[Design Indaba 2016]: Conference highs to come
[Design Indaba 2016]: Conference highs to come

'Accidental entrepreneur' Ravi Naidoo lets us in on why Design Indaba has turned the usual design philosophy of 'less is more' on its head: 'More is more' means this year's conference attendees will get more inspiration, more immersive experiences and more examples to reboot your creativity...

By Leigh Andrews

Playmakers win Sport Agency of the Year for the fourth year in a row - Playmakers
Playmakers win Sport Agency of the Year for the fourth year in a row

For the fourth year in succession, Playmakers, celebrating 15 years in the industry, have been named the Sport Agency of the Year at the prestigious Discovery Sport Industry Awards, which took place in Sandton on Thursday, 11 February 2016.

Issued by Playmakers

Five big ideas that build brand love from two innovators - Brand inc
Five big ideas that build brand love from two innovators

Connection instead of consumption, creative storytelling in place of hard selling and an always-on lifestyle means that 2016 is going to be the year of big ideas that deliver relevant content to the hungry masses, and in doing so, will build more brand love than ever before.

Issued by Brand inc

Do you know your audience? - WhyFive Insights
Do you know your audience?

A crystal-clear picture of your target audience is the holy grail of all marketers but as media fragments and trading conditions get tighter it is the publishers and content marketers who need this clarity the most. Who are your customers and how do they differ from your competitors' customers? Demography is obviously the starting point here, but what do they think, own, buy, spend, do, love and hate? Understanding the unique attributes of your audience is crucial for content creation, style, tone and channel selection. It's also crucial for ad sales storytelling which in many instances appears to be lacking at best.

Issued by WhyFive Insights

Cannes Lions awards Lion of St. Mark to Marcello Serpa
Cannes Lions awards Lion of St. Mark to Marcello Serpa

Marcello Serpa will be presented with the Lion of St. Mark during the Cannes Lions awards ceremony on Saturday 25 June 2016.

Grey Africa launches Volvo LifePaint in South Africa - Grey
Grey Africa launches Volvo LifePaint in South Africa

LifePaint was conceived by creative agency Grey London and has been produced in partnership with Swedish start-up Albedo100.

Issued by Grey

espYoungLegends announce Cape Town songbird Lana Crowster to perform at CTIJF 2016 - espAfrika
espYoungLegends announce Cape Town songbird Lana Crowster to perform at CTIJF 2016

In December 2015, espAfrika, organiser of the world-renowned Cape Town International Jazz Festival (CTIJF), launched a new initiative to discover up-and-coming jazz-inspired talent. espYoungLegends offered young unsigned musicians a chance to expose their talent to the espAfrika audience and a prize to perform at the prestigious CTIJF 2016 in front of thousands of festival-goers.

Issued by espAfrika

Zubair Timol
Nurture not nature: develop your talent from within

As every leader knows, one of the most important, yet most difficult responsibilities is nurturing home-grown talent. I recently read that 36% of global employers are struggling to find candidates with the right skills to fill positions1. Coming from a business with an entrepreneurial culture, I've learnt that it's important to know about an employee's career goals and aspirations. If, as a manager, you don't know how to nurture your team, you could end up with a skill gap that's difficult to fill.

By Zubair Timol, Issued by Meltwater

Big change needed in the agency world
Big change needed in the agency world

Advertising agencies thought process since their inception has to be to create the right message for a client. Then to locate and plan a media campaign to reach the target audience. This is great but the thinking needs to change for the web.

By Gordon Barker

© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer

RADAR's not-so-new kids on the block
#DesignMonth: Not-so 'Under the Radar'

There's a not-so-new agency in (Cape) Town. It sees the whole of 2015 as a highlight as it's the year it moved into new offices in both Rose Street, Bo Kaap and Maboneng, Johannesburg. It also won new clients in Visa, Bacardi and DGB, entered and won its first Loerie, welcomed many new faces through their doors and launched a new website. Here's why RADAR's set to be the pulse of the local brand design industry.

By Leigh Andrews

10 start-up decisions you'll never regret
10 start-up decisions you'll never regret

The 2014 Global Entrepreneurship Monitor (GEM) survey reported a startlingly low entrepreneurial activity in the face of high unemployment rate

By Thabiso Thantsha

Ashley Knight
Three ways to use Instagram hashtags

If Instagram's your jam, but you're pretty much lost in the dark and find yourself hazarding a huge guess on how to use those hashtags effectively to grow your company's following, you're in luck.

By Ashley Knight