mamahlatse marokane
Cause marketing for millennials

Cause marketing for millennials
© [[www.123rf.com 123RF.com]].
[mamahlatse marokane] As marketers, we have long championed cause marketing programs as an impactful way for brands and companies to get involved, but our programs can go further by evolving them from "nice-to-dos" to "must-dos." Fundamentally, we should strive to create long-term, purpose-driven programs that allow brands and companies to do well while doing good...

Posted 8 hours ago | Like
Jessica Tennant
#Newsmaker: David Uribe, TBWA's data director for Africa, Middle East

#Newsmaker: David Uribe, TBWA's data director for Africa, Middle East[Jessica Tennant] David Uribe, TBWA\Worldwide's regional data director for Africa and the Middle East, tells us that it took "lots of studying, trying, failing and repeating" to get to where he is today...

Posted 9 hours ago | Like
Leigh Andrews
#YouthMonth: Do's and don'ts to consider for lifelong learning

Belchonock © –
Belchonock © – [[www.123rf.com 123RF.com]]
[Leigh Andrews] "The most valuable asset you'll ever have is your mind and what you put into it." - Brian Tracy. Lifelong learning is just that - constantly investing in your mind and therefore, your life. This #YouthMonth, I share my take on the importance of lifelong learning and why it's critical to future success...

Posted 10 hours ago | Like
linda graham
Social media for financial services: all the good and none of the bad

Social media for financial services: all the good and none of the bad
[linda graham] Social media is an excellent marketing tool, but in the wrong hands, it can also be severely damaging...

Posted 1 day ago | Like
Bronwyn Williams
Privacy - The new luxury purchase

Privacy - The new luxury purchase
[Bronwyn Williams] In the wake of the recent Facebook scandal that revealed how Cambridge Analytical had gained improper access to the sensitive, personal information of up to 87 million Facebook users, consumers around the world are waking up to the value of personal privacy...

Posted 1 day ago | Like
Brendan Seery
#OrchidsandOnions: The boozy road not taken... and lies, damned lies and surveys

Screengrab from the ad.
Screengrab from the ad.
[Brendan Seery] Hangovers, they say, are God's way of telling you to lay off the booze. And, anyone who has had one will know the "why did I do it?" feeling of remorse...

Posted 2 days ago | Like
Shaune Jordaan
'Okay Marcel, make me an ad': AI's role in the future of marketing

Screengrab from Marcel: The Vision video on Publicis Groupe Youtube .
Screengrab from Marcel: The Vision video on Publicis Groupe Youtube [[https://www.youtube.com/watch?v=duI6FmLD8yA video]].
[Shaune Jordaan] Publicis recently announced the launch of its bespoke artificial intelligence (AI) platform, Marcel. The platform was Publicis' major focus for the best part of the year and saw it pull out of all industry awards and events until it was complete...

Posted 2 days ago | Like
Leigh Andrews
#BehindtheSelfie with... Anna Vaulina

Vaulina, seen Showmaxing with Sbusi Dlamini, HR business partner: Connected video group at Multichoice.
Vaulina, seen Showmaxing with Sbusi Dlamini, HR business partner: Connected video group at Multichoice.
[Leigh Andrews] This #YouthMonth, we go behind the selfie with 'just-35' Anna Vaulina - head of retention and customer experience for Showmax, she also moonlights as the head of marketing for the IAB SA, holds an MBA from the Gordon Institute of Business Science and has completed both a Harvard business and innovation leadership course and a Massachusetts Institute of Technology big data and analytics course...

Posted 1 day ago | Like
Ilse van den Berg
#YouthMonth: This 16-year-old developer is dominating the gaming industry

Brandon Kynoch
Brandon Kynoch
[Ilse van den Berg] 16-year-old self-taught game developer, Brandon Kynoch, is dominating the gaming industry with the App Store having chosen his game, Torus., as its 'Game of the Day' in 137 App Stores worldwide...

Posted 2 days ago | Like
Marcus ‘The Maltese Falcon’ Brewster
A South African's guide to moving to and making it in Malta: The propaganda of optimism

A South African's guide to moving to and making it in Malta: The propaganda of optimism
© [[http://albums.viewingmalta.com/index.php?/page/2 viewingmalta.com]] | Malta Tourism Authority
[Marcus ‘The Maltese Falcon’ Brewster] If South Africa is reality, then Malta is wonderland. Or vice versa, as I've discovered on a visit back to the old country...

Posted 6 days ago | Like
Ruth Cooper
Ruth Cooper
[Biz Takeouts Radio Show & Podcasts] In this episode Nadia Hearn of 2oceansvibe Radio chats to Leigh Andrews, Editor-in-Chief of Marketing & Media and Angie White, Head Of the Press Office Department at Bizcommunity.com about the 65th annual Cannes Lions Festival, Youth Month and more.
Posted 3 days ago | Like
Andreas Furtner
Using the speed of sound

Using the speed of sound
© [[www.pexels.com Pexels]] via Pixabay.
[Andreas Furtner] Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions...

Posted 3 days ago | Like
Jedd Cokayne
Does your brand matter?

Does your brand matter?
© isi159 via [[www.123rf.com 123RF.com]].
[Jedd Cokayne] More and more brands are finding it difficult to trade in this ever-changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market...

Posted 3 days ago | Like
Andy Walker
Robbie Williams (and his World Cup middle finger) spikes Google Search traffic

Feature image: Drew de F Fawkes via Flickr (CC 2.0 BY), on
Feature image: Drew de F Fawkes via Flickr (CC 2.0 BY), on [[https://memeburn.com/2018/06/robbie-williams-middle-finger-world-cup/ Memeburn]]
[Andy Walker] If you were expecting Will Smith to open the 2018 World Cup in Russia this evening, don't worry, we were, too...

Posted 6 days ago | Like
Grant Fleming
Black Friday: Sow now, reap later

Black Friday: Sow now, reap later
© arinahabich via [[www.123rf.com 123RF.com]].
[Grant Fleming] There's no doubt that Black Friday (and the subsequent Cyber Monday) has firmly embedded itself as part of the local sales cycle. With the annual shopping frenzy only due in November, it does not mean that marketers should not be preparing already...

Posted 6 days ago | Like
Howard Feldman
Twitter Delinquent Disorder (TDD)

Twitter Delinquent Disorder (TDD)
© Panithan Fakseemuang via [[www.123rf.com 123RF.com]].
[Howard Feldman] A new epidemic is fast spreading across the globe. It is known as Twitter Delinquent Disorder (TDD) - and it kills reputations in less than 280 characters...

Posted 6 days ago | Like
Leigh Andrews
#CannesLions2018: "Creatives can solve business problems and life issues" - Molefi Thulo

Molefi Thulo, creative director at Ogilvy Johannesburg and Cannes Lions 2018 radio and audio awarding juror. Image © –
Molefi Thulo, creative director at Ogilvy Johannesburg and Cannes Lions 2018 radio and audio awarding juror. Image © – [[https://twitter.com/SipNkosi Siphiwe Nkosi on Twitter]]
[Leigh Andrews] Molefi Thulo, creative director at Ogilvy Johannesburg, explains his role this year as Cannes Lions radio and audio awarding juror...

Posted 6 days ago | Like
Elizma Nolte
The biggest social media event of all time is on this June

The biggest social media event of all time is on this June
© Csaba Peterdi via [[www.123rf.com 123RF.com]].
[Elizma Nolte] The kick-off of the first match in the world's most anticipated football tournament this June will also signal the start of what will likely be the biggest mobile and social media event the world has ever seen. It's an unprecedented opportunity for marketers to engage with people about a subject they are truly passionate about...

Posted 6 days ago | Like
Mike Wright
Have you digitally transformed your customer communications yet?

Have you digitally transformed your customer communications yet?
© gajus via [[www.123rf.com 123RF.com]].
[Mike Wright] The customer communication management space, once dominated by document output software companies, has seriously embraced digital transformation...

Posted 7 days ago | Like
Ronel De Kock
Unpacking the era of influencer marketing

Unpacking the era of influencer marketing
© georgejmclittle via [[www.123rf.com 123RF.com]].
[Ronel De Kock] Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers - mainly online...

Posted 3 days ago | Like