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Mxit is not dead

[Cari Van Wyk] The bulk of Mxit's user base has always been people using feature phones. Now it's upped the ante by introducing smarter, prettier features.

Posted 16 hours ago | Like
Performance Based Marketing is showing business a real bang for their buck

[Yaron Assabi] With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.

Posted 2 days ago | Like
Expanding the customer funnel to increase conversions

[Johan Walters] In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.

Posted 1 day ago | Like
Websites are shrinking

[Zimaseka Njomi] In Bizcommunity's [2014 trends] report, Anton Krugel names the first trend as "Less is more"...

Posted 2 days ago | Like
DigiChat with Andrea: Do agencies, brands and publishers need a digital division?

[Andrea Mitchell] We've all experienced it - the compelling and emotive TV ad that leaves us wanting to find out more...

Posted 24 days ago | Like (3)
The future is smart, and it's here

[Gerald Naidoo] Government service delivery is once again in the headlines, with ongoing protests in some areas highlighting the desperation of those living in poorer areas for access to improved services.

Posted 2 days ago | Like
Five social media tips to maximise your brand's online presence

[Gareth Slaven] Your approach to social media channels is crucial, and should be constantly monitored and tweaked according to your market's response. If you're looking for some fail-safe social media tips, you've come to the right place.

Posted 18 hours ago | Like
Creating shopping centres for consumers

[Danette Breitenbach] A shopping centre is more than just bricks and mortar; it is a reflection of the evolution of consumers. Therefore, how a shopping centre's design reflects the values of its consumers plays an important role in its success.

Posted 2 days ago | Like (1)
Knack or technique: Honing your sales skills

[Grant Newton] Selling can be a wonderful and rewarding profession if it's conducted ethically, professionally and with integrity and many successful businesses today rely one hundred percent on having a proficient sales team.

Posted 3 days ago | Like
Successful marketing strategies need top-level support - Duo Marketing

[Judith Middleton] Marketing strategies with budgets signed off too often get lost in a filing cabinet or obscure desktop folder, and by the end of the campaign period no one can even remember what was planned.

Posted 3 days ago | Like
Own your industry: Top five tips from new book

[Douglas Kruger] Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)

Posted 3 days ago | Like
Townships are the new black

[Danette Breitenbach] The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.

Posted 3 days ago | Like (1)
Now is the time for SMS marketing

[Craig Rossouw] In South Africa 92.8% of the population owns a mobile phone, so the short message service (SMS) is fast becoming a powerful tool for businesses to interact with new and existing clients.

Posted 4 days ago | Like (5)
How I believe mobile could have saved FHM - Mobile Marketing Association

[Nicolle Harding] In the wake of household name magazine, FHM, closing down this week, it's gotten me thinking... how is it that such a strong print publication has seen its demise over a short six-year period?

Posted 5 days ago | Like
Ten Twitter tips for non-newbie tweeters

[Tiffany Markman] So you're a medium-term tweep, huh? You don't need another one of those silly etiquette lessons. Or a guide to the strictures of RTing...

Posted 5 days ago | Like (2)
SA radio's 'Oscar' winners announced

[Luise Allemann] Proof of the extent to which the MTN Radio Awards has grown in stature in just five short years was the more than 1,000 industry stalwarts and young guns in attendance at this year's award's ceremony held at the Sandton Convention Centre in Johannesburg.

Posted 5 days ago | Like
Radio Awards: How radio gives a voice to the voiceless

[Luise Allemann] South Africa's Minister of Communications Yunus Carrim was that rarest of things - a politician with a personality - last night (Saturday) as he opened the fifth Annual MTN Radio Awards.

Posted 5 days ago | Like
Bottom line: It's about Africa

[Danette Breitenbach] Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

Posted 8 days ago | Like
The relevance of personal branding and marketing

[Donna Rachelson] We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.

Posted 8 days ago | Like
The future media models

[Louise Marsland] Future media models are all about reading - grasping the attention of the bored consumer - and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.

Posted 8 days ago | Like (2)