Thabiso Moloi
A new type of consumer is slowly emerging

A new type of consumer is slowly emerging
© Jan Vašek via [[www.pixabay.com Pixabay]]
[Thabiso Moloi] I recently read an interesting article on PR Weekly titled "the new influencers" which comprises of a new crop of individuals often referred to as Generation Z (commonly abbreviated to Gen Z)...

Posted 1 month ago | Like
Thabiso Moloi
The best kept marketing secret most brands and marketers aren't aware of

The best kept marketing secret most brands and marketers aren't aware of
©fabio formaggio via [[www.123rf.com 123RF]]
[Thabiso Moloi] Many brands today have realised the importance of having social media presence and using that to engage and market to their customers...

Posted 1 month ago | Like
Thabiso Moloi
Influencer marketing to play a big role in the future of brands

Influencer marketing to play a big role in the future of brands[Thabiso Moloi] A number of articles have been written before highlighting the importance of influencer marketing and why more brands and marketers should care and start taking notice...

Posted 16 days ago | Like
Lesley Svenson
Lesley Svenson
[Biz Takeouts Radio Show & Podcasts] This week we take a closer look at Customer Experience Management and the annual CEM Africa Summit taking place on 17 and 18 August in Cape Town.
Posted 2 days ago | Like
Lesley Svenson
Lesley Svenson
[Biz Takeouts Radio Show & Podcasts] This week we take a closer look at Customer Experience Management and the annual CEM Africa Summit taking place on 17 and 18 August in Cape Town.
Posted 2 days ago | Like
Beverley Klein
Truly understanding your customers with Google Analytics 360

Truly understanding your customers with Google Analytics 360[Beverley Klein] In this technological era, data analytics and measurement are crucial. It allows a company to know exactly where their consumers are going, what they're clicking on and their overall customer experience...

Posted 1 day ago | Like
Peter Carruthers
How soon will conference venues follow travel agencies?

How soon will conference venues follow travel agencies?
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[Peter Carruthers] I earn my living from talking to people. Between 1995 and 2007 I booked 500 small events at hotels and conference venues in SA, each three hours long with 50 seats...

Posted 3 days ago | Like
Chris Moerdyk
Boards of directors need to stop being in denial about social media - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] PR people and other corporate marketers need to work harder on getting their boards of directors to stop being in denial about social media and the digital world...

Posted 3 days ago | Like (1)
Sheila McGillivray
The art of digital design

The art of digital design[Sheila McGillivray] We hear a lot about storytelling with regards to digital, but we've found that it's great design that first engages people on our digital platforms...

Posted 3 days ago | Like
Greg Nicolson
LGE: DA digs in on Joburg advertising 'abuse'

Johannesburg Mayor Parks Tau and DA mayoral candidate Herman Mashaba at The Gathering 2016. © Greg Nicolson –
Johannesburg Mayor Parks Tau and DA mayoral candidate Herman Mashaba at The Gathering 2016. © Greg Nicolson – [[http://www.dailymaverick.co.za/article/2016-07-26-lge-2016-da-digs-in-on-joburg-advertising-abuse/#.V5hn1bh97IV Daily Maverick]]
[Greg Nicolson] In Johannesburg, it's the year of Mayor Parks Tau: His face is all over the city. The DA claims the ANC is using city resources for an election scam, while the city and the ANC say it's part of normal government business...

Posted 3 days ago | Like
Ruth Cooper
Ruth Cooper
[The Brave Ideas Podcast] Beth Strauss, strategist at BaseTwo, chats to us about the discipline of behavioural economics and how it can be applied in marketing. We discuss the role of social proof in human decision making, as well as how abundant choice has made harnessing these behavioural drivers so imperative to marketers. We discuss case studies around how organisations leverage behavioural cues in order to drive action and explore how technological trends and data are empowering brands to better understand the ways in which they can engage consumers. We explore how BaseTwo have applied certain principles of behavioural economics in the work they have done for their clients. Super informative discussion with a very clued up guest!
Posted 3 days ago | Like
mike broom
How helpful are polls?

How helpful are polls?
© Aleksandar Radovanovic – [[www.123rf.com 123RF.com]]
[mike broom] With the municipal elections next week, there has been a great deal in the news about different forecasts and polls that have been running. It may be useful to reflect on whether polls provide more than dinner party conversation and fuel for expert commentary...

Posted 3 days ago | Like
Boris Dzhingarov
How to break the rules of personal branding and look good doing it - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] If you only follow the best practices, you'll end up violating one of the most important rules in the world of marketing, the importance of differentiating yourself. After all, these are the same best practices that everyone else is following, right?

Posted 4 days ago | Like
Pieter Scholtz
Failed businesses: a path to entrepreneurial success

Failed businesses: a path to entrepreneurial success
©rido via [[www.123RF.com 123RF]]
[Pieter Scholtz] Sometimes knowing when to start again is the best thing you can do as a budding entrepreneur. ActionCOACH's Pieter Scholtz discusses using a failed business idea as a platform for success...

Posted 4 days ago | Like
Terry Murphy
#MandelaMonth: Why we love billboards that save the world

Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image ©  from Honolulu, Hawaii - ,
Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image © Bob Bobster from Honolulu, Hawaii - Amber Alert, CC BY 2.0
[Terry Murphy] For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse; a campaign that has just rolled out once again in 2016...

Posted 4 days ago | Like
Pasqua Heard
Visualising The KeeganB Show

Visualising The KeeganB Show[Pasqua Heard] Keegan Basil, a 24-year-old radio presenter of The KeeganB Show on Hashtag Radio, recently started his own YouTube channel with the same title...

Posted 5 days ago | Like (1)
Beverley Klein
[Newsmaker] Jonathan Everest from Outdoor Network

[Newsmaker] Jonathan Everest from Outdoor Network[Beverley Klein] Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering...

Posted 5 days ago | Like (1)
Bandile Ndzishe
Marketers, set up your ad agency KPIs to exceed yours!

Marketers, set up your ad agency KPIs to exceed yours![Bandile Ndzishe] Marketing directors and chief marketing officers are relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace...

Posted 3 days ago | Like
Danette Breitenbach
What matters is journalism, wild ideas and crazy people

What matters is journalism, wild ideas and crazy people
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[Danette Breitenbach] Good journalism is good business, and it is also an essential profession for the political and democratic health of any nation...

Posted 5 days ago | Like
Chris Brewer
How long should a TV commercial be?

How long should a TV commercial be?
© Antonio Balaguer Soler – [[www.123rf.com 123RF.com]]
[Chris Brewer] It still amazes me that so many TV (and radio) commercials are 30 seconds long...

Posted 5 days ago | Like (2)