Leigh Crymble
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Potayto, Potarto: How this Super Bowl ad changed how I see marketing[Leigh Crymble] Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'...

Posted 2 days ago | Like (1)
Jodene Shaer
The human era of marketing

(c) rawpixel -
(c) rawpixel - [[www.123rf.com 123RF.com]]
[Jodene Shaer] Clean-up in the marketing aisle! Social media has swiped its hand across B2B and B2C and left marketing in disarray. Watch your step, because H2H is demanding shelf space...

Posted 2 days ago | Like
Danette Breitenbach
#FDTOOH: Making out of home work

(c) Ali Gokhan -
(c) Ali Gokhan - [[www.123rf.com 123RF.com]]
[Danette Breitenbach] The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

Posted 2 days ago | Like
Danette Breitenbach
#FDTOOH: Following the breadcrumbs

(c) Roman Fedin -
(c) Roman Fedin - [[www.123rf.com 123RF.com]]
[Danette Breitenbach] The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium...

Posted 3 days ago | Like
Jessica Tennant
#DesignMonth: Blush (Paper Company) is the colour of a beautiful planner

#DesignMonth: Blush (Paper Company) is the colour of a beautiful planner[Jessica Tennant] When asked how you are, the typical response used to be ‘Fine, thanks'. These days, it's more often than not ‘So busy!'. All the more reason for a planner to help organise your life and keep your daily schedule in check, and one that you actually would make the time to use and, better still, enjoy...

Posted 2 days ago | Like
Andy Walker
Amazon wants to take over the boardroom, silence Skype with Chime

Picture:
Picture: [[http://memeburn.com/2017/02/amazon-chime-skype/ Memeburn.com]]
[Andy Walker] Internet behemoth Amazon has announced a new workplace messaging and conferencing facility. Dubbed Chime, the product is billed as a “communications service that transforms online meetings with a secure, easy-to-use application that you can trust”.

Posted 4 days ago | Like
Jessica Tennant
LIVE: Jacaranda FM launches its new brand positioning with a world first for radio

LIVE: Jacaranda FM launches its new brand positioning with a world first for radio[Jessica Tennant] Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love...

Posted 4 days ago | Like (1)
Andy Walker
China's Weibo is now worth more than Twitter

China's Weibo is now worth more than Twitter[Andy Walker] Twitter is just not having a good end to the decade. After disappointing Q4 2016 financial results marred the platform's active role in the US Elections, a new report now suggests that Twitter is valued less than its Chinese rival Weibo...

Posted 5 days ago | Like
Douglas Kruger
SONA and strategic rule-breaking: The art of doing the unexpected for amplified results

Kruger with his latest book released with Penguin, looking at the concept of strategic rule-breaking for businesses.
Kruger with his latest book released with Penguin, looking at the concept of strategic rule-breaking for businesses.
[Douglas Kruger] Rules are a great idea. Except when they aren't. If you're fascinated by the idea of breaking rules, last Thursday's amazing travelling circus show, the State of the Nation Address, will have struck you as a veritable feast of chaotic delights. Wearing your proudly South African cap, your emotional reaction may have been somewhat different, but let's put national dignity aside for a second and think about the idea of strategic rule-breaking...

Posted 6 days ago | Like
Dave Nemeth
Ambiente: Feedback from Frankfurt

Ambiente: Feedback from Frankfurt[Dave Nemeth] Ambiente is one of the leading trade fairs showcasing design across dining, giving and living…

Posted 6 days ago | Like
Pasqua Heard
#DesignMonth: Net#work BBDO and Sinister Studio create wonder with virtual reality

#DesignMonth: Net#work BBDO and Sinister Studio create wonder with virtual reality[Pasqua Heard] Inspired by the imagination of children, Net#work BBDO and visual effects and animation agency Sinister Studio applied technology to advertising to create a virtual reality (VR) campaign for Mercedes-Benz South Africa...

Posted 6 days ago | Like
Leigh Andrews
#DesignMonth: Discussing Cape Town's design edginess with The Guild Group

Tainted by Justine Mahoney. Image credit © Adriaan Louw for Southern Guild.
Tainted by Justine Mahoney. Image credit © Adriaan Louw for Southern Guild.
[Leigh Andrews] Imagine an interview based on gazing at gallery pieces in wonder, nodding your head at the pearls of wisdom sprouting forth and nestling in the sheepskin mouth of Porky Hefer's Lolita Blackfish hanging chair, part of his London Design Biennale installation, where he and Southern Guild represented South Africa last year, and you'll have an idea of my recent time spent at Southern Guild in Woodstock...

Posted 6 days ago | Like
Lesley Svenson
Lesley Svenson
[With or Without Sugar] 
Posted 10 days ago | Like
Danette Breitenbach
ABC: Members up but print down

Yegor Larin © –
Yegor Larin © – [[www.123rf.com 123RF.com]]
[Danette Breitenbach] The ABC 4th Quarter 2016 results, released via webinar for the first time, show that the total number of products and titles reported on for the ABC 4th quarter 2016 has increased to 982 from 854 in 2015...

Posted 10 days ago | Like (1)
Eoin Welsh
Not 'super-bowled' over - A stage this big deserves better - Havas Johannesburg

Not 'super-bowled' over - A stage this big deserves better[Eoin Welsh] For me, watching the Super Bowl ads is a bit like being an Arsenal fan (which, for better or worse, I am). I start out with positive thoughts of excitement, only to end up underwhelmed...

Posted 10 days ago | Like
Angie White
Angie White
[Production] Lucky Bean Director/ DOP Jeremy Briggs just wrapped on TBWA Durban’s latest work for Spar Freshline, and its an invigorating, fresh take on a brand that provides not only convenience but quality too.

Spar TGIF Freshline TVC from Lucky Bean on Vimeo.

Posted 10 days ago | Like
Boris Dzhingarov
Are you ignoring any of these old but effective marketing strategies? - Monetary Library

Are you ignoring any of these old but effective marketing strategies?[Boris Dzhingarov] Social media, push notifications and TV commercials may have taken over as the major marketing tools in the digital age, but some of the old-school marketing methods can still be effective...

Posted 10 days ago | Like
Leigh Andrews
#LoeriesRankings, Zulu Pendorings and other local success for the BBC

Churcher.
Churcher.
[Leigh Andrews] Joel Churcher, BBC Worldwide Africa's vice-president and general manager explains the BBC global brand's current footprint in South Africa, impact of their recent local award wins and plans to expand across the continent in the coming months...

Posted 9 days ago | Like
Ruth Cooper
Ruth Cooper
[The Brave Ideas Podcast] Artists and designers battle with the idea that they think that they own their ideas, but that their ideas are mostly references of other ideas so can they really own anything? Often originality of design, and the creativity of artists, is contested by other artists and corporations, delegitimising ideas and feeding people unoriginal outcomes. In this episode we discuss whether originality is the key to success for creators (maybe it’s not) and what does originality even look like anymore?
Posted 10 days ago | Like
Tess Sulaman
Traditional media breathes a sigh of relief as social media goes rogue

(c) Yael Weiss -
(c) Yael Weiss - [[www.123rf.com 123RF.com]]
[Tess Sulaman] Last week it emerged that certain operatives purportedly acting on behalf of a certain political party, set up a 'black ops' unit to propagate fake news about their opponents...

Posted 11 days ago | Like