Louise Marsland
[TrendTalk] How to be a sustainable brand

[TrendTalk] How to be a sustainable brand[Louise Marsland] Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

Posted 2 days ago | Like (1)
Joseph Neusu
How to win in mobile moments

How to win in mobile moments[Joseph Neusu] When someone uses his smartphone to search for information about a product or service, he expects to receive an answer that is contextually relevant and satisfies his immediate needs...

Posted 2 days ago | Like
Daryl Blundell
SME survival guide for loadshedding

[Daryl Blundell] Loadshedding is here to stay, so every small business needs to take steps to protect its systems and data when the lights go out as well as from power surges when electricity is restored after an outage...

Posted 3 days ago | Like
Gordon Geldenhuys
Your brand is more than a hashtag

Your brand is more than a hashtag[Gordon Geldenhuys] One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services...

Posted 2 days ago | Like
Danette Breitenbach
PR showing off... just a little bit

[Danette Breitenbach] With only 48 hours to go before the cream of the Public Relations (PR) industry are crowned at the annual PRISM Awards, I asked past winners of the Awards why the Awards are so meaningful...

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Danielle Jaffit
Marketing to millennials - NATIVE VML

[Danielle Jaffit] Over the past few months I've received countless briefs that begin with, "we'd like to target millennials", only to discover most clients aren't brave enough to take the leap of faith required to implement these ideas...

Posted 3 days ago | Like
Leigh Andrews
[Loeries 2015] Agency expectations with... BBDO

[Loeries 2015] Agency expectations with... BBDO[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August, we find out what BBDO's creative team of Alexis Beckett, Brad Reilly, Johann Schwella and Liam Olding, expect...

Posted 2 days ago | Like (1)
Leigh Andrews
Making detailed data extraction simple for 'word people' with XtracT

Making detailed data extraction simple for 'word people' with XtracT[Leigh Andrews] Ever read a statistic about the population that should apply to you but just doesn't seem to gel? Andrew Fulton of Eighty20 explains why...

Posted 2 days ago | Like
Louise Marsland
[NewsMaker] Gavin Rooke

[NewsMaker] Gavin Rooke[Louise Marsland] It's rare these days that new agencies are launched, but veteran marketer Gavin Rooke has launched The New Order, an agency designed for innovation, which intends to lead change in marketing...

Posted 4 days ago | Like
Melissa Attree
The 4Cs of effective content creation

© Suzanne Clements – 123RF.com
© Suzanne Clements – [[www.123rf.com 123RF.com]]
[Melissa Attree] To execute on a defined content marketing strategy, you need to approach the sourcing, publishing and distribution of your content with your Anna-Wintour-esque publishing hat on...

Posted 3 days ago | Like
Ian Drummond
Why media partners are as important as ever in the era of content marketing

[Ian Drummond] With the rise of "owned" channels, such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies...

Posted 3 days ago | Like (3)
Scott Cundill
Social media vs email: Guess who wins?

Social media vs email: Guess who wins?[Scott Cundill] The word "distraction" comes up all too often within the context of social media, and Bryan Adams said it himself -"Social media is a giant distraction to the ultimate aim, which is honing your craft..."

Posted 4 days ago | Like
Marion Scher
Where do all the writers go?

[Marion Scher] For the last year or so there's been a steady trend throughout the media worldwide of journalists, sub-editors and editors being 'let go'. So where do they go...?

Posted 3 days ago | Like (1)
Leigh Andrews
Showcasing the best of SA's creative work on SACN

[Leigh Andrews] "Behind every good idea is an awesome collection of idea chasers." It's certainly an attention-grabbing quote, and relevant to the team behind SA Creative Network or SACN...

Posted 3 days ago | Like
Chris Brewer
How to avoid becoming a scourge of the internet as a spammer - Brewer's Advertising Data

[Chris Brewer] We all send out email messages we've composed ourselves. We're not spammers. We know the person (or persons) we're writing to. So why does your message end up in their "spam box"?...

Posted 4 days ago | Like (2)
Daniel Munslow
IABC EMENA conference tackles leadership communication

IABC EMENA conference tackles leadership communication[Daniel Munslow] LONDON: The IABC EMENA, the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication...

Posted 4 days ago | Like
Danette Breitenbach
SAARF: Finding a way forward

[Danette Breitenbach] Opinions on SAARF's role are split, but what is clear is that the organisation cannot continue in its current form or with its current ways...

Posted 4 days ago | Like (2)
Leigh Andrews
African tourism opportunities become more tangible

African tourism opportunities become more tangible[Leigh Andrews] The Rezidor Hotel Group's Global Director of Sales and Marketing tells us about destination marketing, the first five-star hotel in Sierra Leone, and the challenges of marketing to/in Africa compared to the rest of the world...

Posted 4 days ago | Like
Leigh Andrews
[Behind the selfie] with... Kenneth Garvie

[Behind the selfie] with... Kenneth Garvie[Leigh Andrews] This week, we find out what's really going on behind the selfie with Kenneth Garvie, Head of Digital at DDB South Africa...

Posted 4 days ago | Like
Chris Moerdyk
Hacking away at marketing's reputation

[Chris Moerdyk] Never before have corporate marketing budgets, measurement and spending been under such scrutiny from boards of directors, CEOs and particularly financial directors...

Posted 5 days ago | Like