To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...
By Leigh Andrews 26 Mar 2015 14:00
Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.
Issued by DQ&A Media Group 24 Mar 2015 10:58
R.O.I. Media has officially rebranded to R.O.I. Digital, affirming its evolution into a full-service digital agency. The company got their start in performance search over a decade ago, and has been steadily adding more digital services to their offering over the past few years. Since the rebrand, the company has already secured a number of large clients and won a Silver Pixel award in the 2015 IAB Bookmarks.
Issued by R.O.I. Media 24 Mar 2015 10:07
For the second consecutive year, Moving Tactics' Digital Impact division was contracted to design and execute unique interactive elements for the 2015 Mercedes Benz Fashion Week.
Issued by Moving Tactics 24 Mar 2015 09:27
Africa is an exciting and unpredictable place to be doing business. Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies.
Since 1991, the Top Employers Institute certifies excellence in the conditions that international companies create for their people. The introduction of a Top Employers Global Certification programme is a logical next step in view of the global trend in harmonisation of employee conditions. The first five Global Certifications have been awarded to Valeo, Technip, Dimension Data, JT International and DHL Express.
Issued by Top Employers Institute 23 Mar 2015 09:50
Before you learn about the essential copywriting techniques for B2C marketing, you need to know the exact difference between B2B and B2C marketing. In B2B marketing, you are targeting customers who are usually buying on behalf of another company and more than one person is involved in the purchasing process. In addition, there are more factors that come into play like the purchasing behaviours, opinions, budgets, and more.
By Jessica Davis 20 Mar 2015 14:58
When you're out and about, your business cards will be the first item potential clients have to see what you offer. It is thus very important that they make a good impression, since research shows it takes only seven seconds for someone to form an opinion...
By Roane Swindon 18 Mar 2015 14:00
Bona magazine, South Africa's most read monthly glossy magazine, has employed a bold and innovative way to distinguish its four language editions from each other with language indicators on the mastheads and different shots of its cover star.
Issued by Caxton Magazines 18 Feb 2015 12:42