Leigh Andrews
#AfricaMonth [Behind the Selfie] with... Yvonne Ndege

Ndege’s had lots of practice smiling at cameras…
Ndege’s had lots of practice smiling at cameras…
[Leigh Andrews] This week, we find out what's really going on behind the selfie with technophile Yvonne Ndege, Al Jazeera's West Africa correspondent who says her phone is practically an extension of her arm...

Posted 21 hours ago | Like (1)
Leigh Andrews
Hunting for consistent excellence

Khoury
Khoury
[Leigh Andrews] Last week, Jhb-based TBWA\Hunt\Lascaris was announced as top Individual Agency of the Year for all of 2015's award shows. Chief creative officer Peter Khoury explains their secret to consistent excellence...

Posted 1 day ago | Like (1)
Boris Dzhingarov
The use of controversy in selling more products - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] A strategy that is based on controversy can be incredibly effective in promoting something, ranging from e-cigs to diapers if you want to. However, it is really important that you do it right...

Posted 1 day ago | Like
Marthinus Van Loggerenberg
Building multinational brands in Africa: a business perspective - FCB Africa

Marthinus Van Loggerenberg[Marthinus Van Loggerenberg] A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth...

Posted 1 day ago | Like
Susie Dinneen
Creating scalable development with growth hacking - Amorphous

Susie Dinneen[Susie Dinneen] By combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth...

Posted 1 day ago | Like
Terry Murphy
OOH measurement currency should bring even more growth

OOH measurement currency should bring even more growth[Terry Murphy] The launch of SA's first measurement currency for OOH advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted other countries...

Posted 5 days ago | Like
Leigh Andrews
Video surveys: The next big thing

© My Make OU – 123RF.com
© My Make OU – [[www.123rf.com 123RF.com]]
[Leigh Andrews] Much has been said about the need to conduct consumer research on different devices, but what about completely switching up the format by choosing video over static ads? Here's why it works...

Posted 1 day ago | Like
Leigh Andrews
#AfricaMonth: Hitting the buzzer for local TV format

The Launch Factory team at the SAFTAs
The Launch Factory team at the SAFTAs
[Leigh Andrews] 'Local game show' doesn't necessarily mean endless reruns of Noot vir Noot. Launch Factory's GM: branded content Apollo Zake explains how Down for the Guap scooped a SAFTA after running for just one season, and the importance of creating African content...

Posted 2 days ago | Like
Marco Golz
Confessions of a content manager: Talent retention and the art of letting go - National Positions South Africa

Marco Golz[Marco Golz] When you manage a dedicated team that has heavy demands placed on it month after month, and working overtime becomes a way of life, you tend to grow close...

Posted 5 days ago | Like (2)
Leigh Andrews
[Behind the Loeries] with... Suhana Gordhan

Sometimes you need to put your head in the clouds.
Sometimes you need to put your head in the clouds.
[Leigh Andrews] In addition to her role as creative director at FCB Africa, where she's the creative lead on Famous Brands' Wimpy and Coca-Cola South Africa, Suhana Gordhan is a member of the Loeries board...

Posted 5 days ago | Like
Leigh Andrews
#CommerceMonth: [Behind the Selfie] with... Richard Wood

My friends call me Vinyl Richie – but you can call me Chuck!
My friends call me Vinyl Richie – but you can call me Chuck!
[Leigh Andrews] This week, we find out what's really going on behind the selfie with technophile Richard Wood, national retail solutions manager at Graffiti Retail Solutions...

Posted 7 days ago | Like
Leigh Andrews
#CommerceMonth: Putting agency management on the map

Magnetic CEO, Dan Marcus
Magnetic CEO, Dan Marcus
[Leigh Andrews] Take an 'agency management agency' that started in a spare room in 2008. Fast-forward to 2016 and Magnetic has just been appointed as management platform of choice for two Dentsu Aegis Network brands...

Posted 7 days ago | Like
Angie White
Angie White
[Advertising] Arcade Content's Kyle Lewis directed the Creativity Unites call for entries promo for the Loeries, which will bring the advertising industry from Africa and the Middle East together in Durban, South Africa this August.
Posted 8 days ago | Like
Danette Breitenbach
Industry 4.0: SA gets digital

© Sergey Khakimullin – 123RF.com
© Sergey Khakimullin – [[www.123rf.com 123RF.com]]
[Danette Breitenbach] In South Africa, a surge is expected in digital in five years' time, with the current level of digitisation and integration expected to rise from 27% to 64%...

Posted 8 days ago | Like
Sarah Heuer
Don't be a Christmas tree!

Don't be a Christmas tree![Sarah Heuer] Dear PUNKtuator. I love punctuation. I want to tattoo a few marks on my skin - that's real love, usually reserved for the sweethearts and mums of sailors and bikers. And I think there are a lot of very good reasons for you to love it and embrace it in all your copy as well...

Posted 6 days ago | Like (1)
Boris Dzhingarov
Five digital marketing tips for B2B companies - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] Before launching an online marketing campaign or a social media campaign, make sure you really understand your target audience...

Posted 9 days ago | Like
Luke Turnbull
What House of Cards teaches marketers about echo-chambers and filter bubbles

Image credit: © Netflix and Eli Pariser
Image credit: © [[https://www.netflix.com/za/ Netflix]] and [[https://en.wikipedia.org/wiki/Eli_Pariser Eli Pariser]]
[Luke Turnbull] In a recent episode of Netflix's House of Cards, Kevin Spacey's character accuses the Republican opposition leader of manipulating a search-engine to ensure that voters would be conditioned to vote Republican...

Posted 9 days ago | Like
Warren Harding
What I know for sure about podcasts

© Piotr Stryjewski – 123RF.com
© Piotr Stryjewski – [[www.123rf.com 123RF.com]]
[Warren Harding] Earlier in the year, I wrote a piece for BizTrends 2016, titled 'The push for podcasts in 2016', where I looked at why I thought podcasts would be popping up more in 2016, what makes them so popular for listeners and why brands need to think about them...

Posted 8 days ago | Like
Louise Marsland
And now my watch begins...

And now my watch begins...[Louise Marsland] #GameofThrones is trending globally, so if you are a fan and haven't seen the show yet, stay off the internet!

Posted 9 days ago | Like
Leigh Andrews
[Behind the Loeries] with... Jarred Cinman

I don’t usually look like this.
I don’t usually look like this.
[Leigh Andrews] Jarred Cinman kicks off our special 'Behind the Loeries' feature, which puts the spotlight on key Loeries-related names...

Posted 12 days ago | Like