HDI Youth Marketeers' Managing Director Catherine Bothma, and youth expert, Jason Levin take the time to respond to some of the most frequently asked questions about the ethics of youth marketing.
1 day ago
VBN Consultants recently returned from the Millennials 20/20 conference in NYC where world leading consumer brands and retailers were brought together to share and discuss new insights about this lucrative future market.
3 days ago
Affordability and instant brand recognition make taxi advertising a no-brainer - yet this hugely effective marketing medium is still under-utilised by brands. It's time to stop begrudging the taxi driver and seeing taxis for their worth and their valuable contribution to the country and to the economy, not to mention the advertising industry.
The Universal Church of the Kingdom of God (UCKG) once again hosted one of the largest Good Friday services in South Africa, filling the Ellis Park Stadium to capacity with overflow crowds in the adjacent precinct. Almost 90,000 Church members and their guests gathered for the annual event to have their lives restored through the resurrection of Jesus.
Universal Church of the Kingdom of God 3 days ago
Whenever I interview a candidate for an SEO position, I have to ask; when last did you use Google Search Console? I would like to hear “Yesterday”, but at the very least during that week. For an SEO Specialist, Search Console (SC), formerly known as Google Webmaster Tools, plays an important role in our everyday lives.
The New York Festivals International Advertising Awards has announced further executive jury members.
13 Mar 2017
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001
Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001
[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.
Grapevine Communications 14 Apr 2001
Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.
1 Jan 1900
NEWSWATCH: On Wednesday, 5 March 2008, the South African Human Rights Commission will hold a public forum concerning the racial prejudice complaints against the controversial Forum of Black Journalists and the issue of exclusive organizations, reports IOL. Meanwhile, SABC chief executive Dali Mpofu was hauled over the coals by ANC MPs yesterday, Tuesday 26 February, at the National Assembly committee on communication, also writes IOL.
1 Jan 1900
Ursula Cronjé, a 21 year old media studies student at the University of the Free State, is the winner of OFM's recent win your own radio show competition, which was promoted in the OFM Greatest Hits Volume II CD released end of last year.
1 Jan 1900