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Joseph Neusu
Emotional branding - The love affair between consumers and brands

[Joseph Neusu] I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

Posted 1 day ago | Like
Louise Marsland
What is your brand's social identity?

[Louise Marsland] Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

Posted 1 day ago | Like
Henrie Geyser: motoring editor
Road tripper's guide to farm stalls

Road tripper's guide to farm stalls[Henrie Geyser: motoring editor] There are hundreds of farm stalls all over the country, some loved and easy to find and other gems lesser known. Well, here's a guide to help you find them.

Posted 2 days ago | Like
Hilton Rose
Why your brand shouldn't act like an Arctic ground squirrel

[Hilton Rose] How do you maintain a presence? How does a brand stay awake and active all year round?

Posted 2 days ago | Like
Ian Henderson
Bilingual universities the only way to promote diversity

[Ian Henderson] The language debate rages on in tertiary education. The latest from the desk of the Minister of Higher Education and Training, Blade Nzimande, is the pronouncement that South Africa no longer has (or should have) Afrikaans, Zulu or Tswana universities - only South African ones.

Posted 2 days ago | Like
Desiree Gullan
Facebook and the game of trolls - Gullan&Gullan

[Desiree Gullan] For many brands, Facebook has become about acquiring fans, maintaining high engagement rates and, of course, doing one up on competitors to secure bragging rights...

Posted 2 days ago | Like (2)
Catherine Milward-Bridges
How to use social media to get your next event noticed

[Catherine Milward-Bridges] Why not use social media to take some of the schlep out of pulling off an event? Use its "social" element to leverage relationships to ask for support, no matter how small your next event...

Posted 2 days ago | Like
Danette Breitenbach
Eugene... the new face of banking radio?

[Danette Breitenbach] Radio has long been the battlefield for banking. Over the past couple of years the banking sector, because of some guy called Steve, became even more competitive.

Posted 2 days ago | Like
Danette Breitenbach
Join the radio 20% Club

[Danette Breitenbach] This year's Radio Advertising Bureau's (RAB SA) RadioWorks Conference, which took place in Cape Town and Johannesburg, focused on how radio delivers Return On Investment (ROI).

Posted 2 days ago | Like
Jack Peterson
Local SEO: How to boost your social listening

[Jack Peterson] If you are a local business, it's literally an orchestra that you'd have to play out to sustain your web presence...

Posted 3 days ago | Like (1)
Anton Harber
Absurdity rules the day in justice as in headlines

[Anton Harber] Craig Williamson, who sent the bomb that killed activist Ruth First in Maputo in 1982, walks free... Pallo Jordan, who lied about having a doctorate, has withdrawn from public life...

Posted 2 days ago | Like (1)
Pete Case
Between the lines of traditional and digital channels - Gloo

Between the lines of traditional and digital channels - Gloo[Pete Case] Every marketer knows that digital channels need to be a critical part of the marketing mix. Something that is less commonly understood however, is how to weave digital technologies and traditional channels into integrated experiences...

Posted 3 days ago | Like (1)
Amanda James
Why responsive websites are a must have

[Amanda James] Websites are marketing tools and about enhancing user experience when users interact with your content - regardless of where or how they are viewing it.

Posted 2 days ago | Like (1)
Louise Marsland
[NewsMaker:] Josephine Buys

[NewsMaker:] Josephine Buys[Louise Marsland] An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

Posted 3 days ago | Like
Chris Anderson
Big Data: Big Business or Big Brother?

[Chris Anderson] There is a crazy amount of information floating around the world today, thanks to the marvel of ubiquitous data-driven technology, but it brings concerns around privacy with it.

Posted 3 days ago | Like
Johanna McDowell
Poorly drafted contracts break the bonds of client agency relationships

[Johanna McDowell] Service Level Agreements between agencies and clients need to be tight... and they are complex and cannot be completed overnight.

Posted 4 days ago | Like
Estiaan Robbetze
The shift towards digital video ads

The shift towards digital video ads[Estiaan Robbetze] The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. With the ability to target and track ads at a low price point with online video ads...

Posted 4 days ago | Like
Andrea Mitchell
DigiChat with Andrea: Social media ROI

[Andrea Mitchell] Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies...

Posted 5 days ago | Like (2)