Amanda Sevasti
Hiring for social media - NATIVE VML

[Amanda Sevasti] A social media manager is not a glorified typist. They are at the coal face of your brand, talking to your consumers every day, representing your organisation far more often and more loudly than your CEO's interview on 702. But what do you look out for and what do you need?...

Posted 1 day ago | Like (3)
Thabiso Dlamini
Customer service remains the pillar of your PR strategy

[Thabiso Dlamini] The role of public relations in an organisation remains an important aspect of its growth owing to the economic climate and technological developments we have witnessed...

Posted 19 hours ago | Like
Sid Peimer
Five beliefs about strategy execution that are just plain wrong

[Sid Peimer] At the conclusion of strategy sessions we identify objectives and allocate responsibilities with timelines. It's all very clear. But...

Posted 19 hours ago | Like
James White
How to create a landing page that converts

[James White] Whether you're trying to sell a new product or you want to convince customers to stick around and get to know your company and services better, there's a lot to consider when constructing the perfect landing page...

Posted 2 days ago | Like
Harry Welby-Cooke
A new approach to increasing profit

A new approach to increasing profit[Harry Welby-Cooke] Conventional businesses over simplify their definition of profit as the difference between sales and expenses. With this approach, there are only three variables that can be manoeuvred or improved to influence profitability...

Posted 2 days ago | Like
Jessica Hopley
Five reasons why explainer videos are the business

Five reasons why explainer videos are the business[Jessica Hopley] Being able to describe and explain your complex product or service, with the additional support of sound and video, gives your consumers a better understanding of what you do...

Posted 2 days ago | Like (1)
Leigh Andrews
Six steps to enhance your customer loyalty programmes

Six steps to enhance your customer loyalty programmes[Leigh Andrews] There's no denying the value offered by customer loyalty programmes, but what does it take to get it right? Lauren Barbour, lead consultant for customer strategy at Principa, explains...

Posted 17 hours ago | Like
Louise Marsland
[NewsMaker] Dylan McLean

[NewsMaker] Dylan McLean[Louise Marsland] Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public...

Posted 1 day ago | Like
Leigh Andrews
Ignore neuroscience at your 2015 marketing campaign's peril

Ignore neuroscience at your 2015 marketing campaign's peril[Leigh Andrews] Your marketing is likely missing its mark if you're not including elements of neuroscience, says Colleen Backström, MD of Kaleidoscope response marketing...

Posted 2 days ago | Like
Leigh Andrews
Secrets to improve your email marketing success rate

Secrets to improve your email marketing success rate[Leigh Andrews] Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...

Posted 1 day ago | Like (2)
Sophie Baker
Why your small business should be making use of SEO

Why your small business should be making use of SEO[Sophie Baker] Sophie Baker of Biz4Afrika speaks to Casson Media, experts in search engine optimisation (SEO) and web design, to get their tips on how your small business can and should make use of SEO...

Posted 2 days ago | Like
Jessica Taylor
[Design Indaba 2015] FilmFest '15 on the fringe of unusualness

[Design Indaba 2015] FilmFest '15 on the fringe of unusualness[Jessica Taylor] We asked PR, Marketing and Communications Manager of Design Indaba Megan Wolstenholme to elaborate on the diverse line-up and share some insights into film as part of this multifaceted platform...

Posted 3 days ago | Like
Danette Breitenbach
Bookmarks Awards reflect a maturing industry

Bookmarks Awards reflect a maturing industry[Danette Breitenbach] Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

Posted 3 days ago | Like (1)
Rick Joubert
African mobile operators are missing an opportunity - Mobile Marketing Association

[Rick Joubert] The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media...

Posted 3 days ago | Like (2)
Bizcommunity congratulates RYSMI graduates

Bizcommunity congratulates RYSMI graduates[Terry Levin] On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...

Posted 3 days ago | Like
Andrea Meltzer
A brand new love - Brand Union

[Andrea Meltzer] If you're in branding or something related, you may have thought of how to capitalise on the month of love (share a Coke with... love?) or how to make people fall in love with your brand....

Posted 4 days ago | Like
Dan Calderwood
Online video news: what works, what doesn't and what the future holds

Online video news: what works, what doesn't and what the future holds[Dan Calderwood] South Africans are connecting to the internet - more so every day. But online no longer means just computers - it's tablets, mobiles and any device that has an internet connection...

Posted 3 days ago | Like (1)
Sophie Baker
Four tricks to stay creative

Four tricks to stay creative[Sophie Baker] Often, creativity is the kickstart a business needs to get off the ground, or to stay ahead...

Posted 6 days ago | Like (1)