Judging by the number of comedy and entertainment videos featured in the YouTube Rewinds 2016 list South Africans needed a bit of the lighter side this year.
9 hours ago
The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair. Every morning the previous day's sales figures are analysed, marketing performance is objectively scrutinised, new sales targets are set, and marketing campaigns are tweaked and intensified.
Bandile Ndzishe 10 hours ago
By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation.
Mike Sharman 11 hours ago
With a relationship stretching back to April 2008, agency The Hardy Boys and client SA Home Loans walked away with the title Partnership of the Year at the 2016 FM AdFocus Awards. John Little, regional managing partner at category sponsor Observatory International for EMEA, shares how agency and client alike benefit from collaboration and a shared challenger mentality.
Leigh Andrews 12 hours ago
The City of Tshwane's mission to be the most connected city on the African continent continues to garner international acclaim. This time the City's TshWi-Fi TV project is a winner in the FIRE Africa Awards 2016, held on Tuesday in Guadalajara, Mexico during the 2016 Internet Governance Forum.
12 hours ago
The new Face Filter functionality is part of Exponential's proprietary video advertising offering (VDX) with the innovative format enabling brands to produce facial overlays for display and in-stream ads.
Exponential 13 hours ago
The relationship brands have with their customers is set to undergo a technological revolution causing the number of human-to-human interactions to fall significantly, according to new research released by Oracle.
14 hours ago
South Africa's leading affiliate network, Affiliate.co.za, has partnered with children's rights organisation Save the Children South Africa in support of their compelling campaign to address the critical issue of violence against children in South Africa.
Affiliate Network South Africa 1 day ago
"Have a conversation with somebody that is not like you." In the latest episode of With or Without Sugar, Giles Shepherd of The Brand Alive Group hears from Angel Jones of Homecoming Revolution about what South Africans should be doing to help Brand South Africa to regain its lost equity.
Brand Alive 2 days ago
Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention and marketing ROI measurement.
Jared Koning 2 Dec 2016