Berry Bush breathes down O&M's neck

In a race to become the largest advertising agency in the Cape, Berry Bush BBDO maintains that it is fast closing in on O&M Rightford, while John Montgomery, O&M's Cape MD, is "happy to accept the challenge".

23 Jul 2001

New bursary for needy digital media students

Tinderbox, a division of Prism Holdings, has introduced a new bursary for students of digital media. The bursary will be awarded annually to needy students that show extraordinary talent.

16 Jul 2001

Geo-Targeting: Online Advertisers' Newest Strategy

Geo-targeting, or IP targeting, enables a website to recognize, in real time, a visitor's geographical location. Armed with this knowledge, companies are now looking to structure their site content and language to be more ethnically appropriate. Alex, a guest columnist for I-strategy, discusses the merits and demerits of geo-targeting on IP addresses.

12 Jul 2001

Online Ad Measurement Systems Inaccurate in their Reflections

Steve Gold, of, London, reports that in a European study run by it has been found that websites are underestimating the number of page hits and responses that their banners and other adverts generate. Also, advertisers could be falling short of their potential page hits by up to 50 percent.

10 Jul 2001

Selling techniques for small business

The Brain has many interesting South African and international links including "Understand your customer", "Closing the sale" and everybody's favourite, "Making cold calls".

6 Jul 2001

The SAARF LSM has become the most widely used marketing research tool in South Africa !

The SAARF website provides an interesting explanation of many terms thrown around Marketing circles, but very seldom understood including LSM, AMPS and sub-divisions of segments.

6 Jul 2001

Digital Newspapers - The Shape of the Future

The World Association of Newspapers is going digital with the launching of its newest project at the World Newspaper Congress and World Editors Forum. The first publications will be offering digital, downloadable versions of daily newspapers through the internet, including all the ads, graphics and photographs the paper product provides.

5 Jul 2001

Local content of TV commercials plunges

According to Tony Koenderman of the Financial Times: "Only about half the commercials shown on TV are made in SA."

5 Jul 2001

Abis keeps track of SA's Internet growth

The Audit Bureau of Internet Standards (ABIS) released figures on 22 February 2001 which indicates that offline advertising works well to drive online trafic !!!. Visit their website and relay this information to your clients.

29 Jun 2001

Usability vs. design: the fight for the Web's vibrant soul

Web sites are meant to be used, and users approach each Web site with two fundamental needs: to find specific information, and to be informed on what's important. So, Web sites should be designed with that in mind. Usability is a science, bringing a mix of academic and practical skills to Web site design. Whatever your aim, a well designed and usable site will positively affect the outcome of your initiatives. Conversely, poor site design will seriously impair your results.

28 Jun 2001

Primedia reshuffles board

Primedia has announced that Paul Nkuna, an existing Director of Primedia, has been appointed as chairman of the board. He takes over from Issie Kirsh, a founding member of Primedia and Chairman for the last seven years. Issie Kirsh will remain on as a director of the company.

28 Jun 2001

Update or Die

In addition to providing access to valid information to two critical target markets (the investment community and the media), a well designed and fully-functional press room can save the company money, provided the target markets have been conditioned to visit the site.

28 Jun 2001

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

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