Ruth Cooper
Ruth Cooper
[The Brave Ideas Podcast] In this episode, Yongama Nxiweni, Conversation Analyst @ Aqua, educates us about how to leverage social listening and research to provide a critical advantage in sports gambling.
Posted 21 hours ago | Like
Danette Breitenbach
Weak Super Bowl TVCs disappoint

(c) Leonard Zhukovsky -
(c) Leonard Zhukovsky - [[www.123rf.com 123RF.com]]
[Danette Breitenbach] The Super Bowl draws 190m eyes, and brands pay the equivalent of R65m for a spot during the game. Of the viewers, nearly a quarter say the television commercials (TVCs) are the most important part of the event, and would rather go to the loo during the game. Despite this, 2017 was one of the weakest years in Super Bowl history for TVCs...

Posted 22 hours ago | Like
Jessica Tennant
Terena le Roux keeps the Ideas/Idees flowing

Terena le Roux keeps the Ideas/Idees flowing[Jessica Tennant] Following the announcement of bilingual Ideas/Idees magazine being closed down by Media24 late last year, editor Terena le Roux approached management to transfer ownership into her name. Now the owner of startup publishing company IdeesFabriek (Ideas Factory), Le Roux says it really was that straightforward...

Posted 22 hours ago | Like
Spero Patricios
Ted Baker's spy thriller ad hints at next-level retail marketing - Launch Factory

Ted Baker's spy thriller ad hints at next-level retail marketing[Spero Patricios] Executive-produced by Guy Ritchie of British crime thriller Layer Cake fame, British retailer Ted Baker's shoppable film is a riveting game-changer for those in the realm of e-tail...

Posted 3 months ago | Like
Spero Patricios
Brands with purpose that walk the talk! - Launch Factory

Brands with purpose that walk the talk![Spero Patricios] If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact...

Posted 1 day ago | Like (1)
Jessica Edgson
Six ways to boost office morale when your staff need it most - Rogerwilco

Six ways to boost office morale when your staff need it most[Jessica Edgson] Jessica Edgson from digital marketing agency Rogerwilco shares six ways to boost office morale as 2017 begins to take its toll...

Posted 1 day ago | Like
Leigh Andrews
Getting heavy-handed on fintech community disruption with Heavy Chef Tours

Roed in action.
Roed in action.
[Leigh Andrews] Heavy Chef founder and CEO Fred Roed shares why he resigned from agency WWC at the end of last year to take the Heavy Chef ‘side project' community to the doers, globally…

Posted 2 days ago | Like
Jared Koning
Top tips for face-to-face selling

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(c) warrengoldswain - [[www.123rf.com 123RF.com]]
[Jared Koning] It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult...

Posted 2 days ago | Like
Tarryn Giebelmann
Before you produce any content for your brand...

Before you produce any content for your brand...[Tarryn Giebelmann] These days, brands seem to produce content for the sake of it. They know that, in order to be recognised by search engines, their websites should be regularly updated with fresh content...

Posted 11 months ago | Like (2)
Stephen Sandmann
Digital marketing trends for 2017 (part 3)

(c) Rabia Elif Aksoy -
(c) Rabia Elif Aksoy - [[www.123rf.com 123RF.com]]
[Stephen Sandmann] In part three of my exploration of digital marketing in 2017, I delve into subjects I haven't covered yet, such as apps, B2B and tracking ROI digital marketing trends, and share more insight into other trends...

Posted 2 days ago | Like (2)
Charles Mburugu
Six awesome SMS marketing tips for businesses

(c) Daniel Ernst -
(c) Daniel Ernst - [[www.123rf.com 123RF.com]]
[Charles Mburugu] Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits...

Posted 2 days ago | Like
Leigh Crymble
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Potayto, Potarto: How this Super Bowl ad changed how I see marketing[Leigh Crymble] Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'...

Posted 5 days ago | Like (2)
Jodene Shaer
The human era of marketing

(c) rawpixel -
(c) rawpixel - [[www.123rf.com 123RF.com]]
[Jodene Shaer] Clean-up in the marketing aisle! Social media has swiped its hand across B2B and B2C and left marketing in disarray. Watch your step, because H2H is demanding shelf space...

Posted 5 days ago | Like
John Sanei
The digital revolution is futile without a customer focus

Rudall30 © –
Rudall30 © – [[www.123rf.com 123RF.com]]
[John Sanei] As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today's climate, it has to be keenly focused on consumer and employee needs...

Posted 5 days ago | Like
Danette Breitenbach
#FDTOOH: Making out of home work

(c) Ali Gokhan -
(c) Ali Gokhan - [[www.123rf.com 123RF.com]]
[Danette Breitenbach] The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

Posted 5 days ago | Like
Danette Breitenbach
#FDTOOH: Following the breadcrumbs

(c) Roman Fedin -
(c) Roman Fedin - [[www.123rf.com 123RF.com]]
[Danette Breitenbach] The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium...

Posted 6 days ago | Like
Jessica Tennant
#DesignMonth: Blush (Paper Company) is the colour of a beautiful planner

#DesignMonth: Blush (Paper Company) is the colour of a beautiful planner[Jessica Tennant] When asked how you are, the typical response used to be ‘Fine, thanks'. These days, it's more often than not ‘So busy!'. All the more reason for a planner to help organise your life and keep your daily schedule in check, and one that you actually would make the time to use and, better still, enjoy...

Posted 5 days ago | Like
Andy Walker
Amazon wants to take over the boardroom, silence Skype with Chime

Picture:
Picture: [[http://memeburn.com/2017/02/amazon-chime-skype/ Memeburn.com]]
[Andy Walker] Internet behemoth Amazon has announced a new workplace messaging and conferencing facility. Dubbed Chime, the product is billed as a “communications service that transforms online meetings with a secure, easy-to-use application that you can trust”.

Posted 7 days ago | Like
Jessica Tennant
LIVE: Jacaranda FM launches its new brand positioning with a world first for radio

LIVE: Jacaranda FM launches its new brand positioning with a world first for radio[Jessica Tennant] Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love...

Posted 7 days ago | Like (1)
Andy Walker
China's Weibo is now worth more than Twitter

China's Weibo is now worth more than Twitter[Andy Walker] Twitter is just not having a good end to the decade. After disappointing Q4 2016 financial results marred the platform's active role in the US Elections, a new report now suggests that Twitter is valued less than its Chinese rival Weibo...

Posted 8 days ago | Like