Thomas Sepheka
The power of consumer insights (combined with woke strategy and creative)

The power of consumer insights (combined with woke strategy and creative)
© [[[[http://www.bizcommunity.com/Article/224/12/160253.html The Guardian]]
[Thomas Sepheka] Never has it been so evident to acknowledge and value the power of consumer insights in 2017...

Posted 2 days ago | Like
Ken van Ginkel
[Advertising] Egg Films' Brent Harris directed For The Love Of Sport, Sky Sports' epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy.
Posted 2 days ago | Like
Bobby Amm
Non-transparent commercial production affects all stakeholders - CPA

Bobby Amm[Bobby Amm] The US Department of Justice launched an investigation into agency bid-rigging in 2016. But transparency in commercial production remains a local issue as well...

Posted 2 days ago | Like
Jessica Tennant
#NewCampaign: Local Land Rover campaign features in Figaro Digital magazine

#NewCampaign: Local Land Rover campaign features in Figaro Digital magazine[Jessica Tennant] Figaro Digital recently featured Exponential's Land Rover campaign in their case studies section...

Posted 2 days ago | Like
Danette Breitenbach
Sikuvile Awards 2017: Recognising the soldiers of the truth

All the winners of the Standard Bank Sikuvile Journalism Awards 2017.
All the winners of the Standard Bank Sikuvile Journalism Awards 2017.
[Danette Breitenbach] The Standard Bank Sikuvile Journalist of the Year 2017, City Press' Sipho Masondo, says he received death threats as well as bribes when he was working on the story that earned him the Award...

Posted 2 days ago | Like
Leigh Andrews
#LoeriesRankings2017 with... TBWA\Raad

The TBWA/Raad team with their 2017 Loeries flock.
The TBWA/Raad team with their 2017 Loeries flock.
[Leigh Andrews] Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We kick off with the ever-disruptive TBWA\Raad team, based in Dubai in the UAE...

Posted 2 days ago | Like
Boris Dzhingarov
What are the biggest challenges seen in B2B selling? - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] When you want to sell to a business you are faced with many different challenges than what is seen as consumer selling happens. You have a sales cycle that is naturally going to be longer and the speed of a buying process is slower...

Posted 4 days ago | Like
Jessica Tennant
#BODJHB: A disconnect between business and purpose

Trevyn McGowan, co-founder of Business of Design and the Guild Group.
Trevyn McGowan, co-founder of Business of Design and the Guild Group.
[Jessica Tennant] Trevyn McGowan, co-founder of Business of Design and the Guild Group, opened day one of Business of Design in Johannesburg this morning, reflecting on the past year, which has been an extraordinary year for them with new ventures and a massive amount of hiring in a short space of time...

Posted 3 days ago | Like
Juanita Pienaar
Dion Chang on doing business in a hyper-visual era

Trends-expert, Dion Chang from Flux Trends.
Trends-expert, Dion Chang from Flux Trends.
[Juanita Pienaar] BSH Home Appliances Group invited trends-expert, Dion Chang from Flux Trends to host an event where he shed light on the art of communicating and doing business in a hyper-visual era...

Posted 3 days ago | Like
Martin Lamberti
The modern marketing hangover - Rapid Sales Growth

The modern marketing hangover[Martin Lamberti] We consume leads like we do a good mead on a night out with our mates... Because it feels like the right thing to do, it's euphoric and nothing can go wrong! But it's just as easy to get carried away...

Posted 5 days ago | Like
Brendan Seery
#OrchidsandOnions: A road traffic ad, which is... fine. And a soap one, which needs a clean-up

#OrchidsandOnions: A road traffic ad, which is... fine. And a soap one, which needs a clean-up[Brendan Seery] I know this is going to sound like a self-indulgent “house ad” but I must say that, since I have been working here at The Citizen, I have come to respect the newspaper's independence and the fact that it really has not been “captured” by anyone politically...

Posted 5 days ago | Like
Leigh Andrews
#EntrepreneurMonth: Starting up the Girl Boss Hustle with Akro Capital

Image supplied.
Image supplied.
[Leigh Andrews] Janine Basel, CEO of Akro Capital, shares how the phenomenon of very few female entrepreneurs approaching them for funding led to the formation of their Girl Boss Hustle events...

Posted 3 days ago | Like (1)
Julia Breakey
#MeToo trends in SA as women share stories of sexual harassment

Image source: ©
Image source: © [[https://memeburn.com/2017/10/metoo-south-africa-sexual-harassment/ Memeburn]]
[Julia Breakey] Over the weekend, actress Alyssa Milano encouraged women to tweet the hashtag #MeToo if they had ever been sexually harassed, assaulted, or abused — and by Tuesday morning it was trending in the top spot in South Africa...

Posted 5 days ago | Like
Leigh Andrews
#BehindtheSelfie with... Lesley Waterkeyn

Waterkeyn says, “Be all you can be, be extraordinary.”
Waterkeyn says, “Be all you can be, be extraordinary.”
[Leigh Andrews] This #EntrepreneurMonth, we go behind the selfie with Lesley Waterkeyn, CEO of Colourworks, a fully integrated marketing agency and founder of Over the Rainbow, a social enterprise aimed at paying it forward through entrepreneurial empowerment...

Posted 4 days ago | Like
Jainita Khatri
Social media South Africa 2018, are we ready?

Image provided.
Image provided.
[Jainita Khatri] Jainita Khatri recently attended Arthur Goldstuck's presentation on the SA Social Media Landscape 2018 and writes about some of the points that stood out...

Posted 6 days ago | Like
Ken van Ginkel
[Advertising] Purchasing a car is certainly a reason to celebrate – but so, too, is paying off that car. Hollard gives this landmark occasion its due in a new ad campaign...
Posted 6 days ago | Like
Danette Breitenbach
ICO to increase audience value

Barbara Soltysinska, co-founder of indaHash.com.
Barbara Soltysinska, co-founder of indaHash.com.
[Danette Breitenbach] IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

Posted 6 days ago | Like
Senzo Xulu
Being the man in the supermarket

Being the man in the supermarket
© Jasminko Ibrakovic - [[www.123rf.com 123RF.com]]
[Senzo Xulu] Is it enough when consumers merely know about your product or its benefits?

Posted 6 days ago | Like
Leigh Andrews
#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Morris and Mtongana.
Morris and Mtongana.
[Leigh Andrews] Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of current the physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales...

Posted 6 days ago | Like (1)
Mike dos Santos
Semiotics and the shift to 'strategic design': A sign of the times

Semiotics and the shift to 'strategic design': A sign of the times
© rawpixel - [[www.123rf.com 123RF.com]]
[Mike dos Santos] In an increasingly interconnected and integrated world, the disciplines of strategic planning and brand design are simultaneously shifting and converging in ways that we, as an industry, have never seen before...

Posted 9 days ago | Like