The organisers of the ADC 96th Annual Awards have announced that 22 creatives from 10 different countries will award excellence in advertising and motion craftsmanship and innovation. Led by Ogilvy & Mather co-chairman and worldwide chief creative officer, Tham Khai Meng, and Imaginary Forces director and designer, Karin Fong, these creatives will join the Design and Digital jury members (announced last month) to create a balanced jury that best represents the industry today.
10 minutes ago
Ogilvy & Mather (O&M) Marketing Communications has agreed to acquire full ownership of two existing Chinese joint ventures from Shanghai Advertising. The acquisition will see O&M take up the remaining 25% and 15% stakes in Shanghai Ogilvy & Mather Advertising and Shanghai Ogilvy & Mather Marketing Communications Consulting respectively.
34 minutes ago
In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year.
Monique Claassen 40 minutes ago
3D printing is changing prototyping. Pilot samples and in some cases, even finished goods, are now available at the push of a button and lengthy lead times for trials and pilot tooling will become a thing of the past.
David Drew 55 minutes ago
Parliament's ad-hoc committee investigating issues at the SABC has vowed to take strong action against individuals who misled it during hearings that concluded last week.
Bekezela Phakathi 18 hours ago
OAKLAND: US internet radio network Pandora on Thursday announced plans to trim its workforce by seven percent as part of a push for profit this year in the competitive online music streaming market.
19 hours ago
Deloitte Africa predicts that over 300 million smartphones, or more than one fifth of units sold in 2017, will have machine learning capabilities within the device in the next 12 months. The company's 16th edition of the Technology, Media & Telecommunications (TMT) Predictions showcases how mobile devices will be able to perform machine learning tasks even without connectivity which will significantly alter how humans interact with technology across every industry, market and society.
20 hours ago
Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.
Deseré Orrill 1 day ago
Here are our forecast trends for 2017, from IAS:
Johanna McDowell 12 Jan 2017