We recently saw a global clothing retailer unwittingly become the target of consumer fury locally, as a result of their sizing. A disgruntled customer pointed out on social media the visible disparity between the store's sizing compared to other local retailers' size equivalent, with the retailer in question responding that their sizing was in line with EU standards.
1 day ago
LAS VEGAS - Facebook on Thursday announced a major update that will put friends and family above pages or celebrities in a user's news feed -- and likely result in people spending less time on the leading social network.
15 Jan 2018
Once upon a time, 800 words on a page with a stunning image were enough to inspire customers to travel to a destination, stay in a resort or visit an attraction. Travel was one of those high-ticket items one didn't get to experience before it was bought. We were content not to experience what we were being sold, relying on the vivid pictures painted in words to entice us to crack open our passports and venture to far-off lands.
Natalia Rosa 15 Jan 2018
It has practically taken me last year to figure out exactly what is going on behind my digital media buys and I am amazed by how much I did not know. For you who are marketers out there, now is the time to ask the questions from your media agency and to dig deep into the operations behind the scenes.
Audrey Naidoo 12 Jan 2018
When Stephen King said you must "Kill your darlings", he was not suggesting that one of his famous psychopathic characters must kill a loved one, but rather giving writing advice. Quoting William Faulkner, who said that, "In writing, you must kill your darlings", King advises that writers should never be too precious or become overly sentimental when it comes to their work - if it needs to be cut, it needs to be cut. And the same is true for the marketing industry.
Tom Manners 11 Jan 2018
Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive.
Lindy Lee 11 Jan 2018
Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition 'Africans for Africans by Africans' has become a dominant force with young people in Africa. It is about change and holding businesses, governments and institutions accountable and so ultimately driving transformation.
Nonye Mpho Omotola 10 Jan 2018
The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018.
Paula Raubenheimer 8 Jan 2018
The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large.
Amanda Dlamini 8 Jan 2018
When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town on Sunday, 10 December bound for Melbourne, Australia. Matt Preschern, EVP and chief marketing officer of HCL Technologies, the technology partner of the VOR in Cape Town, who features on the Forbes list of the 50 most influential CMOs, shared the five most important trends he sees in marketing today.
Matt Preschern 8 Jan 2018
The large analyst houses do not have an enviable task making predictions given the monumental speed of change in the tech space. At the end of 2016, Gartner predicted that by 2020, 100 million consumers will be shopping in augmented reality. Six months later, the company went on to say that by 2019, augmented, virtual and mixed realities (AR, VR and MR) would be evaluated and adopted in 20% of large enterprises across the globe.
Johan Walters 8 Jan 2018
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001