Candice Goodman
It is all in the tactics, effective mobile marketing in Africa - Mobile Marketing Association

[Candice Goodman] The success of mobile marketing in emerging markets is reliant on a deep understanding of the African consumer; successful engagement is reliant on relevant tactics...

Posted 4 hours ago | Like (1)
Sibongile Lehloo
The B2B buying power shift

The B2B buying power shift[Sibongile Lehloo] Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered...

Posted 2 hours ago | Like
Leigh Andrews
The mobile app strategy basics

The mobile app strategy basics[Leigh Andrews] Make sure your mobile app strategy is more business-centered than merely tech-only or miss out, says OutSystems director Craig Terblanche...

Posted 2 hours ago | Like
Gordon Barker
Marketing executives think SEO is something you do in the toilet!

Marketing executives think SEO is something you do in the toilet![Gordon Barker] Marketing executives comments on search engine optimisation: "SEO is like something you do in the toilet, we know it's important but spare us the details"...

Posted 6 hours ago | Like
Danette Breitenbach
Can you feel it?

Can you feel it?[Danette Breitenbach] I woke up this morning humming a familiar tune. The Jackson 5's "Can you feel it". As I tapped my feet and hummed my way through my morning routine I wondered where I had found this tune - then I remembered...

Posted 8 hours ago | Like
Roxana Bouwer
How to cover your content marketing bases (Part 1)

How to cover your content marketing bases (Part 1)[Roxana Bouwer] No one has the time or resources for the 'spray and pray' approach. Content that is aimlessly shipped into the world is almost guaranteed to be lost in the clutter and noise of online information...

Posted 1 day ago | Like (1)
Leigh Andrews
Business of Design Autumn 2015: What you missed

Business of Design Autumn 2015: What you missed[Leigh Andrews] A speaker who took the time to Google each conference attendee's website, an Instagram-friendly plate and the importance of learning to unlearn are some of my Business of Design highlights...

Posted 1 day ago | Like
Chris Brewer
How to choose an advertising agency

How to choose an advertising agency[Chris Brewer] Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business...

Posted 1 day ago | Like (4)
Andy Reid
10 business lessons for brand success

[Andy Reid] When I first brought Vespas to South Africa, turning that admiration into sales proved to be a challenging journey. Only by completely transforming my business strategy, was I able to turn admirers to loyal riders...

Posted 7 days ago | Like
Bonnie Ramaila
Political parties are big brands

[Bonnie Ramaila] The other day I had a rude awakening around brands and corporate identity. I wore a red beret, no, it did not have Economic Freedom Fighters (EFF) or African National Congress (ANC) logo on it - it was just plain...

Posted 4 days ago | Like
Andre Steenekamp
Smartphones are converging on all LSMs

Smartphones are converging on all LSMs[Andre Steenekamp] Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise...

Posted 1 day ago | Like (2)
Lynette Hundermark
An enterprise driven omni-channel strategy must empower the mobile workforce

An enterprise driven omni-channel strategy must empower the mobile workforce[Lynette Hundermark] South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...

Posted 2 days ago | Like (1)
bob mabena
The "new" listener - Kaya FM 95.9

The "new" listener - Kaya FM 95.9[bob mabena] His name is Karabo Tabane and at face value he is a radio presenter's favourite listener. There are quite a few of them and they are unique and easy to identify too...

Posted 4 days ago | Like (1)
Jacques van den Bergh
Cricketers dominate Twitter in SA

Cricketers dominate Twitter in SA[Jacques van den Bergh] After Barack Obama's record breaking Twitter following I decided to check who rules the Twitter roost in South Africa. To my surprise, the top 30 largest accounts in SA are dominated by cricketers...

Posted 4 days ago | Like
Lia Smit
SMG reports back on the Festival of Media

SMG reports back on the Festival of Media[Lia Smit] I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective...

Posted 4 days ago | Like (1)
Leigh Andrews
[Loeries 2015] Agency expectations with... Hellocomputer

[Loeries 2015] Agency expectations with... Hellocomputer[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Hellocomputer's Executive Creative Director, Simon Spreckley, expects...

Posted 4 days ago | Like
Marthinus Van Loggerenberg
The truth behind 'the human truth' when extending brand identity

The truth behind 'the human truth' when extending brand identity[Marthinus Van Loggerenberg] "We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential"...

Posted 4 days ago | Like (1)
Mogorosi Mashilo
I'm not a communication strategist - I am a consumer advocate

I'm not a communication strategist - I am a consumer advocate[Mogorosi Mashilo] We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist...

Posted 5 days ago | Like