Leigh Andrews
Defying tradition: Defy appoints Liquorice as digital and social agency

Defying tradition: Defy appoints Liquorice as digital and social agency[Leigh Andrews] Digital agency Liquorice, a DigitasLBi company, has been appointed as Defy Appliances' digital and social media agency of record...

Posted 3 hours ago | Like
Joseph Neusu
In-the-moment-marketing: The lucrative hunting grounds for hoteliers

(c) maksym yemelyanov -
(c) maksym yemelyanov - [[www.123rf.com 123RF.com]]
[Joseph Neusu] Let's face it. Traditional marketing methods are increasingly becoming obsolete at the speed of the internet revolution. On the other hand, smart technologies are creating immense opportunities that hotel brands can leverage for more cost-efficient guest acquisition...

Posted 7 hours ago | Like
Gwen Watkins
Grasping readers in tune with your vision - Freelancers Writing Services

Gwen Watkins[Gwen Watkins] Readers resonate better with language that attracts their attention and makes an impact...

Posted 1 day ago | Like
Ken van Ginkel
[Advertising] The brief came from design studio 9Point: create a commercial for retail giant Massmart to say thank you to their staff for all the hard work they do.
Posted 1 day ago | Like
Shelley Finch
What the Zuck? How to adjust your digital marketing strategy after Facebook's announcement

(c) Vadim Ginzburg -
(c) Vadim Ginzburg - [[www.123rf.com 123RF.com]]
[Shelley Finch] The shockwaves of Mark Zuckerberg's recent announcement regarding the impending change to Facebook's algorithm reverberated across the world...

Posted 2 days ago | Like
Riaan Sunny
Get better return from your advertising spend - Independent Media

Riaan Sunny[Riaan Sunny] Independent Online provides a brand safe environment for advertisers and agencies...

Posted 6 hours ago | Like
Matthew Westaway
How corporate SA can transition towards customer centricity and embrace the global paradigm

(c) Denis Ismagilov -
(c) Denis Ismagilov - [[www.123rf.com 123RF.com]]
[Matthew Westaway] If your company is not thinking about embracing the global paradigm towards customer centricity, you should spend your remaining profits building a time machine to review the moments that lead to your demise...

Posted 2 days ago | Like
Ruth Cooper
Ruth Cooper
[Biz Takeouts Radio Show & Podcasts] Hein Kaiser from Mix 93.8 FM, chats to Stephen Sandmann, Digital Marketing (Search Marketing) Consultant at Sandmann Digital, on his latest Marketing & Media show.
Posted 2 days ago | Like
Danette Breitenbach
Take a shot and keep up, or die

Nic Simmonds
Nic Simmonds
[Danette Breitenbach] Its goal to become the best advertising and communications agency in Africa in the next five years may sound crazy, but considering the last five years, Nic Simmonds, Clockwork Media's executive director, believes they have a shot...

Posted 2 days ago | Like
Brendan Seery
#OrchidsandOnions: Lesbians at the dinner table? Who cares? We're more worried about our taxpayer cash being squandered

Screengrab from the ad.
Screengrab from the ad.
[Brendan Seery] I just wonder if South Africans are not more liberal and "let and let live" than a lot of people - and advertising agencies - give them credit for...

Posted 2 days ago | Like
Josephine Buys
#BizTrends2018: The Platform Economy

#BizTrends2018: The Platform Economy[Josephine Buys] The Fourth Industrial Revolution (4IR) is ushering in technologies that can enable us, the South African digital industry, to change the course of history...

Posted 11 days ago | Like
Boris Dzhingarov
Understanding the role of colour in branding - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups...

Posted 3 days ago | Like
Leigh Andrews
Helping agencies understand 2018's marketing challenges

IAS business director Nikkie Munsie.
IAS business director Nikkie Munsie.
[Leigh Andrews] Next Tuesday afternoon, the IAS kicks off the year with a masterclass set to share insights into what marketers are looking for in 2018. Nikki Munsie, business director at the IAS, lets us in on what to expect...

Posted 3 days ago | Like
Rob Heyns
10 lessons from a successful crowdfunding campaign

10 lessons from a successful crowdfunding campaign[Rob Heyns] After about 45 days of extreme effort, intense co-ordinating, crazy ideas and good luck, we managed to complete the most successful rewards-based crowdfunding campaign in South Africa to date with Sugarbird Gin...

Posted 3 days ago | Like
Christopher Smith
Facebook announces major changes to 'pages' organic reach - CharlesSmithAssociates/Sha-Izwe Communications

Christopher Smith[Christopher Smith] Facebook will make the biggest change to the Facebook 'pages' the social platform has seen to date. Organic reach is set to decline to almost zero, making advertising for businesses essential...

Posted 4 days ago | Like
Nandi Zambodla
#BizTrends2018: Millennials are not a homogenous group

Nandi Zambodla, strategist at FCB Cape Town.
Nandi Zambodla, strategist at FCB Cape Town.
[Nandi Zambodla] The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

Posted 7 days ago | Like
Chris Moerdyk
Finding proof that print advertising is powerful - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] Print isn't dead. It's not even sick. And I aim to prove it this year...

Posted 7 days ago | Like (2)
Colin Cullis
#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Colin Cullis, product owner for Primedia Broadcasting's talk stations, 702 and CapeTalk.
Colin Cullis, product owner for Primedia Broadcasting's talk stations, 702 and CapeTalk.
[Colin Cullis] Here are three predictions for what will become more significant for radio broadcasters in 2018: Podcasts, streams and subscriptions...

Posted 3 days ago | Like
Bronwyn Williams
The dirty side of content marketing

The dirty side of content marketing[Bronwyn Williams] The logic of context marketing is simple: To get more conversions you need more leads. To get more leads, you need more traffic, that is web clicks. And, to get clicks, you need content. Lots of it...

Posted 7 days ago | Like (1)
Colin Cullis
#BizTrends2017: Three things will drive broadcast innovation

#BizTrends2017: Three things will drive broadcast innovation[Colin Cullis] Broadcasters that embrace these three key opportunities have a great future, says Colin Cullis of Business Unusual on The Money Show...

Posted 1 year ago | Like