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Marion Scher
Are you a credible spokesperson?

Not a day goes by in South Africa when we don't hear from one government or corporate spokesperson or another. Whether it's the Office of the President defending one or another of his gaffes or a union official explaining how his members, who wreaked havoc on a city's streets were protesting peacefully, we generally shrug our shoulders and say 'really...?'

By Marion Scher 5 Aug 2015 08:27

VIDI seeks local content for South African video-on-demand
VIDI seeks local content for South African video-on-demand

Professional and amateur producers of local video content are asked to submit their work via a dedicated link on the VIDI website for possible inclusion in its video-on-demand (VOD) service's South African content selection.

5 Aug 2015 08:11



Social media study releases report in September
Social media study releases report in September

The executive report of the high profile social media study, organised by Arthur Goldstuck and Michal Wronski, will be presented at the annual Social Media Landscape briefings in Johannesburg on 16 September and in Cape Town on 17 September 2015.

5 Aug 2015 08:05

Whose line is it anyway?
Whose line is it anyway?

Above-the-line (ATL). Through-the-line (TTL). Below-the-line (BTL). Terms according to which, we have come to define our different specialities in the media space...

By Lerato Tsotetsi 4 Aug 2015 14:00

Getting to the heart of the #RAK campaign with #NissanMagic influencers
Getting to the heart of the #RAK campaign with #NissanMagic influencers

#RAK = Random Acts of Kindness. You've probably seen the hashtag peppering your social media feeds for months now. But how do you spread a message of good so far, so fast? You rely on the power of influencers...

By Leigh Andrews 4 Aug 2015 14:00

Building data journalism products with users in mind
Building data journalism products with users in mind

It's a truism, albeit an often neglected one, that journalists should write stories for particular, defined audiences, not for themselves, their peers or some fondly cherished but imaginary ideal reader...

By Chris Roper 4 Aug 2015 14:00

Jessica Davis
Top four tools to share engaging content on your social media accounts

Simply creating social media accounts is not enough when you intend to leverage social media to boost your business' growth. To build an audience for your brand, you need to get more people to follow you or like your page. This can only be done when you share fresh and engaging content on your pages. The obvious question that follows is what content you should post and where you can procure it.

By Jessica Davis 4 Aug 2015 13:03

Spaces 17: The forecast issue - New Media
Spaces 17: The forecast issue

If you're an avid follower of the latest décor trends, the new issue of Plascon Spaces is a must-buy. In it, Plascon shares its 2016 Colour Forecast - a comprehensive guide covering everything from the hues that will dominate next year, to the paint techniques and décor looks that will make your space cutting-edge.

Issued by New Media 4 Aug 2015 12:55

Bridging the divide between customer intelligence and business intelligence - Effective Intelligence
Bridging the divide between customer intelligence and business intelligence

The popular phrase "you scratch my back, and I'll scratch yours" characterises the relationship between a brand and a consumer. The more time and energy brands invest into understanding their customers, the more customers will feel valued and "give back" to the brands they love.

Issued by Effective Intelligence 4 Aug 2015 12:51

The advertising budget
The advertising budget

As John Jones (of JWT at the time) once said "we have a very patchy understanding of the connection between advertising's influence (if any) on behaviour, knowledge and attitudes. We have a very inadequate knowledge of how to calculate the optimal budget for a brand and how to deploy this budget most efficiently in media plans."

By Chris Brewer 3 Aug 2015 09:57

Designing in the Mother Tongue - Open Window
Designing in the Mother Tongue

Karabo Moletsane is a vibrant, young illustrator/designer and all-round superwoman making waves in the creative industry.

Issued by Open Window 29 Jul 2015 13:12

[CEM Africa Summit] Social customer engagement as a social business enabler
[CEM Africa Summit] Social customer engagement as a social business enabler

If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...

By Leigh Andrews 29 Jul 2015 06:00

The rural problem
The rural problem

At 1.2 million square kilometres, SA is nearly as big as all of Western Europe. Texas is the largest state in the USA (excluding Alaska, which does not count)...

By Erik du Plessis and Neil Higgs 29 Jul 2015 06:00