Rob Garden
The power of publicity - Blurring the lines of sport and entertainment - Levergy

Rob Garden[Rob Garden] How did a fight, which is being referred to by some as a circus act, go from a crossover TV event to the most lucrative boxing match in history? The answer, quite plainly, is through publicity...

Posted 20 hours ago | Like
Ken van Ginkel
[Digital] A video created by FCB Cape Town for the Western Cape Government as part of its #ItCanWait campaign has gone viral and is attracting comments and shares from around the world.
Posted 20 hours ago | Like
Juanita Pienaar
Swift: 78% of women in the film/TV industry, victims of discrimination

The Swift team ©
The Swift team © [[https://www.facebook.com/WomenMakingFilmsSA/ Swift Facebook page]]
[Juanita Pienaar] A new report being prepared by women working in film and television in SA has revealed shocking findings at the Durban International Film Festival...

Posted 1 day ago | Like
Leigh Andrews
#BehindtheSelfie with... Kgalalelo Sibanda

Sibanda behind the scenes. She captions this selfie as ‘Live, love, laugh’.
Sibanda behind the scenes. She captions this selfie as ‘Live, love, laugh’.
[Leigh Andrews] This week we go behind the selfie with Kgalalelo Sibanda, producer for e.tv Sunrise...

Posted 1 day ago | Like
Angie White
Angie White
[Branding] Have you ever been in a conversation with someone who doesn't listen to you? Someone who simply waits for you to finish speaking so that they can spout forth their next talking point or self-centred assertion? It's never a productive way to communicate and often leaves you feeling as if you've wasted your time. And it almost never leaves you feeling that you like the person you interacted with.

TALK WITH ME from Instant Grass International on Vimeo.

Posted 1 day ago | Like
Dale Ferreira
The new normal

The new normal
© Jaromír Chalabala [[www.123rf.com 123RF.com]]
[Dale Ferreira] I continue in my search around the ego in advertising and start exploring the concept of the new normal...

Posted 2 days ago | Like
Juanita Pienaar
Abey Mokgwatsane on what's next after Ogilvy SA

Abey Mokgwatsane, new managing executive for brand and communications at Vodacom
Abey Mokgwatsane, new managing executive for brand and communications at Vodacom
[Juanita Pienaar] Abey Mokgwatsane talks about the legacy he leaves behind at Ogilvy & Mather SA and what his new role as Vodacom's managing executive for brand and communications entails...

Posted 1 day ago | Like
Gill Randall
Marketing in a recession and beyond

Marketing in a recession and beyond
© rawpixel [[www.123rf.com 123RF.com]]
[Gill Randall] Gill Randall writes that markets don't stop in a recession. According to Randall, people don't stop shopping it's just the consumer's behaviour that changes...

Posted 2 days ago | Like
Cleve Gibbon
The rise of enterprise experience

The rise of enterprise experience
© Duncan Andison [[www.123rf.com 123RF.com]]
[Cleve Gibbon] In today's experience economy, becoming customer centric is a necessary and well acknowledged transformative organisational challenge...

Posted 2 days ago | Like
Brendan Seery
#OrchidsandOnions: Share generously... but not with the idiot on the moon orbiting Planet Out of Touch

Screengrabs from the ad.
Screengrabs from the ad.
[Brendan Seery] According to the latest TV ad for Mugg & Bean, every day we share five billion things online. There is no indication of who this “we” is. If it is South Africans, then we each share an average of 100 bits of information a day. That sounds way too high...

Posted 3 days ago | Like
Jessica Tennant
#Newsmaker: Reimagining an education brand in Red & Yellow

(c) Marcin Jucha -
(c) Marcin Jucha - [[www.123rf.com 123RF.com]]
[Jessica Tennant] Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things. Her appointment coincides with the school's brand repositioning, which will be unveiled at the end of August...

Posted 2 days ago | Like
Leigh Andrews
#CannesLions2017: “Great ideas can come from anywhere” - Ryan McManus

Cheers! Native VML ECD McManus with Pernod Ricard SA marketing director, Charl Bassil in Cannes.
Cheers! Native VML ECD McManus with Pernod Ricard SA marketing director, Charl Bassil in Cannes.
[Leigh Andrews] Native VML played an impressive role in putting a spotlight on African creativity at the global Cannes Lions 2017 Festival of Creativity. ECD Ryan McManus shares his highlights...

Posted 2 days ago | Like
Matt Brown
The impact of South African storytelling and the power of podcasting

The impact of South African storytelling and the power of podcasting
© Anatoly Vartanov [[www.123rf.com 123RF.com]]
[Matt Brown] Matt Brown writes about his Pod Power survey, which research data he intends to use to encourage brands and business owners to tell their own stories through podcasting...

Posted 3 days ago | Like
Angie White
Angie White
[Production] Try running 86,7kms. It's no joke. In these spots for Levergy and New Balance, FirstPencil had real comrades runners writing letters to themselves.

New Balance Comrades - Sacrifice from Justine Puren Calverley on Vimeo.



Posted 3 days ago | Like
Angie White
Angie White
[Production] Try running 86,7kms. It's no joke. In these spots for Levergy and New Balance, FirstPencil had real comrades runners writing letters to themselves.

New Balance Comrades - Victory from Justine Puren Calverley on Vimeo.

Posted 3 days ago | Like
Leigh Andrews
#CannesLions2017: "Africa is the birthplace of creativity" - Melanie Campbell

Melanie Campbell, head of marketing at Pernod Ricard SA.
Melanie Campbell, head of marketing at Pernod Ricard SA.
[Leigh Andrews] We've heard from the advertisers, producers and other behind-the-scenes creatives responsible for SA's success at Cannes Lions 2017 - now it's time to hear the marketers' voice. First up is Melanie Campbell, head of marketing at Pernod Ricard SA...

Posted 3 days ago | Like
Dharmesh Nagar
Weathering a #GuptaLeaks fallout

Weathering a #GuptaLeaks fallout
© Samantha Craddock [[www.123rf.com 123RF.com]]
[Dharmesh Nagar] SAP has become just the latest in what we can expect to be a substantial list of individuals and organisations tarnished in the ongoing #GuptaLeaks revelations. What should you do if you think you may be next?...

Posted 6 days ago | Like
Realising value from influencing culture - Multi-Media

Realising value from influencing culture[Tim Fish] At Multi- Media, we do everything with heart - and this starts with our people...

Posted 6 days ago | Like
Daniel Munslow
Is it time to regulate the PR industry?

Is it time to regulate the PR industry?
© Kheng Ho Toh [[www.123rf.com 123RF.com]]
[Daniel Munslow] It has become more important than ever to address the current lack of regulation in the public relations industry, and explore the best options in promoting ethical conduct across the profession...

Posted 7 days ago | Like (1)
Bronwyn Williams
How advertising's ugly duckling has turned into a swan

How advertising's ugly duckling has turned into a swan
© tspider [[www.123rf.com 123RF.com]]
[Bronwyn Williams] Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams...

Posted 7 days ago | Like (1)