Leigh Andrews
[Behind the Selfie] with... Belinda Mountain

[Behind the Selfie] with... Belinda Mountain[Leigh Andrews] This week, we find out what's really going on behind the selfie with Belinda Mountain, Co-Owner/Director at Black Mountain...

Posted 1 hour ago | Like
Talifhani Munzhedzi
When content becomes the new billboard

When content becomes the new billboard[Talifhani Munzhedzi] Content become a new billboard when audience and listeners trust and rely on a certain presenter or show to deliver on what matters to them...

Posted 2 hours ago | Like
Brendan Seery
[Orchids & Onions] Courage and humour rev the engine for consumers

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© Dingming Zhang – [[www.123rf.com 123RF.com]]
[Brendan Seery] One of the trickiest things for a brand to do is to change its offering radically and then market it. Ask Coca-Cola about the New Coke fiasco in the 1980s...

Posted 1 day ago | Like
Rebone Masemola
Activism in the age of social media

Activism in the age of social media[Rebone Masemola] Social media activism has its perks, but a displaced mother of three from Zimbabwe is neither going to eat blogs nor the ranting scribbles trending all over our newsfeeds...

Posted 1 day ago | Like (1)
Jonathan Hall
Mobile and tech - What should be on the marketer's radar

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© everythingpossible – [[www.123rf.com 123RF.com]]
[Jonathan Hall] Jonathan Hall, President Consulting: North America, at Added Value, highlights the latest in everything from artificial intelligence to wearables, from big data to storytelling, and what brand owners can learn from the worlds of mobile and tech.

Posted 2 days ago | Like
Helen McIntee
Stop marketing your brand!

Stop marketing your brand![Helen McIntee] The concept of content marketing is not original, but when you put the word "online" in front of it, it becomes a whole new animal...

Posted 1 day ago | Like (2)
Leigh Andrews
[Creative Business Exchange] Branding, beyond the logo

[Creative Business Exchange] Branding, beyond the logo[Leigh Andrews] Building a successful creative brand is about more than just designing a good logo, creative brand visionary Nadia van der Mescht explained at the Creative Business Exchange...

Posted 1 day ago | Like
Marcus Brewster
How to spell G-O-L-D in public relations

[Marcus Brewster] Receiving a gold PRISM Award made me analyse what alchemical ingredients go into a Gold campaign, and led me to the following spelling guide of how to make PR magic...

Posted 5 days ago | Like (1)
Johann Barnard
Advertise and get noticed online - Trudon

Advertise and get noticed online - Trudon[Johann Barnard] Digital marketing is a great way to grow your business. It's generally cheaper, more immediate, more targeted, and you can track and analyse your results more effectively...

Posted 2 days ago | Like (2)
Leigh Andrews
Kevin Fine on Jacaranda FM's Station of the Year win

Kevin Fine on Jacaranda FM's Station of the Year win[Leigh Andrews] Here's what the title 'station of the year' says of all the hard work behind the scenes in the day-to-day running of a station like Jacaranda FM...

Posted 2 days ago | Like
Chris Brewer
Getting into the advertising business

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© Shao-Chun Wang – [[www.123rf.com 123RF.com]]
[Chris Brewer] Advertising is not a nine to five job - at least, it's not if you want to be highly successful and reap the rich rewards that go with taking the boardroom hot seat...

Posted 2 days ago | Like (2)
Louise Marsland
[TrendTalk] Great ads in play

[TrendTalk] Great ads in play[Louise Marsland] This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas...

Posted 2 days ago | Like
Leigh Andrews
[Creative Business Exchange] How to build a strong brand

[Creative Business Exchange] How to build a strong brand[Leigh Andrews] Trevor King, marketing director of Caesarstone, shared his ideas and branding lessons at the Creative Business Exchange...

Posted 2 days ago | Like
Antoinette Pombo
Youth marketers, here's why traditional advertising doesn't cut it anymore...

[Antoinette Pombo] If you still believe that paying hundreds of thousands of rands for billboard advertising is getting the job done, do the following experiment...

Posted 5 days ago | Like (1)
Leigh Andrews
[Loeries 2015] Expectations with... Red & Yellow

[Loeries 2015] Expectations with... Red & Yellow[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August, we find out what Patrick Young, Red & Yellow's design lecturer, expects...

Posted 5 days ago | Like
Leigh Andrews
What keeps Publicis Machine's cogs meshing smoothly

My favourite work from the team: The Marmite blogger pack, which scooped numerous Loeries. Click here for more.
My favourite work from the team: The Marmite blogger pack, which scooped numerous Loeries. [[http://www.publicismachine.co.za/#marmite-blogger-pack Click here for more]].
[Leigh Andrews] Prepare for a year of industry game-changers, says Tom Fels, Group MD of Publicis Machine. Key among Fels' predicted changes: the end of the stand-alone digital agency...

Posted 6 days ago | Like
Lynette Hundermark
Top tips for women in tech

Top tips for women in tech[Lynette Hundermark] As a woman with more than 17 years of work experience in the challenging and constantly evolving tech industry, I have had my fair share of learning experiences over time...

Posted 6 days ago | Like (1)
Leigh Andrews
Going beyond clicktivism with the #Baltimoreriots?

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© Iqoncept – [[www.123rf.com 123RF.com]]
[Leigh Andrews] NEWSWATCH: Hashtags are nothing more than armchair activism, some say. Lately, more attention is given to how the media reports on big news items that become nothing more than hashtags in our minds...

Posted 7 days ago | Like
Leigh Andrews
[Behind the Selfie] with... Justin Zehmke

Reflections of my self(ie)
Reflections of my self(ie)
[Leigh Andrews] This week, we find out what's really going on behind the selfie with Justin Zehmke, Head of Publishing at Ole Media Group...

Posted 7 days ago | Like
Stuart Thomas
The twar that wasn't: how Zelda and Redi showed that Twitter can be sane

The twar that wasn't: how Zelda and Redi showed that Twitter can be sane[Stuart Thomas] On Saturday, the South African Twittersphere was set into a fresh rage spiral following comments from Nelson Mandela's former PA and confidant Zelda la Grange that president Jacob Zuma made white people feel unwelcome in the country...

Posted 3 months ago | Like