Louise Marsland
#TRENDING: The experience economy

Image by 123RF
Image by 123RF
[Louise Marsland] In order to earn the attention of consumers, brands need to create experiences that they can share...

Posted 3 hours ago | Like
JP Kloppers
The social phenomenon that is Black Twitter

The social phenomenon that is Black Twitter
© Georgii Dolgykh via [[www.123rf.com 123RF]]
[JP Kloppers] If the term 'Black Twitter' leaves you scratching your head, you're not alone...

Posted 6 hours ago | Like
Bonnie Ramaila
SABC, where art thou channels?

SABC, where art thou channels?
©maksym yemelyanov via [[www.123rf.com 123RF]]
[Bonnie Ramaila] The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that...

Posted 9 hours ago | Like (3)
Lara-Anne Derbyshire
#InnovationMonth: The creative conscience

#InnovationMonth: The creative conscience
© Inara Prusakova – [[www.123rf. com 123RF.com]]
[Lara-Anne Derbyshire] In today's world of ever-shrinking resources and ever-mounting constraints, we need creativity more than ever before. - David H. Cropley...

Posted 5 days ago | Like
Danette Breitenbach
A world of differences

123RF
123RF
[Danette Breitenbach] The African entertainment and media industry faces profound disruption, but it is exactly within this disruption that companies are finding opportunities...

Posted 10 hours ago | Like
Josephine Buys
Traditional publishing and digital advertising: A crossroads and a new frontier - IAB South Africa

Josephine Buys[Josephine Buys] At a time when traditional methods of publishing are undergoing rapid change, audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape...

Posted 3 days ago | Like
Beverley Klein
It's a brand new world for print

It's a brand new world for print
©rawpixel via [[www.123rf.com 123RF]]
[Beverley Klein] Video, native advertising, mobile apps - these were some of the main talking points yesterday at the first day of the Media24 Lifestyle Summit...

Posted 3 days ago | Like (1)
Joseph Neusu
Unpacking social media video marketing

Unpacking social media video marketing
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[Joseph Neusu] Video has the capacity to produce exceptional results. It is a seductive format that has great pulling power on human beings. Why? We are visual beings and we rely on moving images to make sense of the world...

Posted 3 days ago | Like (1)
Jason Ray
Are the dinosaurs dead, dad?

Are the dinosaurs dead, dad?
[[www.pixabay.com © Pixabay]]
[Jason Ray] The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people. Only two people had a speaking role, the rest just nodded sagely. It reminded me of the bad old days...

Posted 4 days ago | Like
Boris Dzhingarov
Five reasons why every business needs a company blog - Monetary Library

Five reasons why every business needs a company blog[Boris Dzhingarov] Because of its ease of use, the internet is a highly competitive place. Many businesses are turning to company blogs as one way to rise the ranks of search and beyond...

Posted 4 days ago | Like
Lesley Svenson
Lesley Svenson
[Biz Takeouts Radio Show & Podcasts] This week we chatted to Mike Wronski (@mikewronski), Director of Digital Flow, straight from presenting some of his research findings at the Social Medial Landscape Briefing 2016 in Cape Town and Johannesburg. Mike will be discussed the top 5 platforms, how the research results and the latest announcements will impact brand social media planning for FaceBook, LinkedIn, Twitter, Instagram and YouTube.
Posted 4 days ago | Like
Danette Breitenbach
To vape or not to vape

To vape or not to vape[Danette Breitenbach] The World Health Organisation (WHO) is predicting that this century alone, a billion lives will be lost to smoking. A Billion Lives is a documentary film that examines vaping and e-cigarettes as a healthy alternative to smoking...

Posted 4 days ago | Like
Leigh Andrews
#InnovationMonth: Create something others want to copy

De Villiers innovating.
De Villiers innovating.
[Leigh Andrews] While forward-thinking businesses are all about innovation, many are getting it wrong in their business strategy for one simple reason. That's the wake-up call from Fred de Villiers, innovation and creativity activist and 'rainmaker' behind the South African Innovation Summit's #Ignite! session, taking place at 3pm on Friday...

Posted 4 days ago | Like
Leigh Andrews
#InnovationMonth: Firestarters igniting business creativity

Seleshe, Steyn and Cooper.
Seleshe, Steyn and Cooper.
[Leigh Andrews] Ignite! is a session of TED-style turbo-charged talks with an innovative twist, set to end off the 2016 SABC Education Innovation Summit with a definitive bang later today.

Posted 3 days ago | Like
Christopher Smith
PR agencies can be the new SEO agencies of the 2016 digital revolution

123RF
123RF
[Christopher Smith] Long gone are the days when companies would put Search Engine Optimisation (SEO) consultants on large retainers to increase both their website hits and Google presence...

Posted 4 days ago | Like
Ruth Cooper
Ruth Cooper
[The Brave Ideas Podcast] In this controversial episode, we talk about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist’s mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced perspective in agencies. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast.
Posted 5 days ago | Like
Mike Saunders
#InnovationMonth: How to innovate faster in marketing

Mike Saunders
Mike Saunders
[Mike Saunders] It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort...

Posted 5 days ago | Like
Mike Sharman
The People of Prestige

The People of Prestige[Mike Sharman] Here's how you take the intangible aspects of a B2B success story and translate it into an inspirational narrative that can ignite passion internally - from your workforce - as well as externally with clients who have 'price' at the forefront of a purchase consideration...

Posted 6 days ago | Like (1)
Leigh Andrews
OFyt Gotz new talent

OFyt creatives, left to right: Greg Burke, Chris Gotz, Kelly Putter, Jono Shubitz.
OFyt creatives, left to right: Greg Burke, Chris Gotz, Kelly Putter, Jono Shubitz.
[Leigh Andrews] Late last week, we heard that Chris Gotz was back in the country and joining Old Friends, Young Talent. With the embargo on the news officially lifted, I chatted to Gotz and OFyt CEO Gary Leih about what to expect from this change to the team...

Posted 6 days ago | Like
Ross Sergeant
1,001 better ways to segment your market (than outdated LSMs)

1,001 better ways to segment your market (than outdated LSMs)
© Gennadiy Poznyakov – [[www.123rf.com 123RF.com]]
[Ross Sergeant] The most important first step taken by any classical marketer is the decision of which consumers to target...

Posted 4 days ago | Like