Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service.

By Michael Bornheim 3 days ago

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation.

By Kate Kenyon 23 Mar 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand?

By Bogosi Motshegwa 22 Mar 2017

Entries for 2017 Facebook Awards now open
Entries for 2017 Facebook Awards now open

Entries for the 2017 Facebook Awards are now open and this year it's all about the work that moved people – the work that made the community laugh, cry, love, wow and buy...

22 Mar 2017

Superbalist says, "We’ll always have our selfie!"
#Bookmarks2017: Digital download with... Superbalist

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Klyne Maharaj, marketing manager at Superbalist.

By Leigh Andrews 21 Mar 2017

Mangsaab © –
The five biggest advances in media and marketing today

The media world is changing more rapidly than ever before. Keep up!

By Ross Sergeant 20 Mar 2017

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it.

By Chris Brewer 20 Mar 2017

Hyundai lights the way with new Creta commercial
Hyundai lights the way with new Creta commercial

A commercial for a new Hyundai? Or a celebration of women and everything they've achieved? The new Hyundai Creta commercial, titled Light The Way, is both. Brand and communications agency Joe Public United, in partnership with client Hyundai, decided to use the new television commercial as a way to feature the car, but more importantly to serve as a platform to celebrate women, the Creta's primary target market.

Issued by Joe Public United 17 Mar 2017

How much of copywriting is writing?
How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

Investing in communications

[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.

Issued by Grapevine Communications 14 Apr 2001

Salut to a new healthy lifestyle
Salut to a new healthy lifestyle

Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.

1 Jan 1900

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