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Celebrating 20 years of living in Levi's locally
Celebrating 20 years of living in Levi's locally

How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?

By Ilse van den Berg 25 Nov 2014 11:11

#OutofOffice is where great brands are built
#OutofOffice is where great brands are built

Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces, and also what marketers and brand managers alike ought to be if they're to make any meaningful difference in the lives of consumers.

By Jessica Taylor 25 Nov 2014 08:58

Email newsletters: Keep customers informed to get repeat business
Email newsletters: Keep customers informed to get repeat business

Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

By Dries Badenhorst 24 Nov 2014 14:00

Customer Experience 2.0: The Next Chapter in Customer Experience Innovation
Customer Experience 2.0: The Next Chapter in Customer Experience Innovation

Customer Experience World returns to Johannesburg on 10 and 11 March 2015 for its fourth year. The event will build on its previous success, bringing the same mix of excellent speakers, interactive sessions and practical next steps on how organisations can improve the customer experience.

Issued by The Focus Group 24 Nov 2014 11:28

Bonnie Ramaila
Is CSI a farce or impactful?

It's that time of the year again, when a lot of corporates go out to give Christmas parcels to the needy. They give away food parcels, clothes, toys and school uniforms, fix schools, donate funds and everything in between. They task their PR agencies to create publicity around this razzmatazz and the agency gets measured on how much publicity they got. And if the CEOs get to be interviewed on one or all the morning TV shows, they are sure as hell keeping the account for another year.

By Bonnie Ramaila 24 Nov 2014 10:15

'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?

There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...

By Leigh Andrews 21 Nov 2014 08:00

Grace Belger
Avoid lawyers and be human...

There is a lesson here for Cell C (and other companies, for that matter) in the Cell C banner debacle...

By Grace Belger 19 Nov 2014 15:21

[Mobile360] Geeks versus princess engineers
[Mobile360] Geeks versus princess engineers

The Connected Women conference co-located with the GSMA's Mobile 360 Series-Africa on Wednesday, 5 November, facilitated conversation around accelerating the rise of the female digital economy, which was the theme of this year's event.

By Jessica Taylor 12 Nov 2014 08:38

Claudelle Naidoo
Consumer trust is based on advertiser investment, not expenditure

The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?", while media owners are trying to show the best value for money to its clients.

By Claudelle Naidoo 11 Nov 2014 14:00

Designers can apply now for 100% Design South Africa 2015
Designers can apply now for 100% Design South Africa 2015

Designers who wish to be part of 100% Design South Africa, an international showcase for contemporary design with a unique African perspective, can apply now.

6 Nov 2014 09:48

Rolf Akermann
Why do wine brands think they don't need a positioning/proposition?

All other categories in the liquor sector have a very strong and focused positioning. Why not wines?

By Rolf Akermann 9 Jul 2014 11:18

The Clothing Bank expands to Midrand
The Clothing Bank expands to Midrand

The Clothing Bank (TCB), founded in February 2010 in Cape Town, has opened a Gauteng branch in Halfway House, Midrand. It has received a R1.5 million start-up loan from Woolworths and is joined by Edcon as clothing supply partner.

3 Mar 2014 15:02

[2013 trends] Insight into cinema in 2013
[2013 trends] Insight into cinema in 2013

I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.

By Ryan Williams 29 Jan 2013 12:06

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