed a bold and innovative way to distinguish its four language editions from each other with language indicators on the mastheads and different shots of its cover star.
Issued by Caxton Magazines 18 Feb 2015 12:42