Most liked Marketing Research news in South Africa

ParkFind - the solution to Cape Town's parking woes

Ask any office worker, company representative, business person or housewife what the most annoying thing about driving in Cape Town is and they'll tell you: it's the difficulty of finding a good parking spot in Cape Town! As this busy cosmopolitan city grows in stature and size, parking space is at a premium, wherever you go. Our client, Street Parking Solutions, is a Cape Town-based company that manages parking marshals in and around the city's busy central districts. They provide parking management solutions to on-street and off-street parking sectors, using a combined approach that involves people, technology and effective processes. When they needed unique and effective assistance with solving some of Cape Town's parking woes, they approached us for a mobile solution.

Issued by 4i 2 days ago

Call on industry to support ASA and self-regulation of advertising

The Advertising Standards Authority's business rescue plan was accepted at the AGM on 25 April 2017, but the ASA has a long way to go before it is ‘safe'. The new acting CEO, Gail Schimmel, is requesting that the industry support self regulation of advertising.

2 days ago

Start the day happy with the Thrive 16-seater Breakfast Blend Bike

To help South Africans with their busy on-the-go-go-go lifestyles, we launched two amazing experiences that will dial up the morning smiles.

Issued by Mbongiworks 3 days ago

Do you learn anything at conferences?

I've always thought that conferences and seminars were a little ho-hum. However, I went to one recently and I have to admit that I really did learn a lot.

By Chris Brewer 3 days ago

Harnessing the skills of the future

Whitney Houston perhaps summed it up best when she crooned about the children being our future.

By Sharon Piehl 16 Jun 2017

The changing face of digital agencies - adapt or die

Over the past two decades, the digital world has undergone a rapid evolution - from marketing mix newcomer, to a mandatory (yet not fully understood) element of brand communications

By Tom Fels 15 Jun 2017

How to network your way to the top

One of the most important skills that anyone can learn - whether they are part of a small or large company - is the art of networking. Networking involves building interpersonal relationships with people who can help further your career and introduce you to new opportunities. This is mutually beneficial; you can assist them with their career and goals and vice versa. The skill of networking may not come naturally to all people, and that's okay. In this article, we'll give you some tips on how to network your way to the top.

By Boris Dzhingarov, Issued by Monetary Library 14 Jun 2017

Journalist and political commentator, Max du Preez

Has SA finally hit the reset button?

If, for no other reason, I'm glad I'm a South African it's because this country is never boring. I mean where else in the real world, does the skinniving, intrigue, and corruption offer more plot twists than Game of Thrones?

By Nicci Botha 14 Jun 2017

What does it mean to be 'cool' and 'relevant' in brand building?

Brands across the board, especially South African brands, are failing dismally with regards to being relevant, particularly when it comes to the so-called millennials (by the way, by virtue of pursuing this target segment, does not automatically make your brand 'cool' or 'relevant').

By Bogosi Motshegwa 14 Jun 2017

The wisdom of taxi drivers

Many years ago, I was in New York for the first time. I was in a yellow cab I had seen in a hundred movies. It was like cinematic deja vu.

By Damon Stapleton 14 Jun 2017

Coca-Cola's Bizniz in a Box helps turn the tide against youth unemployment

Coca-Cola Beverages South Africa (CCBSA) rolled out its Bizniz in a Box initiative in 2016 as part of the company's Youth Empowerment Programme. It involves the selection of talented young people who are then trained in marketing, sales, stock management and finance as well as given access to funding to start their own container business - a business in a box.

14 Jun 2017

Interesting facts about the GL events Group

GL events South Africa forms part of the International GL events Group. GL events have been in operation since 1978 and are currently represented across 90 locations worldwide.

Issued by GL events 12 Jun 2017

#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand

Vega student John Mashiri received the Pencil Award, sponsored by the Pendoring Advertising Awards, for graduating with top honours in brand management last month.

By Jessica Tennant 7 Jun 2017

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