Optimize agency, a football niched sports marketing agency, has just secured a three-year contract with BTCL, Botswana Telecommunications Company Limited, as their sports marketing agency and Foundation consultants.
Issued by Optimize Enhancing Effectiveness 19 Nov 2014 15:31
Summer is upon us and I for one am looking forward to chilling by the pool or heading out to the beach. Whilst my thoughts are firmly set on winding down, retailers and e-tailers, of course, are heading in the opposite direction.
Learn how Tesco has made sure it stays ahead of the social customer care rush and how award-winning South African agency, Gorilla Creative Media, has put its clients in the pound seat this festive season.
Issued by Why Satisfy 17 Nov 2014 08:48
Sport specialist advertising agency, Brand inc Creative Group, has been shortlisted in the prestigious 2015 Sport Agency of the Year category. This is the fourth year in a row that the Discovery Sport Industry Awards has nominated the agency for the coveted award.
Issued by Brand inc 14 Nov 2014 10:55
Suhana Gordhan:* Advertising wizard David Ogilvy said: "The consumer is not a moron. She's your wife." I love this quote because it humanises the consumer in a way that many brands don't. The consumer is not a biological virus to be studied in a fish bowl. Consumers are so human - flawed, unpredictable, forgiving and very powerful. The consumer is your wife, your girlfriend and your dad. Some days they will adore you and some days they won't.
14 Nov 2014 10:00
Comments on the Sea Point #perceivingfreedom art installation have been flowing thick and fast... and faster now than before with tweets that the installation caught fire...
By Leigh Andrews 14 Nov 2014 08:19
It's not unusual to see the names of big brands plastered outside shopping malls, enticing customers to make use of their services. But what happens when the tables are turned and it's a customer using the space to badmouth the brand?
By Leigh Andrews 10 Nov 2014 08:12
It's an understated fact that employees are the foundation of every business. It's not easy to find people who are motivated and ambitious - especially in an entry-level position - so if you do, best hold on to them.
By James Timpson 29 Oct 2014 13:45
In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results from their marketing and advertising spending.
By Diane Charton 27 Oct 2014 15:11
We are thrilled to unveil a brand new client, Price Waterhouse Coopers South Africa. We have already hit the ground doing what we do best: media planning, buying and creative conceptualisation with special focus on out-of-home, print and online. We are truly elated by this show of faith in our abilities!
Issued by Wetpaint Advertising 29 Aug 2014 10:08