Ross Sergeant

Media Strategist and Marketing Consultant
Location:Cape Town, South Africa
Skype:rbsergeant

Profile

Ross has 17 years' media and marketing experience, having occupied senior client-side media roles in the United Kingdom (Diageo), Ireland (Diageo) and South Africa (FNB and Brandhouse), and agency-side media strategy roles at MediaCom, OMD, and MEC.
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The five biggest advances in media and marketing today

The media world is changing more rapidly than ever before. Keep up...

By Ross Sergeant 20 Mar 2017

1,001 better ways to segment your market (than outdated LSMs)

The most important first step taken by any classical marketer is the decision of which consumers to target...

By Ross Sergeant 22 Sep 2016

Media agency rebates: What marketers need to know (and do)

A recent report from the American Association of National Advertisers (the ANA), which represents client-side advertisers, has sent shockwaves through the global advertising industry...

By Ross Sergeant 14 Jun 2016

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