Using social media to advertise
Using social media to advertise

The use of social media to promote businesses and products has burgeoned in the last decade and is only set to grow more if the experts are to be believed.

By Roane Swindon 27 May 2016

Yolandi Janse van Rensburg
Your employees should be your brand's biggest advocates

"Gone are the days when employees were merely working for the sake of having a job," says Yolandi Janse van Rensburg, the head of the social media department at Native VML. She shared how technology and greater access to information has helped employees to become more mindful and how this impacts a company's brand at a recent talk held at Native's Cape Town offices.

By Pasqua Heard 27 May 2016

Bianca Delport
Three things you need to know before becoming a digital copywriter

Since starting my professional career, just over four years ago, I have worked at two reputable digital marketing agencies in South Africa, both of which have moulded me into the copywriter that I am today. However, while I managed to break into the industry as a slightly naïve writer with an above-average work ethic and, thus far, have managed to survive it, I still occasionally feel as though I have to 'wing it' more often than I'd like. So, in an effort to help prepare the fledgling junior copywriters that are out there, I have put together a list of the three most important things that I think every writer should know before landing his or her first job at an agency - things that just might help you navigate this complicated world (relatively) unscathed.

By Bianca Delport, Issued by National Positions South Africa 27 May 2016

EXIN, Digital Marketing Institute sign partnership
EXIN, Digital Marketing Institute sign partnership

EXIN has announced that it has signed a strategic partnership with the Digital Marketing Institute (DMI) to the DMI's certification programme through its network of over 1,000 accredited partners worldwide.

27 May 2016

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Online PR: Reinventing Online Reputation Management

The title of this article may sound over the top, but current South African online reputation management (ORM) practices are out of date.

By Stephen Sandmann 27 May 2016

A smarter way to engage your consumers
A smarter way to engage your consumers

Over 2.1 million South Africans are using QR codes, and it's growing exponentially!

Issued by Surveway 26 May 2016

The digital trends that are shaping leading brands' marketing plans
The digital trends that are shaping leading brands' marketing plans

According to Google, more than 20 million South Africans are using the internet today. Thanks to cheaper smartphones and the rise of high-speed fibre connectivity, the Internet is a truly mainstream technology that reaches South Africans from every walk of life.

By Bianca Quinn-Diavastos 26 May 2016

Change vs. transformational management
Change vs. transformational management

Forget about change management, we are squarely in the transformation age and with it we need to apply transformational management.

By John Sanei 25 May 2016

Five major social media benefits for your business
Five major social media benefits for your business

Social media has become an indispensable part of everyday life and has altered the way people interact with one another. Entrepreneurs have come to rely on social media marketing practices as well as social media management tools in order to promote their products and services. There are numerous benefits to using social media as a marketing tool for your business. The five major social media benefits include:

By AIMEÉ SERRÃO 25 May 2016

Simon Andys
#AfricaMonth: Adopting a new mentality to small-scale farming

Small-scale farmers in Africa are increasingly facing challenges in production with factors such as climate change, drought, lack of access to capital, etc. taking its toll. It's necessary for these farmers to innovate and to form partnerships with organisations that can help them do so. In this, the farmers of Nakuru County has succeeded with the help of Premier Seed who assists farmers in building, although small, commercially viable farming businesses that are seeing them export to international markets. Simon Andys, founder of Premier Seed tells us more.

By Cari Van Wyk 23 May 2016

The brief
The brief

It is not possible to emphasise just how vitally important this document is.

By Chris Brewer 23 May 2016

Influencer marketing: Why you should care!
Influencer marketing: Why you should care!

Sit up, take notice and get connected, because influencer marketing is here to stay.

By Chiara Di Rago 20 May 2016

Social marketing
Social marketing

It is a type of internet marketing that uses various social media networks so that it can archive branding goals and marketing connection. It involves social sharing of videos, content and images for the purpose of marketing.

By Eric Kyalo 5 Feb 2016

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