Ran Neu-Ner
[OOH Focus] Integration of mobile OOH ads

The quick penetration of mobile in Africa, skipping landline usage straight to the digital age, has dramatically transformed communication in the process. Over half of South Africa's internet traffic comes from mobile devices with 23 million smartphone users, equating to a population penetration of 47%.*

By Ran Neu-Ner 30 Nov 2015 12:13

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Word-of-mouth advertising

Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it.

By Chris Brewer 30 Nov 2015 12:00

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Getting internships right

The definition of an internship is quite clear amongst many sources that can be quickly googled.

By Claire Jackson-Bernardo 26 Nov 2015 08:00

Programmatic buying unpacked
Programmatic buying unpacked

Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated. In this article we will unpack the basic principles of programmatic media buying and how brands can leverage the power of this technology as well as how terms like 'Real Time Buying' fit into the mix.

By Graeme Stiles 25 Nov 2015 14:08

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The transparent brand: The positives and pitfalls of when brands bare their souls

Transparency is a concept that brands should not take lightly.

By Matthew Edwards 24 Nov 2015 10:11

Content writers are not 'real' writers? It's time we set the record straight... - National Positions South Africa
Content writers are not 'real' writers? It's time we set the record straight...

So many writers out there are quick to say that content writers aren't 'real' writers. That we have sold out and given up on our dreams of penning the next best-selling novel (something that people 'will actually read'). They say that anyone can do it. That the job requires very little creativity; and that one needs access to a lot of beer, wine and cigarettes in order to get through the mammoth workload that comes with it. While that last assumption is indeed true, I'm here to set the record straight about the rest.

By Bianca Marie Delport, Issued by National Positions South Africa 24 Nov 2015 10:02

Scan Display's Fabric Shell Scheme proves its popularity - Scan Display
Scan Display's Fabric Shell Scheme proves its popularity

Providing a fresh alternative to conventional shell scheme structures at exhibitions and events, Scan Display has recently introduced the Fabric Shell Scheme option. These shell scheme structures are not only easier to transport, but also offer a greener alternative.

Issued by Scan Display 24 Nov 2015 07:32

Top five ways to advance your content marketing strategy - Foreword
Top five ways to advance your content marketing strategy

When it comes to content marketing, the most important element of a successful strategy is being able to balance what your company has to say and what your customers, and potential customers, want to hear.

Issued by Foreword 23 Nov 2015 09:31

SWARM taking mobile loyalty card market by storm
SWARM taking mobile loyalty card market by storm

Cape Town-based SWARM Loyalty, a specialist developer of mobile loyalty card and customer marketing applications, has secured the backing of an IT venture capital consortium as part of a rapid expansion drive in the local hospitality market.

Issued by Communikay 19 Nov 2015 11:09

AfricaCom Awards 2015 winners announced
AfricaCom Awards 2015 winners announced

The winners of the 2015 AfricaCom Awards have been announced. The awards took place on 18 November in Cape Town, and celebrated the ICT and technology industry in Africa.

19 Nov 2015 09:15

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[MRMW 2015] Engaging with a digital-first generation

During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media.

By Beverley Klein 18 Nov 2015 09:34

Image via Pixabay
10 reasons why the time has arrived to adopt programmatic media buying

Programmatic media buying is enjoying exponential growth in North America and Europe, but the concept is still relatively new in South Africa. We're seeing some confusion among brands about what programmatic buying is, and many brands don't know where to begin with introducing it to their digital marketing strategies (read this article for a primer).

By Andre Steenekamp 17 Nov 2015 13:28

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Marketers are the new CEOs

There is a new role being assigned to top marketers in business: the role of the Chief Experience Officer (CEO).

By Farren Roper 16 Nov 2015 10:00

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