Screengrabs from the #OurWorldisRed e.tv brand campaign.
#OurWorldIsRed: Recolouring the e.tv entertainment spectrum

Earlier this month, I chatted to e.tv MD Marlon Davids about their growth over the past two decades as SA's fifth terrestrial television channel and biggest independent one, as well as the channel's new #OurWorldIsRed campaign.

By Leigh Andrews 17 minutes ago

How the Sizmek DSP empowers your people-based direct response marketing
How the Sizmek DSP empowers your people-based direct response marketing

What if you could go beyond merely targeting across devices, and use cross-device data toward automatically optimising for direct response performance? What if you could tie together the various user profiles from across a consumer's devices to leverage double, triple, or even quadruple the data to understand which devices are driving conversions for that consumer - and find out why these conversions are happening?

Issued by Sizmek 1 hour ago

macgyverhh -
Why PR is still important

The digital era has transformed global business needs - and agencies have responded in kind. We offer all manner of marketing services, from advertising to inbound to content marketing to SEO. With all these new tools at our disposal, marketing should be a cinch. And yet, it's seemingly more difficult than ever before to publicise the things that you want to be noticed, and equally hard to keep other stuff under wraps.

By Heather Baker 2 hours ago

From left to right (top): Fumihito Katamura, Charlotte Strick, Anita Kunz. Middle: Debbi Vandeven, Valetin Spiess, Sagi Haviv. Bottom: Jean François Porchez, Greg Hahn, Bruce Duckworth.
Jury chairs for ADC 97th Annual Awards announced

The One Club for Creativity has announced nine creative leaders who will serve as jury chairs for the prestigious ADC 97th Annual Awards.

4 hours ago

25 interns successfully complete FCB Graduate Programme
25 interns successfully complete FCB Graduate Programme

FCB Africa's Graduate Programme, a year-long mentorship and work experience immersion at the group agencies FCB Cape Town, Hellocomputer Cape Town, Hellocomputer Joburg, FCB Joburg and 1886, successfully capped 25 interns during the last weeks of 2017.

Issued by FCB Africa 20 hours ago

Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.
M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Earlier this week, it was announced that M&N Brands has acquired Mela Events. Here, M&N Brands Group CEO Zibusiso Mkhwanazi and Mela Events' owners, Tiziana Tucci and Enelra Booth, let us in on the secret sauce of their success and what the Mela Events acquisition foretells of M&N Brands' pan-African future.

By Leigh Andrews 22 hours ago

TLC Marketing Worldwide gives some TLC to the Diepsloot Community Loving and Care Centre
TLC Marketing Worldwide gives some TLC to the Diepsloot Community Loving and Care Centre

TLC Marketing Worldwide has finally fulfilled its dream of making over the Diepsloot Community Loving and Care Centre in order to improve the learning environment of the young children at the Early Childhood Centre Development (ECD). In partnership with JAM South Africa, employees from as far as Italy and Portugal, together with the Johannesburg team worked on the make over the Diepsloot Community Loving and Care Centre.

Issued by TLC Marketing Worldwide 22 hours ago

Naspers makes cutting its stock's discount a priority
Naspers makes cutting its stock's discount a priority

Naspers was taking measures to reduce its stock's significant discount to fair value, largely the result of capital outflows from SA, CEO Bob van Dijk told investors in New York on Tuesday.

By Nick Hedley 22 hours ago

KwaZulu-Natalians raise hundreds of thousands for Toy Story
KwaZulu-Natalians raise hundreds of thousands for Toy Story

The people of KwaZulu-Natal have pledged R749,631 in an amazing display of generosity during this year's Toy Story Corporate Challenge Day, at Gateway Theatre of Shopping. In the twelve-hour drive to raise funds celebrities and radio personalities joined forces by taking calls for East Coast Radio Toy Story, in partnership with Game.

Issued by East Coast Radio 23 hours ago

Joshua Resnick © –
"Like chicken soup for a dead man. It can't hurt"

I have been a creative for 25 years. It is all I have ever done to make a living. First as a photographer, and then as a creative in advertising. So, after a quarter of a century, I thought this would be a good time to write to my younger creative self about what I believe are the rules for successful creative living.

By Damon Stapleton 23 hours ago

Google announce top South African searches for 2017
Google announce top South African searches for 2017

The results for Google's 2017 Year in Search has just been released, offering a unique perspective on the year's major moments and top trends based on searches conducted in South Africa.

1 day ago

Less than 30% of Africa's e-commerce startups profitable
Less than 30% of Africa's e-commerce startups profitable

Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties.

By Gabriella Mulligan 8 Dec 2017

What makes Sundays so special for advertisers
What makes Sundays so special for advertisers

Sunday is the ideal day for people to kick back and relax, or do whatever it is that they love best and Ads24's Sunday titles - Rapport, City Press, Son op Sondag and Sunday Sun - are the perfect accompaniment for a serene Sunday, which also makes them the perfect platform for advertisers.

Issued by Ads24 7 Dec 2017