Anton Harber
Find bright new ways to connect to readers

Find bright new ways to connect to readers[Anton Harber] News reporting followed a tight style and format for decades, largely driven by technology and deadlines. We call it the inverted pyramid: the most important information should be at the top of a report and the material that can most easily be cut out sits at the bottom...

Posted 17 hours ago | Like
Leigh Andrews
[Loeries 2015] Reaping the Creative Future Scholarship rewards with Banzi Kasana

[Loeries 2015] Reaping the Creative Future Scholarship rewards with Banzi Kasana[Leigh Andrews] Banzi Kasana is the 2014 recipient of the Loeries Creative Future Scholarship. We found out just how important it is for teachers to share scholarship information with their students... (video)

Posted 11 hours ago | Like
Leigh Andrews
[CEM Africa Summit]: Keeping your customers connected

[CEM Africa Summit]: Keeping your customers connected[Leigh Andrews] CEM Africa Summit attendees ate popcorn during a presentation by Elouise Kelly, head of marketing at SABC, following afternoon tea on the second day. The popcorn was fitting as she spoke of all things advertising and entertainment-centric...

Posted 19 hours ago | Like
Will Green
How to survive 'how to' articles - Apurimac

[Will Green] With the meteoric rise of easy-to-use, self-publishing tools such as Wordpress, Tumblr, Medium, and this platform, more people have more to say about more topics than ever before...

Posted 1 day ago | Like (1)
Mercedes Westbrook
Where should I place my advertisement for media efficiency?

Where should I place my advertisement for media efficiency?[Mercedes Westbrook] Imagine you are in a private train thundering along a super monorail twisting its way around the globe. Would you stay seated in your chair in the same carriage, looking out the same window for the entire journey? Or would you look out at the changing landscape from every imaginable perspective? The train is your brand travelling in a digital world...

Posted 11 hours ago | Like
Leigh Andrews
[Behind the Selfie] with... Alistair Mokoena

[Behind the Selfie] with... Alistair Mokoena[Leigh Andrews] This week, we find out what's really going on behind the selfie with Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg...

Posted 2 days ago | Like
Leigh Andrews
Saluting Vizeum's single-minded media innovation focus

Saluting Vizeum's single-minded media innovation focus[Leigh Andrews] RECMA recently named Vizeum the world's fastest growing media network in its Overall Activity Billings 2014 report, with Vizeum South Africa ranking fourth locally. Here's how they got this right, in a time of matchy-matchy results...

Posted 1 day ago | Like
Boris Dzhingarov
Bartering as a way to increase your business

Bartering as a way to increase your business[Boris Dzhingarov] Smart business managers always think about bartering and it is a shame to notice that many still do not understand why this is something that has to be considered...

Posted 3 days ago | Like
Roxana Bouwer
Defining your audience is vital for effective marketing

Defining your audience is vital for effective marketing[Roxana Bouwer] Communication of any kind is a dynamic process. Even the most solid marketing strategy cannot do its work if the receiver doesn't understand or appreciate your messaging...

Posted 2 days ago | Like (1)
Stuart Thomas
Cape Town restaurant shows the world how to deal with racist online reviews

Cape Town restaurant shows the world how to deal with racist online reviews[Stuart Thomas] Online reviews can be a tricky business, especially in the restaurant trade. Things can get very messy, very quickly...

Posted 3 days ago | Like (2)
Leigh Andrews
[CEM Africa Summit] CGC: The new consumer economy

[CEM Africa Summit] CGC: The new consumer economy[Leigh Andrews] Today, effective marketing is all about making use of user- or consumer-generated content. Here's how to trust consumers to be your brand advocates...

Posted 1 day ago | Like
Leigh Andrews
[CEM Africa Summit] Social customer engagement as a social business enabler

[CEM Africa Summit] Social customer engagement as a social business enabler[Leigh Andrews] If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...

Posted 2 days ago | Like
Ronel Gerber
Maintaining focus amidst social media clutter

Maintaining focus amidst social media clutter[Ronel Gerber] Social media usage amongst millennials is a given, if you don't embrace it you fall behind - fast! It is also becoming a very necessary marketing option for South African business to engage their market and build their brand in the digital space...

Posted 1 day ago | Like
Erik du Plessis and Neil Higgs
The rural problem

The rural problem[Erik du Plessis and Neil Higgs] At 1.2 million square kilometres, SA is nearly as big as all of Western Europe. Texas is the largest state in the USA (excluding Alaska, which does not count)...

Posted 2 days ago | Like (1)
Dries Badenhorst
Learn how to positively influence your digital brand reputation - Meltwater

Learn how to positively influence your digital brand reputation - Meltwater[Dries Badenhorst] The digital universe is expanding and evolving. To keep up, attend a special webinar next week to find out how to take advantage of the 'Attention Economy'...

Posted 3 days ago | Like
James White
Why now is the time to make that new product

Why now is the time to make that new product[James White] If you're contemplating a move into e-commerce, then you should know that it's a great time to get into the market...

Posted 2 days ago | Like