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Coffee and AR change the face of retail marketing - Digital Narrative
Coffee and AR change the face of retail marketing

vida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale.

Issued by Digital Narrative 15 Sep 2014 12:27

Reviewing amended retail labour laws
Reviewing amended retail labour laws

One of the speakers at the 2014 Retail Association Employment Conference, hosted by the Retail Association and facilitated by LexisNexis South Africa, is Tanya Cohen, a director of the Retail Association. She will be asking, "Will amended laws make retail labour compliance better or worse?"

15 Sep 2014 09:46

Packaging and coding equipment trends in the manufacturing industry - Pyrotec
Packaging and coding equipment trends in the manufacturing industry

Packaging plays an important role in consumer in-store purchasing decisions as it has the power to increase sales of any product. But a lot more goes into packaging than just the look and feel. The equipment used to label, code and print on packaging is just as vital.

By Brandon Pearce, Issued by Pyrotec 11 Sep 2014 10:14

Dawie Botes
Mobile banking ... what's next?

During this last decade or so with mobile banking, we've seen a major shift in focus with regards to how banking customers interact with their banks.

By Dawie Botes 10 Sep 2014 05:52

Feeling off balance? Spare a thought for your wheels - Tiger Wheel & Tyre
Feeling off balance? Spare a thought for your wheels

2014 is well past halfway and most people are beginning to feel off balance and in need of a break before the year-end madness. "If that's how you feel, spare a thought for your wheels and tyres. They are just as likely to be out of balance after a long year's grind," says Joe du Plooy, Marketing Executive at Tiger Wheel & Tyre.

Issued by Tiger Wheel & Tyre 9 Sep 2014 15:17

Grant Shippey
When traditional marketing models miss the mark

When you are putting together a media plan for your new campaign, do you use a 'spray and pray' approach, or do you spend time making educated and informed decisions? Your company may not have a big marketing budget, so you will need to be as skilled in your decisions as possible.

By Grant Shippey 8 Sep 2014 14:27

Grand Parade's earnings drop 26%
Grand Parade's earnings drop 26%

Western Cape-based company Grand Parade Investments' adjusted headline earnings per share (HEPS) were down 26% from 30.46c last year to 22.50c this year, the company revealed.

29 Aug 2014 09:32

Retail design calls for skills convergence
Retail design calls for skills convergence

With the world still suffering from the economic hangover of 2008, economists across the globe are predicting imminent hyperinflation. With too much newly printed money in circulation and our economic growth stunted and tethering on the verge of another recession, retailers in South Africa are certainly under immense pressure to deliver on annual targets and growth.

By Callie van der Merwe 30 Jun 2014 14:23

Get dressed up and go to the movies

To reward loyal Edcon account holders, Edgars has formed a strategic alliance with Ster Kinekor to launch the Edgars/Ster-Kinekor Movie Benefit Card.

13 Jul 2007 15:47

Converging media scores a first at Menlyn Park

Media convergence has broken new ground at Menlyn Park Shopping Centre, Pretoria. It has become the first mall in Africa to use mobile technology to communicate with shoppers in a personalized manner.

13 Jul 2007 15:44

June is CHOC-full of Christmas for Cape Town children

June every year is very special for Cape Town's children with cancer, for that is when CHOC, Childhood Cancer Foundation, hosts a Christmas in June celebration - just for them and their families.

13 Jul 2007 15:41

Furry friend franchise takes off in SA

Build-A-Bear Workshop, Inc, an interactive retailer of customised stuffed animals, recently announced South Africa as a new international franchisee.

13 Jul 2007 15:38

Cellar combats climate change
Cellar combats climate change

Backsberg has become the first wine producer in South Africa and one of only three in the world to gain carbon-neutral status by sequestrating its carbon emissions.

13 Jul 2007 15:33

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