Louise Marsland
[TrendTalk] Illuminating dark social

[TrendTalk] Illuminating dark social[Louise Marsland] In this online 'sharing economy', the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily...

Posted 11 hours ago | Like (1)
James Hurford
Persuasive power - ethos, pathos and logos

[James Hurford] 2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since...

Posted 15 hours ago | Like (1)
Leigh Andrews
Fly advertising above consumers' heads for max retention

Fly advertising above consumers' heads for max retention[Leigh Andrews] Would you rather spend R15,000 on a thirty-second radio spot on a single station during prime time, or cover an entire city for two hours from the sky? That's what aerial advertising's all about...

Posted 6 hours ago | Like (1)
Ian Henderson
Localising like a pro

[Ian Henderson] You're thinking of setting up shop in a foreign country. At this point, the question needs to be asked - have you thought about adapting your products and marketing for local consumption (aka localisation)?...

Posted 4 days ago | Like
Richard Mullins
Context is king in the next wave of digital marketing

Context is king in the next wave of digital marketing[Richard Mullins] I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers...

Posted 3 days ago | Like
Brandon Faber
Waking the dead: Increased sales from "beyond the grave"

Waking the dead: Increased sales from "beyond the grave"[Brandon Faber] This article is about turning marketing into sales. It's about mining the database you already have, about what your business can (and should) be doing to better nurture marketing leads into prospects...

Posted 3 days ago | Like
Leigh Andrews
Marketers get more from IAS-IMM partnership

Marketers get more from IAS-IMM partnership[Leigh Andrews] IAS MD Johanna McDowell tells us more about the strategic partnership between the Independent Agency Search and Selection Company (IAS) and the IMM Graduate School of Marketing (IMM)...

Posted 3 days ago | Like
Leigh Andrews
What the consumer credit stats really say about consumer spending

What the consumer credit stats really say about consumer spending[Leigh Andrews] Rather than let the true findings of TransUnion's Consumer Credit index (CCi) fly over your head, we delved into the details...

Posted 4 days ago | Like
Leigh Andrews
Have we left the media freedom debate too late?

Have we left the media freedom debate too late?[Leigh Andrews] If you thought the murder of French media workers had little impact on the South African media landscape, Right2Know suggests you think again - prepare to take action with your pens and laptops...

Posted 4 days ago | Like
Louise Marsland
[NewsMaker] Julia Rutherford

[NewsMaker] Julia Rutherford[Louise Marsland] Rogue agency's executive creative director, Julia Rutherford, joined in late 2014. She believes advertising is the perfect home for our "dysfunctional" children who have to make sense of this hyper-world we now live in...

Posted 4 days ago | Like
Andrea Mitchell
DigiChat with Andrea: Content Marketing

[Andrea Mitchell] Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...

Posted 5 days ago | Like (2)
Leigh Andrews
How the IAB is reimagining the future of digital

How the IAB is reimagining the future of digital[Leigh Andrews] 2014 was IAB SA's inaugural year. But that doesn't mean it got off to a slow start - quite the opposite, in fact, with 2015 set to skyrocket...

Posted 6 days ago | Like
Brett Horn
Five ways pitching out creative briefs will kill your brand

[Brett Horn] Over the past few years, we have witnessed an ever-growing trend, in which large FMCG brands attempt to generate savings through aggressive procurement policies...

Posted 6 days ago | Like (1)
Marie Yossava
Too much information - how does a business reach its defined audience(s)? - Grapevine Communications

[Marie Yossava] In the knowledge economy, information is our most valuable commodity but the constant overload is resulting in negative implications...

Posted 6 days ago | Like
Gordon Barker
Winning the SEO logic

[Gordon Barker] I have a story to do with search engine optimisation and have been doing it since 1997, which is before Google even existed...

Posted 7 days ago | Like
Walter Pike
'Zelda: Don't tug on Superman's cape', and other social media lessons

'Zelda: Don't tug on Superman's cape', and other social media lessons[Walter Pike] Zelda la Grange must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...

Posted 6 days ago | Like (4)
Brendan Seery
[Orchids & Onions] 'Techies' should be user-friendly

[Orchids & Onions] 'Techies' should be user-friendly[Brendan Seery] The reality of the great technological society in which we live is that new projects are often a case of the one-eyed man leading the blind...

Posted 6 days ago | Like
Kelly Thompson
How to avoid having your great ad campaign frozen by the ASA

[Kelly Thompson] The Advertising Standards Authority's final ruling of 2014 showed us once again how easily a carefully crafted and catchy advertisement can be kyboshed if one fails to pay attention to the provisions of the ASA Code...

Posted 7 days ago | Like