That's exactly what the team at TLC Marketing is proposing to some of the biggest brands in SA.
Issued by TLC Marketing Worldwide 22 Apr 2014 12:14
As all marketers know, a strong and powerful brand feels like a person coming to life. It has a voice, a personality and nuanced characteristics. But the first wave of digital advertising opportunities did little to support brand personification. Targeting was crude and clumsy, creativity limited by technology, talent and imagination and it was all about click, click, clicks (and unfortunately still is for some!). Brand marketing remained in the realm of TV, radio, print and outdoor.
Leading Midas-owned truck parts distributor, AfintaPart, has donated 150 booster car seats to the Wheel Well store, a road safety NPO, in Brightwater Commons Shopping Centre, Randburg. The donation is equal to R200,000.
17 Apr 2014 09:48
Nal'ibali is launching a Charter on Children's Literacy Rights on World Book Day, Wednesday April 23, 2014.
17 Apr 2014 09:19
A shopping centre is more than just bricks and mortar; it is a reflection of the evolution of consumers. Therefore, how a shopping centre's design reflects the values of its consumers plays an important role in its success.
By Danette Breitenbach 17 Apr 2014 07:58
Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not.
Issued by Millward Brown 16 Apr 2014 10:21
Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)
By Douglas Kruger 16 Apr 2014 08:28