If you thought audience engagement was an intangible, immeasurable aspect of marketing, best you download the Exponential white paper on this topic, stat, to save your campaigns from stagnating...
By Leigh Andrews 9 Oct 2015 12:00
By Louise Marsland 7 Oct 2015 10:35
If you were to ask most junior (and perhaps a few senior) media planners what "MPX" and "APX" are, they'd either look blank or suggest "radio stations perhaps?" I don't know why these terms have fallen into disuse because they're solid, basic, research protocols...
By Chris Brewer 5 Oct 2015 12:00
We've all had that moment, whether at a wedding, presentation, conference or the boss's announcement, when our heart sinks at the mention of the word 'speech'! Because let's face it, very few people, Obama excepted, can really give a knockout speech.
By Marion Scher 2 Oct 2015 13:11
"When I eat a pie I'm Gloria, when I eat a pie with Tropika I'm Glorioussss!" You either love it or hate it - whatever the case, the new Tropika ads are certainly being noticed. Even better? They're incorporating Vines as an as-yet untapped social media platform for brands into the latest tactical campaign that it's 'best with meals' - here's how...
By Leigh Andrews 2 Oct 2015 12:00
Growing up in the 80s, both in the rural and later in the township environment, Unilever used to treat us to free bioskop sessions at local shops where we watched the brilliant washing performances of Omo or Surf washing powder, and people would win branded washing basins, branded towels and various product hampers, provided they were able to answer brand-related questions correctly.
By Musa Msane 2 Oct 2015 10:19
This week, our 'Biz Online Insights' section explores the South African online population's views on blood moons, supermoons and lunar eclipse, as experienced early Monday morning...
2 Oct 2015 06:00
Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. And local is lekker this year with Albany Bread's Small and KFC's Mama ranking in the top spots for the first two quarters of 2015.
Issued by Millward Brown 1 Oct 2015 10:31
The first thing that comes to mind when we think "promotional give away" is branded t-shirts.
By Mogorosi Mashilo 30 Sep 2015 09:43
"People still can't agree on what digital means."
By Dale Imerman, Issued by The Jupiter Drawing Room (Cape Town) 27 Aug 2015 07:37