Danette Breitenbach
Marketing leadership in the new world

(c) Kheng Ho Toh -
(c) Kheng Ho Toh - [[www.123rf.com 123RF.com]]
[Danette Breitenbach] A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers...

Posted 1 day ago | Like
Glen Bosman
Motion picture's digital revolution - CPA

Glen Bosman[Glen Bosman] Today, filmmaking has little to do with film. Digital technology has advanced so much that we can shoot quality video on our phones and share it on social media in seconds...

Posted 1 day ago | Like
Ann Nurock
#CannesLions2017: The rise of real-time updates with Shazam

Josh Partridge, director for EMEA, LatAm and Canada at Shazam.
Josh Partridge, director for EMEA, LatAm and Canada at Shazam.
[Ann Nurock] Music featured strongly at Cannes Lions 2017. I chatted to Josh Partridge, director for EMEA, LatAm and Canada at Shazam, live in Cannes...

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Angie White
Angie White
[Cannes Lions] Egg Films' Sunu took home Gold, two Silvers and Bronze in the Entertainment, Entertainment for Music and Media categories at Cannes Lions International Festival of Creativity, the world's most prestigious advertising awards.

Sunu won for directing the music videos and brand films for One Source, Native VML’s campaign for Absolut starring Khuli Chana, Sarkodie, Victoria Kimani and other African musicians.
Posted 2 days ago | Like
Jessica Tennant
King James the Second wins Allan Gray account

King James the Second wins Allan Gray account[Jessica Tennant] Allan Gray today announced its appointment of King James the Second (II) shortly after leaving its current agency, Ogilvy & Mather Cape Town...

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Jessica Tennant
Facebook Africa's new forward-looking office space

Facebook Africa's new forward-looking office space[Jessica Tennant] Nunu Ntshingila, the regional director of Facebook Africa, recently gave some members of the media a tour of its new office in Johannesburg...

Posted 2 days ago | Like (1)
Chris Moerdyk
Crisis communications is a very specialised business - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] I was having a chat a few weeks ago to Neeran Naidoo, CEO of Hewers Communications, with whom I have worked on and off for many years on various projects, mostly involving crisis communication...

Posted 3 days ago | Like
Boris Dzhingarov
Successfully branding your blog - A necessity in the modern marketing world - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] The brand you have for your business is your image. This is how people will perceive you. Your blog needs to be properly branded so that you can survive in the modern marketing world...

Posted 3 days ago | Like
Walter Pike
Outsurance's Father's Day debacle is a wake-up call for business to understand social issues

Walter Pike[Walter Pike] A few Mother's Days ago Bic insulted women, then there was Helen Zille, Rivers Church, Spur Steakranches, Chris Hart and Penny Sparrow. Last week it was Outsurance's Father's Day ad. The list of social media disasters goes on and on...

Posted 3 days ago | Like (1)
Jessica Tennant
Publicis Groupe shifts spend on award shows, other events to AI initiative

Arthur Sadoun, Publicis Groupe's new CEO.
Arthur Sadoun, Publicis Groupe's new CEO. [[http://www.adweek.com/agencies/publicis-groupe-forbids-all-of-its-agencies-from-participating-in-awards-shows-in-2018/ YouTube: Publicis Groupe]]
[Jessica Tennant] Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...

Posted 3 days ago | Like
Ann Nurock
#CannesLions2017: Striving for real brand purpose

#CannesLions2017: Striving for real brand purpose[Ann Nurock] A subject very close to my heart is that of purpose-driven brands. One just has to look at companies like Unilever to know that ‘purpose leads to purchase'. However, finding a real brand purpose is not easy...

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Jessica Tennant
Clare Bowen from Radiocentre sees radio differently

Clare Bowen
Clare Bowen
[Jessica Tennant] In an exclusive interview between sessions, Bowen and I discussed why creativity and effectiveness go hand in hand and why radio is still very much an effective medium for advertising when done well...

Posted 4 days ago | Like (1)
Desiree Gullan
How digital killed the TV star - G&G Digital

Desiree Gullan[Desiree Gullan] It's official: digital advertising has overtaken TV advertising revenue (IAB Internet Advertising Revenue Report, 2016). As a medium, digital advertising has grown at supersonic speed. Here's what the latest statistics reveal...

Posted 4 days ago | Like
Douglas Kruger
Banking the win of simple business innovation

Banking the win of simple business innovation
© – [[www.123rf.com 123RF.com]]
[Douglas Kruger] Are you using the power of digital to make things worse?

Posted 2 days ago | Like
Boris Dzhingarov
SEO/online marketing - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] SEO incorporates both the technical and creative elements that are required to improve rankings, driving traffic and increasing awareness on a particular product or piece in search engines...

Posted 4 days ago | Like
Brendan Seery
#OrchidsandOnions: There's no monopoly on capital doing good

Hill's The Underdog Project in Cape Town
Hill's The Underdog Project in Cape Town
[Brendan Seery] When a brand does good for the society in which it exists, it can have powerful positive effects not only on its image, but also on sales...

Posted 4 days ago | Like (1)
Ken van Ginkel
[Advertising] The ‘This is Your Time’ campaign from Vodacom aims to give the youth a platform to speak about the power of education...
Posted 5 days ago | Like
Leigh Andrews
#CannesLions: “Surprise us and instil envy in a good way”

Jenny Ehlers, ECD at King James Group and design juror.
Jenny Ehlers, ECD at King James Group and design juror.
[Leigh Andrews] Cannes Lions kicked off this past weekend, and we have ten SA jurors across the various categories. I spoke to Jenny Ehlers, ECD at King James Group and Design juror, about the areas she predicts SA agencies' work will excel in this year, and more...

Posted 5 days ago | Like
Chris Brewer
Do you learn anything at conferences?

Kasto © –
Kasto © – [[www.123rf.com 123RF.com]]
[Chris Brewer] I've always thought that conferences and seminars were a little ho-hum. However, I went to one recently and I have to admit that I really did learn a lot...

Posted 5 days ago | Like (3)
Sharon Piehl
Harnessing the skills of the future

Ammentorp © –
Ammentorp © – [[www.123rf.com 123RF.com]]
[Sharon Piehl] Whitney Houston perhaps summed it up best when she crooned about the children being our future...

Posted 8 days ago | Like (2)