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Women in advertising: Impetus flags
Women in advertising: Impetus flags

Women have failed to "kick on" in the advertising industry after building a strong base at senior level, says Gail Curtis, former head of the Saatchi & Saatchi agency in SA.

By David Furlonger 1 Sep 2014 08:31

TEAMtalk media provides opportunities in sports journalism
TEAMtalk media provides opportunities in sports journalism

A career in sport is often thought of as on the pitch, but sports media is a prime space for young sports enthusiasts to channel their passion and earn a decent income to boot.

1 Sep 2014 08:30

The 2014 Sunday Times Top Brands Awards winners announced
The 2014 Sunday Times Top Brands Awards winners announced

South Africa's top brands were announced at The 2014 Sunday Times Top Brands Awards ceremony held in Sandton on Friday 29 August, with comedian Marc Lottering as the host.

1 Sep 2014 08:28

The way Foreword for content marketing
The way Foreword for content marketing

Content marketing has become a necessity within most marketing plans, the purpose being to help build a long-term relationship with your customer by creating, curating and distributing content that adds value to their lives, which in turn drives your business goals. Candice Claassen, content marketing specialist and founder of newly-launched content marketing company, Foreword, explains why it's so important to have a good content marketing strategy in place and how it adds value to the traditional marketing mix, the steps to follow to get it right, and how to measure how well your strategy is working.

Issued by Foreword 1 Sep 2014 08:26

[ICONS of South Africa - season 2]: Frene Ginwala
[ICONS of South Africa - season 2]: Frene Ginwala

"The hallmark of a good leader is that you don't see yourself as a leader. Leadership is about listening to people, setting an example, thinking about the issues from all aspects and then leading by example, not just making speeches." - Frene Ginwala.

1 Sep 2014 07:26

Sid Peimer
The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And they key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014 06:46

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

Louise Marsland
What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

South Africa's Best Liked Ads - Millward Brown
South Africa's Best Liked Ads

Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.

Issued by Millward Brown 28 Aug 2014 09:15

Jack Peterson
Local SEO: How to boost your social listening

If you are a local business, it's literally an orchestra that you'd have to play out to sustain your web presence. You'd need a responsive, fast-loading website with optimised pages, a running blog focusing on what's relevant and useful for your local customers, a dedicated CRM, and a streamlined workflow for email marketing.

By Jack Peterson 28 Aug 2014 07:28

Andrea Mitchell
DigiChat with Andrea: Social media ROI

Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies, and reports that 93% of major brands use Facebook, 79% use Twitter, 58% YouTube, 46% LinkedIn and 28% Pinterest.

By Andrea Mitchell 26 Aug 2014 08:03

James Hurford
Why you need credibility to be successful

Your ideas are accepted as believable only to the degree that you are credible. If you have credibility, people will place their trust in you, but if you lack it, they'll feel unable to rely on you.

By James Hurford 26 Aug 2014 06:07

Print circulation data shows disturbing trends
Print circulation data shows disturbing trends

Publishers of newspapers and magazines have been bleeding, and are taking desperate measures to cling on to their share of a shrinking market.

By Linda Ensor 25 Aug 2014 06:29