Sarah Britten
The Chewbacca mask and the power of social media in retail

The Chewbacca mask and the power of social media in retail[Sarah Britten] Social media can be retail brand building - and sales - gold. Just look at the case of the Chewbacca mask that Candace Payne bought from Kohl's last week...

Posted 5 hours ago | Like
Leigh Andrews
#BehindtheSelfie with... Joanne Lurie

Rolling with my homies. #TBT #SquadGoals
Rolling with my homies. #TBT #SquadGoals
[Leigh Andrews] This week, we find out what's really going on behind the selfie with technophile and Apple fetishist Joanne Lurie, head of creative at Urban Brew Studios...

Posted 3 hours ago | Like
Simon Parkinson
Dear SA radio stations

Dear SA radio stations
© Stokkete – [[www.123rf.com 123RF.com]]
[Simon Parkinson] I've been working in radio for 26 years and I love the medium today as much as I did when I first stumbled across it back in 1990...

Posted 20 hours ago | Like
David Blyth
Marketing to SA's youth: Seven ways to fly or fail - Yellowwood Future Architects

David Blyth[David Blyth] Gone are the days of children being seen and not heard. Today's youth have a voice and they are not scared to use it. The problem, at times, is that we're not yet listening. We should be...

Posted 23 hours ago | Like (1)
Nkgadimeng Ramela
Authenticity: The essence of personal branding

Authenticity: The essence of personal branding[Nkgadimeng Ramela] "To thine own self be true" said Polonius to his son Laertes. Steve Jobs reiterated similar words, though phrased differently, he said, "Your time is limited, so don't waste it living someone else's life...

Posted 22 hours ago | Like (1)
Michelle Storey
Consumer brand activations help you develop a positive perception of your brand - Tradeway Promotions

Michelle Storey[Michelle Storey] Take a moment to think about the top brands that you consume and ask yourself how you came to value them. The answer lies in a process known as brand activation, the different elements of which I will explore in this article...

Posted 1 day ago | Like
Ingrid von Stein
Media strategists need a mindset change

Media strategists need a mindset change
©Andrey Tsidvintsev via [[www.123rf.com 123RF]]
[Ingrid von Stein] The world is changing before our very eyes, yet too often as a media strategist you remain doing what you have always done...

Posted 1 day ago | Like
Brian Berkman
Benchmarking fees

Benchmarking fees
[[www.123rf.com 123RF]]
[Brian Berkman] Answering how long a piece of string is seems simpler than knowing the average hourly rate for public relations by a consultancy...

Posted 1 day ago | Like (1)
Danette Breitenbach
Making technology work for brands

Making technology work for brands
© Ostill – [[www.123rf.com 123RF.com]]
[Danette Breitenbach] Brands need to find ways to add usefulness in their customers' lives beyond their product...

Posted 1 day ago | Like
Louise Marsland
#TRENDING: Best new products this year

Catterbox
Catterbox
[Louise Marsland] I think I've discovered my Best New Product of the Year for 2016 already: a cat collar that makes your cat 'talk' back...

Posted 1 day ago | Like
Heidi Myers
Seven habits of highly successful brands - Meltwater

Heidi Myers[Heidi Myers] Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments...

Posted 1 day ago | Like (1)
Leigh Andrews
#AfricaMonth: Exposing the secret life of a freelance travel journalist

A selection of images from Khan’s , © her blog, .
A selection of images from Khan’s [[http://www.southafrikhan.com/south-afrikhan-insta-travel-guides/ South AfriKhan Insta-Travel Guides]], © her blog, [[http://www.southafrikhan.com/ The South AfriKhan]].
[Leigh Andrews] Not your typical South African travel journalist story of local girl transplanted somewhere fancy, New Yorker Sarah Khan fell so in love with our landscape that she made the permanent transition a few years ago. She shares her love story with our land below and the key to her peripatetic work/life balance...

Posted 23 hours ago | Like
Brendan Seery
[Orchids & Onions] Investec gets an 'A' for helping to make a difference

Screengrab from the ad
Screengrab from the ad
[Brendan Seery] The marketing gurus tell us that, as consumers drown in a tsunami of commercial messaging, they are going to want to connect (and therefore possibly do business with) those brands which genuinely try to make a difference to a community, a city or a country...

Posted 21 hours ago | Like
Zubair Timol
Social media for entrepreneurs - top tips for establishing a solid, positive online presence - Meltwater

Zubair Timol[Zubair Timol] According to World Wide Worx and Fuseware's South African Social Media Landscape 2016 study, a quarter of all South Africans - 13 million people - now use Facebook...

Posted 5 days ago | Like (1)
Leigh Andrews
The independent publisher strikes back

The independent publisher strikes back[Leigh Andrews] The digital independent publisher, having endured most of the disruption of recent years, has emerged into the sunlight with its true worth being recognised and a champion in the form of the ACME network by its side...

Posted 1 day ago | Like
Rose Setshoge
How commercial is 90% local?

How commercial is 90% local?
©Sergei Popov via [[www.123rf.com 123RF]]
[Rose Setshoge] It is Thursday afternoon, the first day of playing 90% local music on 18 of SABC's radio stations. I'm driving home and listening to Metro FM...

Posted 5 days ago | Like
AIMEÉ SERRÃO
Five major social media benefits for your business

Five major social media benefits for your business[AIMEÉ SERRÃO] Entrepreneurs have come to rely on social media marketing practices as well as social media management tools in order to promote their products and services...

Posted 3 hours ago | Like
AIMEÉ SERRÃO
Social media - there are always two sides of the same coin

Social media - there are always two sides of the same coin[AIMEÉ SERRÃO] We have all witnessed those annoyingly cute couples on Facebook. They are the ones constantly pouring their hearts out to each other via status updates and wall posts...

Posted 5 days ago | Like
Lesley Svenson
Lesley Svenson
[Biz Takeouts Radio Show & Podcasts] This week we hosted Korak Kuhnert, chief technical officer of Magnetic. Magnetic is an all-in-one, integrated account management, business development, CRM, time tracking, traffic and resource management, finance and HR solution for creative, advertising and digital agencies.
Posted 5 days ago | Like
Mike Sharman
Tweets encourage double amputee teen to walk again

Tweets encourage double amputee teen to walk again[Mike Sharman] From no legs to running a mile of The Ultimate Human Race...

Posted 6 days ago | Like