Facebook has launched Lead Ads, which simplifies the mobile signup process, helping businesses connect with people interested in getting more information from them, in a privacy-conscious way. When someone clicks on a lead ad, a form opens with the person's contact information automatically populated, based on the information they share with Facebook, such as their name and email.
10 Oct 2015 07:51
We all know, or should know, that content is king. What many of us do not realise is that content is more than just our blog posts. Promoting ourselves, our companies, and our brands on the Internet is the way we do business. Everything we share is content.
By Amanda Patterson 9 Oct 2015 15:07
PURE Publishing, the publishing wing of PURE Creative, has again confirmed its first-class status at the esteemed South African Publication Forum Awards that were hosted in Johannesburg on 1 October 2015.
Issued by PURE Publishing & Design 9 Oct 2015 12:36
A gateway to the advertising world for matrics, this brand new program offers an entry-level qualification with which to begin a career or pursue further studies in an industry-related field.
The Annual AdFocus Awards finalists have been named with just seven weeks to go until the winners are announced at the awards ceremony on 25 November at RoomFive in Rivonia.
9 Oct 2015 12:03
If you thought audience engagement was an intangible, immeasurable aspect of marketing, best you download the Exponential white paper on this topic, stat, to save your campaigns from stagnating...
By Leigh Andrews 9 Oct 2015 12:00
This week, 5 to 10 October 2015 saw greener pastures for the UK wool industry, as flocks of sheep were transported into pens in the heart of London's famous bespoke tailoring street.
By Terry Levin 9 Oct 2015 12:00
It is the online era, and we have become inherently accustomed to social media and instant communication. Everything is just a click away. Our lives are online and our children's lives are most certainly online. This is the 'tech-led' generation and we need to look at our educational tools and expand on them in order to keep up with modern developments.
Issued by Just Perfect 8 Oct 2015 10:38
If SMS marketing is one of your communication methods, then it is important to understand the backbone of any SMS marketing campaign - the SMS short codes. Tony Smith, CEO at Oxygen8 South Africa, explains what SMS short codes are all about.
Issued by Oxygen8 6 Oct 2015 14:55
I have a handy weapon, which I call "The Equaliser", because it dispenses instant community justice to those who will break the law. It is a pair of wire cutters and deals equally well with wire or cable ties. It has enabled me to become a poster vigilante...
By Brendan Seery 6 Oct 2015 12:00
With its founder going so far as to state the LSM isn't being used correctly, how do you get to know your consumers based in the townships? By holding daily, meaningful conversations with them, says Brands Laduma CEO Peter du Toit...
By Leigh Andrews 5 Oct 2015 12:00