Leigh Andrews
[Loeries 2015] Agency expectations with... Ogilvy & Mather Cape Town

[Loeries 2015] Agency expectations with... Ogilvy & Mather Cape Town[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out Ogilvy & Mather Cape Town's Managing Director, Luca Gallarelli expects...

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Beverley Klein
Why Periscope is the future for brands

Why Periscope is the future for brands[Beverley Klein] In today's fast-paced society, millennials want quick, on-the-go content, and so emerges from the depths, Periscope, in all its live-streaming glory...

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Danette Breitenbach
Literally standing the test of time

Literally standing the test of time[Danette Breitenbach] "You can't be a real country unless you have a beer and an airline. It helps to have some kind of football team, or some nuclear weapons, but at least you need a beer."

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Damon Stapleton
Mad men never die...

Mad men never die...[Damon Stapleton] They just change their business card.

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Leigh Andrews
adMingle: Mingling actual influencers with your ads

adMingle: Mingling actual influencers with your ads[Leigh Andrews] The problem with so many social media influencers lies in the fact that they are so popular and often therefore paid to endorse products. Luckily, adMingle has found a way for advertisers to garner more trustworthy social media recommendations...

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Leigh Andrews
What went into The Lime Envelope brand refresh?

What went into The Lime Envelope brand refresh?[Leigh Andrews] If you thought the hard work was over once you'd done your initial brand website development, think again. The Lime Envelope's agency director Sarah Martin tells us why it's important to refresh your branding every so often...

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Dave Nemeth
Is "marketing" and other terminology creating a silo culture?

Is "marketing" and other terminology creating a silo culture?[Dave Nemeth] The meaning of 'marketing' is technically described as: The action or business of promoting and selling products or services, including market research and advertising...

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Chris Moerdyk
Seems everyone agrees ads are not the drinking and smoking culprits

Seems everyone agrees ads are not the drinking and smoking culprits[Chris Moerdyk] Last week, Government published its National Liquor Policy in an effort to curb the horrendous alcohol abuse in South Africa. The new regulations make sense, although some are overly complicated...

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Leigh Andrews
People: The heart of Demographica's direct communications

People: The heart of Demographica's direct communications[Leigh Andrews] Demographica CEO Warren Moss on 'The Demographica Way', the full-time anthropologists they employ and the importance of people in targeting direct communications...

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Johann Barnard
Selling online made simple - Trudon

Selling online made simple - Trudon[Johann Barnard] Selling your products online is the right thing to do, isn't it? The problem, generally, is how to do it. Surely it requires technical skills or a fair amount of money to set up an online store?...

Posted 4 days ago | Like
Aki Kalliatakis
The customer service obstacle course

The customer service obstacle course[Aki Kalliatakis] I don't know if it's the same for you, but have you ever noticed how some companies seem to go out of their way to place obstacles between their customers and great service?...

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Noëleen Bruton
Are you ready to handle crisis and complaints in the digital age?

Are you ready to handle crisis and complaints in the digital age?[Noëleen Bruton] The advent and rise of social media has created a vast community of citizen journalists and has provided the consumer with easily accessible platforms on which to voice concerns and complaints...

Posted 3 days ago | Like
Leigh Andrews
[Behind the Selfie] with... Kyle Hauptfleisch

[Behind the Selfie] with... Kyle Hauptfleisch[Leigh Andrews] This week, we find out what's really going on behind the selfie with Kyle Hauptfleisch, Sales Director at Primedia Online...

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Rolf Akermann
The danger of being too focused

[Rolf Akermann] Constantly we are reminded to be, or stay, focused. But is this always right?...

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Samantha Wright
You're not buying my opinion

You're not buying my opinion[Samantha Wright] Influencer marketing is new, it's different and with anything new and unknown, we need to box it in with our programmed thoughts and ideas...

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Louise Marsland
[NewsMaker] Nandini Parshotam

[NewsMaker] Nandini Parshotam[Louise Marsland] Nandini Parshotam has recently been appointed Editor of MamaMagic Milestones magazine and is also the Communications Manager of Exposure Marketing...

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Brendan Seery
[Orchids & Onions] Take a road less travelled - to love, and sales

[Orchids & Onions] Take a road less travelled - to love, and sales[Brendan Seery] I love our country's wide open spaces and its sometimes stark beauty and I love driving, so I suppose any ad that combines both is bound to grab my attention...

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Leigh Andrews
Exposed: Today's biggest market research sampling practice flaws

Exposed: Today's biggest market research sampling practice flaws[Leigh Andrews] Pondering Panda's new CEO Diane Gantz hit the new role running with a talk at the recent annual SAMRA conference, based on her paper titled: Sampling - The Acid Test...

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Candice Goodman
It is all in the tactics, effective mobile marketing in Africa - Mobile Marketing Association

[Candice Goodman] The success of mobile marketing in emerging markets is reliant on a deep understanding of the African consumer; successful engagement is reliant on relevant tactics...

Posted 4 days ago | Like (1)
Roxana Bouwer
Choosing the right content marketing channels (Part 2)

Choosing the right content marketing channels (Part 2)[Roxana Bouwer] It's imperative that your company has an up-to-date, responsive, purpose-driven website. If it doesn't, stop reading this and get on that immediately. It's the bedrock for your online presence and marketing...

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