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Coca-Cola creates rainbows to celebrate

20 years of our #RainbowNation

Issued by FCB South Africa 22 Apr 2014 13:15

Imagine if every chocolate bar came with a free sports lesson...

That's exactly what the team at TLC Marketing is proposing to some of the biggest brands in SA.

Issued by TLC Marketing Worldwide 22 Apr 2014 12:14

Personification of brands - how are marketers using digital media to tell their story?

As all marketers know, a strong and powerful brand feels like a person coming to life. It has a voice, a personality and nuanced characteristics. But the first wave of digital advertising opportunities did little to support brand personification. Targeting was crude and clumsy, creativity limited by technology, talent and imagination and it was all about click, click, clicks (and unfortunately still is for some!). Brand marketing remained in the realm of TV, radio, print and outdoor.

By Jessica Batt, Issued by Exponential 17 Apr 2014 13:37

Websites are shrinking

In Bizcommunity's [2014 trends] report, Anton Krugel names the first trend as "Less is more"...

By Zimaseka Njomi 17 Apr 2014 08:58

The top 20 Best Liked Ads for 2013

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not.

Issued by Millward Brown 16 Apr 2014 10:21

The tourism video that's so bad...

... Even the Singapore Tourism Board, which commissioned it - has scrapped it. (Video - if you're brave and like something cheesy)

16 Apr 2014 06:55

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots.

By Danette Breitenbach 16 Apr 2014 06:46

JSE unveils a new brand identity

Interbrand Sampson De Villiers partnered with the JSE to create a new image for the world-class African exchange

Issued by Interbrand Sampson De Villiers 15 Apr 2014 14:18

The changing face of golf

Trends that are shaping the future of the planet are also shaping the future of golf - increased feminisation of the world, the spread of digital technology and influences on fashion.

Issued by Wrappa Branding and Design 14 Apr 2014 10:06

The synergy of SEO, social media and the user experience

One of the myriad of uses of Google is to find out more about people, in a social context. Today's society is also active on various social media platforms. Social media is an exceptionally powerful digital word-of-mouth generator, as individuals freely share content and comment on content they like.

By Stephen Sandmann 9 Apr 2014 16:12

Who says loyalty doesn't pay?

So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.

By Amanda Cromhout 9 Apr 2014 06:07

The power of Humanness shown in The Ask Afrika Orange Index

The telecommunications industry has proved its worth in terms of service delivery and has shown a great improvement in the number of delighted customers since 2012 when only 37% were delighted, this increased to 50% being delighted in 2013 and, in addition, customer satisfaction levels have increased. It is important to note that Humanness is highly correlated with overall transactional service experience in the Telecommunications industry.

2 Apr 2014 13:40

When viral becomes virus

This article is rated 13 and may contain sections of strong language and violins. Reader's discretion is advised.

By Dylan Balkind 26 Mar 2014 09:54

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