Malcolm Furber, a Fellow of the Chartered Institute of Management Accountants, (CIMA), Fellow of the Institute of Directors of Southern Africa, Companion of the Chartered Management Institute (UK) and a member of the South African Institute of Management, will present a workshop for senior executives in Johannesburg and Cape Town in 2015.
Issued by Litha Communications 27 Jan 2015 09:29
Amanda Sevasti is a well-known commentator on all things digital and a judge at the Bookmark Awards for 2015. She's been sharing her judging experience on Twitter...
By Walter Pike 27 Jan 2015 08:00
"Video ad revenue will increase."
By Gustav Goosen 26 Jan 2015 09:05
"Programmatic buying has proven that it's not a fad."
By Paula Raubenheimer 24 Jan 2015 08:30
"Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."-David Ogilvy.
By Kevin Kleynhans, Issued by The Mouse that Roared 21 Jan 2015 11:06
Ready, steady, tomaGO! Little bright red tomatoes were the centre of the interactive marketing campaign FusionDesign recently developed for RSA Market Agents, a fresh produce marketer based at Cape Town Market in Epping.
Issued by FusionDesign 21 Jan 2015 10:43
Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...
By Andrea Mitchell 21 Jan 2015 05:10
After months of planning and discussions, an exciting development has been revealed to the industry with four competing market-leading sponsorship and experiential agencies in South Africa merging to form a new entity, which will be known as the Openfield Group.
Issued by Openfield 20 Jan 2015 09:22
Zelda la Grange has done remarkably well in her career, but from writing a best-selling book about her job as Nelson Mandela's personal assistant, she must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...
By Walter Pike 20 Jan 2015 08:18
From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa.
By Bradley Maseko 19 Jan 2015 08:40
The power of paying attention, letting others be your information lemmings and a mangled version of Homer's Odyssey all came into play at the October Bright Day talk on digital advertising...
By Leigh Andrews 30 Oct 2014 08:34
The fact that each PR person starts his or her campaign with a specific goal in mind is not contested. Where representatives from the global media differ, however, is how to measure the effectiveness of such a goal in terms of the value that has been accomplished.
By Tonya Khoury 15 Feb 2014 10:47
South Africa
