Charles Mburugu
Five customer referral mistakes to avoid

Five customer referral mistakes to avoid[Charles Mburugu] One of the most effective ways of getting new customers is through referrals. Getting constant referrals from your clients and customers can increase brand awareness, create trust and boost your profits significantly...

Posted 8 hours ago | Like
JP Kloppers
Social media sentiment shows why customer expectations matter

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123RF
[JP Kloppers] Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...

Posted 9 hours ago | Like
Bandile Ndzishe
How to deliver the only exceptional value shoppers want these December holidays

Image credit:
Image credit: [[holiday.xpressdocs.com]]
[Bandile Ndzishe] The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair. Every morning the previous day's sales figures are analysed, marketing performance is objectively scrutinised, new sales targets are set, and marketing campaigns are tweaked and intensified...

Posted 4 hours ago | Like
Julia Ahlfeldt
Business 2020: It's not about you, it's about them

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123RF
[Julia Ahlfeldt] If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point...

Posted 1 day ago | Like
Damon Stapleton
How to do impossible things

Mirko Vitali © –
Mirko Vitali © – [[www.123rf.com 123RF.com]]
[Damon Stapleton] It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 - 29 in Chicago. It is the first time they have done this in 111 years. To continue the surreal sporting theme, Andy Murray, has become the number one tennis player in the world...

Posted 1 day ago | Like
Kevan Aspoas
Jupiter Cape Town poised for a great 2017 - The Jupiter Drawing Room Cape Town

Kevan Aspoas[Kevan Aspoas] Jupiter CT's CEO, Kevan Aspoas, reflects on a surprisingly good 2016...

Posted 2 days ago | Like
JP Kloppers
When fame is no longer enough: Brand ambassadors in the age of social media

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
Emirates Twitter Page Leveraging off Jennifer Aniston brand association
[JP Kloppers] Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

Posted 3 days ago | Like (1)
Jimmy Tembo
Is Doom doomed?

Image via
Image via [[https://www.facebook.com/search/top/?q=mountzion%20general%20assembly Facebook]]
[Jimmy Tembo] Sitting with a group of friends over a bottle of Pinotage, an inevitable discussion of the 'Prophet of Doom' emerged. The majority of the guys in this discussion were of the opinion that Doom as a brand actually benefited by scoring free publicity...

Posted 3 days ago | Like
Leigh Andrews
#Influencerchange: Think like an influencer

Falara © –
Falara © – [[www.123rf.com 123RF.com]]
[Leigh Andrews] "You can't predict anyone's work load for the day, we pad out our budgets to avoid hiccups down the line and deadlines are just crazy." This description would fit almost any business today...

Posted 2 days ago | Like
Teresa Jenkins
Deny violence of speech, writing and action against women

Deny violence of speech, writing and action against women[Teresa Jenkins] During the 16 days of Activism for No Violence Against Women and Children campaign (25 November to 10 December), let us also recall that violence of speech, writing and art also hampers our ability to reach such a target...

Posted 6 days ago | Like
Lesley Svenson
Lesley Svenson
[With or Without Sugar] 'Brand South Africa - undoubtedly a brand in crisis. What would you be doing to return the equity it deserves? Giles Shepherd of the Brand Alive Group chats to Angel Jones of Homecoming Revolution in the latest episode of With or Without Sugar, exploring the dichotomy of an organisation designed to persuade South Africans living abroad to return to a country with some pretty weighty issues.'
Posted 6 days ago | Like
Leigh Andrews
#Influencerchange: Crucial moments and vital behaviours

Ion Chiosea © –
Ion Chiosea © – [[www.123rf.com 123RF.com]]
[Leigh Andrews] The majority of businesses today would say they're customer-centric, or at least that 'the customer comes first'. But many of us forget the most important customers of all - our own employees, who can quickly identify a flaw in our processes before it snowballs through a bad customer experience...

Posted 3 days ago | Like
Boris Dzhingarov
Secure the social media accounts of your business - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] Social media privacy is not a term that resonates only with personal internet profiles and should be taken seriously by companies that decide to take their marketing into the online world...

Posted 7 days ago | Like
Herman Cremer
Mobile has friends in all the right places

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123RF
[Herman Cremer] Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post...

Posted 7 days ago | Like
Andre Steenekamp
Online marketing: Going beyond the click with programmatic buying - 25AM

Online marketing: Going beyond the click with programmatic buying[Andre Steenekamp] Programmatic buying is showing phenomenal growth both locally, and abroad. How can you ensure that your business is getting the most value out of using relatively new tool?

Posted 8 days ago | Like
Pasqua Heard
Programmatic advertising: the marriage of creativity with technology

Programmatic advertising: the marriage of creativity with technology
© Karolina Grabowska via [[www.pixabay.com Pixabay]]
[Pasqua Heard] South African advertisers need to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over...

Posted 7 days ago | Like (1)
Leigh Andrews
The A to Z of Zee TV with CEO Harish Goyal

Harish Goyal, CEO of Zee Entertainment Africa
Harish Goyal, CEO of Zee Entertainment Africa
[Leigh Andrews] Harish Goyal, CEO of Zee Entertainment Africa, shares the brand's broadcast success on the continent, explaining that marketing and programming work hand-in-hand as one can't survive without the other...

Posted 7 days ago | Like
Lesley Svenson
Lesley Svenson
[The Brave Ideas Podcast] Batsirai Madzonga, Associate Creative Director @ Aqua, talks to us about how it is critical for creatives to get inspiration from their local contexts. He shares with us how the African context has inspired creatives across multiple disciplines including fashion, design, art and marketing. An important and intelligent discussion.
Posted 8 days ago | Like
Claudelle Naidoo
Maximising consumer engagement in a brand-push war zone

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123RF
[Claudelle Naidoo] The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour...

Posted 8 days ago | Like
Helna Brown
Becoming more human-focused in your problem-solving

Becoming more human-focused in your problem-solving[Helna Brown] I am more convinced than ever that the best problem-solvers are those who are passionate about people and keep people at the core of solutions. They have the passion for finding the best solution to enhance people's lives or the environment...

Posted 6 days ago | Like