[Hilton Rose] Measuring the worth of a brand is more difficult than, let's say, the worth of your intellectual capital. So how do you do it? How much is your brand worth?
[Danette Breitenbach] We've recently seen the official launch of OpenView HD, the country's first HD satellite television platform that carries no subscription fees.
[Louise Marsland] Do you remember life before the internet? More importantly, have you imagined how we will be further integrated with the World Wide Web in another decade?
[Charles Foster] Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.
[Ed Herbst] Part 1 of this article covers the lead up to our current electricity crisis. Part 2 deals with the media coverage - or not, in the case of State media - of the crisis.
[Anton Harber] My university and I were lambasted by a colleague for stooping so low as to engage in the Oscar Pistorius trial media frenzy...
[Michael Wood] Building brands is no easy matter. Brand marketing has never been more challenging, complex and competitive as it is today. This is the first in a series of three blogs that outlines the common pitfalls brands make and provides insights on how to go from good to great brand building.
[Mfundo Ntsibande] What would life be without social media platforms? It would feel like the dark ages. Social media is part of our everyday life, nothing can function without it.
[Nick Durrant] The Mobile World Congress is described as one of the biggest global events in the smartphone and tablet calendar. Bluegrass Digital highlights the top 10 trends that has emerged from the congress.
[Donna Rachelson] What truly makes successful networkers great at connecting with people is not that they have studied the principles of networking so much as that people just like engaging with them. Yes - that's the number one characteristic of brilliant networkers: they are likeable.
[Erik de Jager] If you don't know what content means, don't bother looking it up in a dictionary, you may not find the answer you seek.
[Hannah Connor] As access to the internet has grown, consumers have increasingly incorporated the internet and technology into their purchasing journey, fundamentally changing the way they make purchasing decisions. (video)
[Pete Case] South Africa's retailers will be under more pressure than ever this year to differentiate themselves in a cluttered and competitive environment. And this in a market where consumers are also under huge budget constraints.
[James Hurford] Paragraphs remain one for the most important parts of writing. They serve as containers for ideas and help break up large chunks of text...
[Terry Levin] Are trend gurus drowning in an ocean of their own opinion?
[Danette Breitenbach] Adam Morgan, founder of eatbigfish and the Challenger Project, popularised the phrase 'Challenger Brand'...
[Mark Porter] Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.
[Travis Bussiahn] When you buy advertising from an online vendor like the Big 'G' you get two main options: You can place advertising on their Search Network or you can place advertising on their Display Network.
[Diane Charton] The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they are to thrive in this always-evolving environment.
[Lisa Basson] As the term goes, 'you cannot manage what you cannot measure', it is important for management to have a grasp on what and how they are measuring their marketing activities.
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