Most liked Marketing Research news in South Africa

FCB Cape Town creates dramatic new #SafelyHome commercial

Safely Home, the Western Cape Government's Department of Transport & Public Works' road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films.

Issued by FCB Africa 1 day ago

Publicis Machine creates Stones Pool Table BOT - a clever idea and brilliant business solution

For too long, advertising agencies have been stuck in an advertising silo, working as a supplier on what can be a long, complicated, and costly chain. Briefs are handed over, ideas are exchanged, advertising campaigns are produced.

Issued by Publicis Machine 1 day ago

The Citizen and Saturday Citizen outperform competitors in quarter two, 2017

The Citizen Monday to Friday newspaper increased its print circulation by 2% in quarter two (April - June) compared to quarter one (January - March) 2017, thereby outperforming all other daily newspapers in Gauteng. In fact, overall, daily newspapers declined by 4% from quarter one to quarter two.

Issued by The Citizen 2 days ago

The shower is where Zandi has some of her best ideas.

#BehindtheSelfie with... Zandi Tisani

This #WomensMonth we go behind the selfie with Zandi Tisani, director at Arcade Content - the division of Egg Films that produces branded content beyond traditional TV ads.

By Leigh Andrews 2 days ago

Vuma grows reputation management business in Africa

In line with its strategy to grow its presence in Africa, Vuma Reputation Management, headquartered in Johannesburg, South Africa, has signed memorandums of understanding (MOU) with four leading African communications agencies, boosting its footprint across the continent.

3 days ago

Riverbed CEO wins the 2017 Regional Business Achiever Awards: Entrepreneur category

Monalisa Zwambila, the founder and CEO of Riverbed, one of the country's largest, black creative agencies was awarded winner of the Entrepreneur category at the Annual Regional Business Achiever Awards (RBAA) at a gala dinner in Johannesburg recently.

Issued by Riverbed 3 days ago

The state of digital media

When writing about the state of digital media in South Africa, one needs to understand the climate of trust and how that which has traditionally been seen as news, has changed so dramatically.

By Genevieve Cutts, Issued by MANGO-OMC 3 days ago

24.com leads the way with multiple digital publishing properties ranking #1

Effective Measure's mid-year audience data results* have been released and 24.com has far out-performed its competitors. 24.com brands take top six of the fourteen categories, and second place in a further two.

Issued by 24.com 3 days ago

Is print media about to curl up its toes and die?

The Audit Bureau of Circulations recently reported that, overall, consumer magazine circulations grew over the past year by just under 3%, which isn't too bad considering that they fell 11.7% in the 4th quarter of 2016 from the same period in 2015.

By Chris Brewer 14 Aug 2017

The critical role of out-of-home in the marketing mix

With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home (OOH) advertising, it's time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats allows brands to further craft effective, integrated campaigns. OOH should play a key role in this space, argues Howard Lonstein, Marketing Manager for Outdoor Network.

By Howard Lonstein, Issued by Provantage Media Group 11 Aug 2017

Media freedom is a cornerstone of democracy

Anti-media rhetoric is fuelling violence against journalists across South Africa, The Gathering 2017 Media Edition, presented by The Daily Maverick, heard today from Press Council director, Joe Thloloe.

By Louise Marsland 3 Aug 2017

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

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