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Public Ideas conference at the IAB Summit 2015 - Public-Ideas
Public Ideas conference at the IAB Summit 2015

Last Thursday, 19 February, Public-Ideas had the pleasure of organising a think-tank session during the annual IAB Bookmark Awards. Our South African team, Antoine Paillusseau and Mahalia Failali, with Jon Attwell - Managing Partner at Sprout - presented key information on affiliate marketing through case studies of major South African websites: Superbalist and Clickncompare. They went through the different strategies and best practices to implement and follow when launching both a sales increase and a lead generation campaign.

Issued by Public-Ideas 26 Feb 2015 11:30

Amanda Sevasti
Hiring for social media

A social media professional must be clever, sharp, accurate and skilled at relationship-building. They are a copywriter, PR executive, brand ambassador, customer care agent, account manager, strategist, media planner - all in the space of an hour.

By Amanda Sevasti, Issued by NATIVE VML 25 Feb 2015 13:29

Is South Africa ready for B2B e-commerce? - Digital Planet
Is South Africa ready for B2B e-commerce?

E-commerce in South Africa is enjoying explosive growth, with the total internet shopping spend in 2014 estimated to be near the R6bn mark, increasing exponentially over the last decade from R688m in 2006. However e-commerce in South Africa is still in its infancy compared to the rest of the world, especially when it comes to B2B e-commerce.

By Neil Watson, Issued by Digital Planet 25 Feb 2015 09:14

Secrets to improve your email marketing success rate
Secrets to improve your email marketing success rate

Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...

By Leigh Andrews 25 Feb 2015 08:00

Magnetic Storm launches new brand campaign - Magnetic Storm
Magnetic Storm launches new brand campaign

Magnetic Storm has launched its newest brand campaign to highlight its high quality standards, the full event spectrum it offers, and key milestones as a pioneer in the event industry within the Eastern Cape.

Issued by Magnetic Storm 24 Feb 2015 12:40

Simplicity is really complicated - The Mouse that Roared
Simplicity is really complicated

Some of the best-loved advertising campaigns in the world have been the simplest.

By Kevin Kleynhans, Issued by The Mouse that Roared 24 Feb 2015 11:22

Rick Joubert
African mobile operators are missing an opportunity

The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media.

By Rick Joubert, Issued by Mobile Marketing Association 23 Feb 2015 10:35

[TrendTalk] Content is key to 'winning' Twitter
[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media, we have to be active daily, post cool stuff, be authentic and be engaged. Is it the same for brands? The world's top 100 brands on Twitter are more active too and the key in 2015 is creating effective content.

By Louise Marsland 20 Feb 2015 10:38

Ed Herbst
Brand and newspaper sales... When the customer isn't king

'People should buy the newspapers they trust and part of that derives from a feeling of some certainty that you will find in your newspaper a reflection of the world as you see it...' - Peter Bruce, 'Thick end of the wedge' Business Day 16/1/2014

By Ed Herbst 17 Feb 2015 08:13

Thabiso Dlamini
What social media marketers need to know about social media ads vs TV ads

Do you ask yourself the question: what did I do before I signed up for MySpace, Facebook and Twitter?

By Thabiso Dlamini 10 Feb 2015 09:20

'Zelda: Don't tug on Superman's cape', and other social media lessons
'Zelda: Don't tug on Superman's cape', and other social media lessons

Zelda la Grange has done remarkably well in her career, but from writing a best-selling book about her job as Nelson Mandela's personal assistant, she must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...

By Walter Pike 20 Jan 2015 08:18

[Trends 2015] Your 2015: The consumer, content and collaboration
[Trends 2015] Your 2015: The consumer, content and collaboration

It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration.

By Louise Marsland 16 Jan 2015 15:05

Digital Planet Summit 2014 - Tungsten
Digital Planet Summit 2014

Tungsten produced a stunning event and conference for the Digital Planet internal staff at Kievits Kroon Country Estate, for their summit, including their conference, and internal talent show, alongside a night of festivities. Tungsten created their own staging and show, furthering Tungsten's ability to design and execute stunning well-managed, fun and exciting events. Digital Planet is one of South Africa's largest e-commerce companies.

Issued by Tungsten 15 Oct 2014 12:48

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