Business leaders need to be open to being challenged if they want to succeed in an era of low growth, says UCT GSB Professor Walter Baets.
Issued by UCT Graduate School of Business 31 Mar 2015 09:19
Where is the next China? What is the outlook for Frontier & Emerging Markets?
Issued by Frontier Advisory 30 Mar 2015 09:09
To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...
By Leigh Andrews 26 Mar 2015 14:00
Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.
Issued by DQ&A Media Group 24 Mar 2015 10:58
R.O.I. Media has officially rebranded to R.O.I. Digital, affirming its evolution into a full-service digital agency. The company got their start in performance search over a decade ago, and has been steadily adding more digital services to their offering over the past few years. Since the rebrand, the company has already secured a number of large clients and won a Silver Pixel award in the 2015 IAB Bookmarks.
Issued by R.O.I. Media 24 Mar 2015 10:07
In South Africa, first world and third world often blend into each other without anyone noticing, especially in the form of technology. One catches a first-world Gautrain or communicates with the rest of the globe via the very latest smartphone or iPad, yet we have potholes on our roads that could engulf a small car and power cuts that occur almost on a weekly basis. So technology is certainly our flag-bearer, but how has this benefited the consumer?
For the second consecutive year, Moving Tactics' Digital Impact division was contracted to design and execute unique interactive elements for the 2015 Mercedes Benz Fashion Week.
Issued by Moving Tactics 24 Mar 2015 09:27
GfK South Africa is presenting a series of free interactive online webinars on building brand loyalty in an experience economy. The webinars offer insights into 'relational intelligence' to attract and retain customers.
24 Mar 2015 07:06
With the mining strike effect on the economy and the threatened NUM and Eskom, the question arises; what to do about marketing?