Immortalised in the professional reads such as Confession of an Advertising Man and in the fictional character of the novel; Fury, penned by Salman Rushdie, David Ogilvy must have been the most celebrated doyens of advertising in the world. There are muany quotable quotes attributed to him but I find this one: "The consumer is not a moron, she is your mother" more appropriate for this piece.
Musa Msane 29 minutes ago
The Sunday Times Generation Next 2016 Awards event, which includes a youth marketing conference and exhibition, will add a youth after party, with AKA as the headline performer.
42 minutes ago
On Shelf and Beyond, a marketing agency that offers strategy development, shopper marketing and brand activation services, is the first company to be selected by the Creative Counsel (TCC) to benefit from its incubator programme to support black businesses in the marketing and advertising industry.
1 hour ago
As World Press Freedom Day was celebrated on 3 May 2016, marking 25 years since the adoption of the Windhoek Declaration on Promoting an Independent and Pluralistic Media, The Right2Know Campaign issued its comments on the day and its importance.
1 hour ago
This week, we find out what's really going on behind the selfie with technophile Yvonne Ndege, Al Jazeera's West Africa correspondent who says her phone is practically an extension of her arm.
Leigh Andrews 2 hours ago
FinTech company, SimbaPay,has made it significantly easier for Africans living abroad to transfer large sums of money home.
20 hours ago
Last week, Jhb-based agency TBWA\Hunt\Lascaris was announced as top Individual Agency of the Year for all of 2015's award shows, including Cannes Lions, One Show, D&AD, Loeries and Creative Circle's Ad of the Year. Chief creative officer Peter Khoury explains their secret to consistent excellence.
Leigh Andrews 21 hours ago
The 8th annual MOST Award will be held on 13 September 2016 at the Wanderers Club in Illovo. Johannesburg.
21 hours ago
Of the 387 jurors selected for the Cannes Lions 2016, nine are South African and they will serve on the Design, Direct, Film, Media, Mobile, Print & Publishing, Promo & Activation, Outdoor and Radio juries.
21 hours ago
There are so many moments in the history of marketing that highlight huge successes simply because of the use of controversy. One of the best examples of this is the launch of The Davinci Code. The huge controversy that appeared and the responses of Christians basically made everyone want to see what the book is about. Nobody really care if one side was right. They just wanted to see what the controversy was and what got everyone so mad.
Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream.
Tokiso Molefe 28 Apr 2016