Is race still relevant in ads?

[Bonnie Ramaila] Our creative industry seems to be standing in the present, yet living in the past. I think we have come a long way as a country to be where we are today. However, I think racial undertones and subtle nuances of racial segregation in TV adverts seems rife, and I find them more disturbing than thoughtful, especially when a TV advert shows one product communicating the same message, yet represented by two different racial groups. 19 Jun 2013 09:27

Trying too hard?

[Katlego Ledimo] I am one of those people who would like to excel in everything (well not everything) but in most things. "It's because you are an Aries," they say. Unfortunately I do not believe them because I know other exceling 'heads' that are not part of my Zodiac sign. 13 Jun 2013 06:07

Culture via language

[Sanele Mgaga] One of the most overused but still very relevant quotes by former RSA president Nelson Mandela is "if you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." 16 Jun 2013 08:18

Big fish, small pond vs small fish, big pond

[Rolf Akermann] I am sure many in the industry will read this article and nod their heads in agreement. Many small agencies have been responsible for building huge brands in the South African market across all categories, only to see the business move to the large agencies. 14 Jun 2013 06:58

Ad spend goes down, HR investment goes up

As advertising spend is in the decline, employees are stepping into the gap as brand ambassadors for their companies, making HR investment even more important. 13 Jun 2013 07:33

MetropolitanRepublic

MetropolitanRepublic wins World Design Capital pitch

[Issued by MetropolitanRepublic] After a tight pitch against five other Cape Town-based agencies, newcomer to the Western Cape, MetropolitanRepublic, has been named the agency of record for the World Design Capital. 13 Jun 2013 11:46

Youth needs to get into entrepreneurship

A recent UN agency report reveals that global youth unemployment has risen to near its crisis peak and predicts that it will keep on rising over the next five years. 14 Jun 2013 09:33

Why social media is most popular among B2B marketers

[Subhash Chandra] There is no doubt at all that the social media websites are the precious tools for the Business to Business (B2B) companies. Here's why... 18 Jun 2013 06:55

Shock! Horror! Now we know what it's like to lose Face...

[Rod Baker] NEWSWATCH: Facebook went down briefly yesterday in some parts of the world - so now we know what life would be like without the social networking giant, reports Financial Review. Meanwhile, for those authorities that like checking everyone out, Mail & Guardian has a guide on 'how to spy on your citizens', but BlackBerry SA has assured SA users that 'you're safe with us', reports Times Live. 19 Jun 2013 08:28

The Wedding Group

The Wedding Expo Young Designers Bridal Awards finalists

[Issued by The Wedding Group] After a comprehensive judging process, the finalists of The Wedding Expo Young Designers Bridal Awards have been chosen and will showcase their gowns on the fashion ramp at The Wedding Expo on 24 August 2013 at 10am. 19 Jun 2013 09:59

Joe Public

Joe Public Group launches "the agency of next" in Cape Town

[Issued by Joe Public] The Joe Public Group has announced a new addition to its existing structure by launching Joe Publicⁿ in Cape Town. The new agency's name is based on the growth strategy that has been central to the group's phenomenal performance in the last few years. 19 Jun 2013 10:07

Lean Advertising: It just had to happen

[Sid Peimer] You may have heard of lean manufacturing. Don't worry if you haven't, it simply means the elimination of waste in satisfying customer needs. Now what about Lean Advertising? 20 Jun 2013 05:03

Student Brands

Youth for print

[Issued by Student Brands] There is much talk around the concept of "print" as a medium being reduced, or dying out among the professionals in the marketing and publishing industry, but is this really the case? Is it really a truthful statement when it comes to the youth? Student Brands believes that this statement might not be as truthful as one might think. A survey conducted by Student Brands during June 2013 amongst hundreds of students across the country asked the question, "Which platform would you prefer to read a magazine on?" The figures are astounding. 19 Jun 2013 11:31