Ruth Cooper | [The Brave Ideas Podcast] In this controversial episode, we talk about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist’s mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced perspective in agencies. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast. |
Ruth Cooper | [Music] Umlilo concludes his sophomore EP ‘Aluta’ with a music video for fourth single Umzabalazo. The performance art film sees Umlilo reunited with ‘Reciprocity’ collaborators ALV productions and Odendaal Esterhuyse. The music video chronicles the ‘#FeesMustFall’ movement through the lens of two characters who find themselves at opposite spectrum of the South African youth struggle. |
LIFESTYLE & ENTERTAINMENT Behind the scenes of Du Toit's role as Hedwig[Daniel Dercksen] Daniel Dercksen shares a few thoughts with Paul du Toit, who crawls under the skin of Hedwig, one of the most unique and divine iconic characters to ever hit the musical stage in 'Hedwig and the Angry Inch' at Gate 69 in Cape Town. | |
MARKETING & MEDIA #InnovationMonth: Using AR and VR for creative recruitmentThe pokèball submission. | |
Ruth Cooper | The Red Carpet Fashion Show 2016Saturday, 17 September 2016 marked the sixth annual Red Carpet Fashion Show in collaboration with Prestige Magazine and DStv's Fashion One. Hosted at Tides restaurant at The Bay Hotel, the show celebrated design in all its true form, with designers from around the globe. |
MARKETING & MEDIA #InnovationMonth: How to innovate faster in marketingMike Saunders | |
AGRICULTURE, HORTICULTURE & FORESTRY #InnovationMonth: Bayer seed innovation to benefit the entire agriculture communityDr Klaus Eckstein | |
MARKETING & MEDIA From credit-worthy to target-worthy: How predictive scoring is being used in marketingImage © Principa | |
Shan Radcliffe | [Higher Education] "A cop-out" and a "short-term reaction to a crisis" is how analysts have described the government's decision to shield poor and middle-income students from university fee increases. |
MARKETING & MEDIA The People of Prestige[Mike Sharman] Here's how you take the intangible aspects of a B2B success story and translate it into an inspirational narrative that can ignite passion internally - from your workforce - as well as externally with clients who have 'price' at the forefront of a purchase consideration... | |
MARKETING & MEDIA OFyt Gotz new talentOFyt creatives, left to right: Greg Burke, Chris Gotz, Kelly Putter, Jono Shubitz. | |
IT & TELECOMMUNICATIONS How free-2-play is driving digital entrepreneurship and innovation©Svyatoslav Lypynskyy via 123RF | |
MARKETING & MEDIA 1,001 better ways to segment your market (than outdated LSMs)© Gennadiy Poznyakov – 123RF.com | |
ESG & SUSTAINABILITY JAM SA launches 'Real Amazing' campaign[Sindy Peters] Launched in 2005, JAM South Africa now supports more than 1,700 early childhood development (ECD) centres across seven provinces... | |
HUMAN RESOURCES & MANAGEMENT How to tax cellphones in the workplace[Rob Cooper] The use and ownership of mobile devices and computers in the workplace brings a range of implications for payroll calculations, as well as the employee's take-home pay... | |
LOGISTICS & TRANSPORT #InnovationMonth: Carpooling for trees©Cathy Yeulet via 123RF | |
MARKETING & MEDIA #BehindtheSelfie with... Joel SingerJoel at ‘home’ in the Origin Roastery. | |
MARKETING & MEDIA SA's Top 50 Valuable Brands in 2016: What constitutes brand value?Image credit: Brand Finance |