Brand consistency: Taking marketing to a higher level

[Paula Sartini] In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...

Johanna McDowell on bringing SA flair to the Women in Marketing Awards

[Leigh Andrews] Johanna McDowell has just been selected as the only representative of South Africa to be appointed on the UK-based Women in Marketing's (WIM) advisory council for 2018. She lets us in on the importance of championing women in marketing...

Part II: The infrastructure that makes up the network of networks

[Jarryd Chatz] Have you ever wondered "what is the internet really?" You're not alone. That's why I've developed a series of posts to explain how the internet works...

Maverick of brand thinking insights - Is your brand 'woke'?

[Mfundo Ntsibande] As cliché as it sounds, brands need to adapt to consumers' current state of mind and way of things or suffer the consequences of being called out or being irrelevant...

#BehindtheSelfie with... Nina Pfeiffer

[Leigh Andrews] This week, we go behind the selfie with technophile Nina Pfeiffer, co-owner and executive producer at Tulips and Chimneys...

#MeetingsAfrica: Sharing the benefits of tourism

[Danette Breitenbach] The importance of Meetings Africa in terms of its contribution to the macro-economy of the country cannot be underestimated. "It serves to boost tourism revenue while driving employment."

#miningindaba18: The elephant in the room

[Nicci Botha] Mining Charter? What Mining Charter? Mineral Resources Minister, Mosebenzi Zwane, flat out ignored the elephant in the room at the Investing in African Mining Indaba...

#miningindaba18: Beaufort West taps into new water source - Zwane

[Nicci Botha] Water-strapped Beaufort West will have access to a new source of potable water next week, when the Department of Mineral Resources hands over five boreholes to the town's municipality...

#Bookmarks2018: Getting nostalgic with Josephine Buys

[Leigh Andrews] Josephine Buys, CEO of the IAB South Africa, takes some time out from her digital dynamite schedule to take a trip down digital memory lane ahead of the fourth IAB digital summit and tenth Bookmark Awards...

Four fast ways to maximise in-store promotions

[Sandra Steenkamp] When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

Collecting all the soul in the (life)house

[Leigh Andrews] Sunday, 4 February 2018 is a night I'd been waiting for roughly half my life. Ever since I first heard the lilting strain of Collective Soul's Run on 5FM when I was a teen, I'd completely stop what I'm doing, close my eyes and feel the music...

#BizTrends2018: How to manoeuvre through 2018 and come out the other side

[Natasha Fourie] Local industry research has been turned on its head leaving many agencies and clients really scrambling to build benchmarks for success and establishing a new normal...

#BizTrends2018: The transformation of the advertising space

[Pete Case] The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...

The new Polo is cool, confident, and classy

[Ilse Burger] I recently had the chance to take the sixth generation Volkswagen Polo for a spin along the stunning Eastern Cape coastline...

And the Safta nominees are...

[Julia Breakey] The South African Film and Television Awards (Safta) has announced its (very, very) long list of nominees, so buckle up, because here they are...

Bar One Gym Squad gets Mzansi moving

[Lauren Hartzenberg] The Bar One Gym Squad invites township communities in Gauteng, KwaZulu-Natal, Western Cape and the Free State to get active through free and frequent workout sessions...

Game-changing trends for the manufacturing industry in 2018

[Antony Bourne] When you think 'IoT', is your first thought newly affordable, available sensors being added to products after they've been manufactured? If it is, well I believe 2018 will change that...