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The five digital disruptive Frisbees (and how they will affect your bottom line)

[Mike Saunders] Andy Haldane, Executive Director for Financial Stability at the Bank of England in tackling regulation uses the analogy of a dog catching a Frisbee... Essentially, a simple approach is effective...

Posted 5 hours ago | Like
Shifting to the next phase of CRM: Marketing automation

[Lauren Heap] One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...

Posted 1 day ago | Like
Lead generation tips from the coolest kids in school

[Graeme Wilson] After a little playground analysis, we realised that the tactics used by cool kids to make friends aren't that different from the lead generation tactics smart marketers use to find new customers...

Posted 1 day ago | Like
How social media is destroying our society

[Chemory Gunko] I was an early adopter of social media... my Facebook, Twitter & LinkedIn accounts all kicked off around 2006/7 - and once again I find myself an early adopter as...

Posted 1 day ago | Like (4)
Ask Afrika's ICON brand winner: What it takes to stay on top

[Danette Breitenbach] The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...

Posted 1 day ago | Like
Talent management is a vital edge in digital agency world

[Andre Steenekamp] For a business that is so driven by its people, the digital agency environment is one characterised by high levels of staff turnover and burn-out.

Posted 2 days ago | Like (1)
[NewsMaker:] Kabelo Moshapalo

[Louise Marsland] Kabelo Moshapalo has recently been appointed Executive Creative Director of Tequila\Johannesburg. As the new ECD, he hopes to establish a "meaningful ideas culture".

Posted 2 days ago | Like
Stop damaging your personal brand! - Branding and Marketing YOU

[Donna Rachelson] You have a personal brand, whether you think about it or not. Your personal brand is what people say about you when you're not in the room. It's how your...

Posted 2 days ago | Like (2)
Is your social media agency using the correct software?

[Gareth Slaven] The landscape of social media changes so rapidly that marketers are often left scrambling to keep up...

Posted 2 days ago | Like (1)
From broadcaster to coffee shop - the new role of the digital publisher

[Pierre Cassuto] Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...

Posted 3 days ago | Like (1)
Return on translation - a partnership equation

[Françoise Henderson] On entering new markets, the decision whether to translate your product interface (software, Web or hardware) or literature into new languages essentially comes down to the issue of return on investment (ROI).

Posted 7 days ago | Like
Why is radio advertising so damn dismal?

[Chris Moerdyk] Some say there are only two things certain about life. I say there are three - death, taxes, and that Loerie Awards announcement, "There is no Grand Prix for radio this year..."

Posted 6 days ago | Like
A note on curiosity

[Jessica Gregory] Someone once told me that curiosity is the definitive quality of a great strategist. But is there any space for curiosity to stand as the intrinsic draw-card by which we develop a campaign strategy?

Posted 9 days ago | Like
The quest for the 'mobi-grail': Make promises. Keep promises. - Ole! Media

[Deseré Orrill] There are no magic formulas for mobile marketing. It is a rapidly developing art that continuously evolves. What works today, will not necessarily work tomorrow...

Posted 3 days ago | Like (1)
New CSI initiative empowers young women in marketing sector

[Danette Breitenbach] A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng.

Posted 3 days ago | Like (1)
SMS is a good fit for mobile marketers

[Jacques Swanepoel] Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world...

Posted 4 days ago | Like
Why embracing new trends in photography is vital to stay relevant, successful and in business!

[Peter Morey] After 23 years as a professional photographer, I'm always mindful of the importance of being willing to continually adapt to new trends...

Posted 6 days ago | Like (1)
Excellence through e-learning

[Jacques Storm] South Africa's mature domestic BPO (Business Process Outsourcing) market means that we boast a large pool of world-class expertise in the financial services, telecommunications and legal domains...

Posted 6 days ago | Like
Cloud computing and its potential for software development companies

[Rudolph von Abo] What is the cloud? How do I connect to the cloud? What can the cloud do for me?

Posted 6 days ago | Like (1)