IT & TELECOMMUNICATIONS A beginner's guide to digital transformation©icetray via 123RF | |
MARKETING & MEDIA Cannes About Town: In the Jury RoomThe mobile jury, hard at work. | |
MARKETING & MEDIA The rise of short-form, real-time contentOosthuizen | |
MARKETING & MEDIA The firefighters: the nexus between personal and national reputation[Manusha Pillai] The deployment of South African firefighters in Canada impacted positively on the country's brand and reputation... | |
MARKETING & MEDIA Writing good advertising copy (Part 3)© Kirill Kedrinski – 123RF.com | |
MARKETING & MEDIA Your buyers don't belong to you[Clive Evans] In the perennial quest to build strong brands marketers have traditionally sought to move would-be customers from first awareness through to purchase, on to loyalty and then post purchase evangelism... | |
MARKETING & MEDIA Why you need to put customer communications on the boardroom's agenda today[Jacques van Wyk] It can be tempting to take a scattered approach to customer communications to attract new customers and upsell your current base... | |
MARKETING & MEDIA PR needs an image campaign: time to recognise PR's influence in marketing - Ogilvy South Africa[Stuart Smith] Creativity in PR means reframing a brand's story with ideas that cut through this effectively, writes Stuart Smith Global CEO of Ogilvy Public Relations... | |
LIFESTYLE & ENTERTAINMENT #WeeklyWineWrap: Move over red & white, blue & orange wine is now a thing© Cukmen via 123RF | |
ESG & SUSTAINABILITY #YouthMonth: Water is everyone's business - Dean Muruven[Sindy Peters] Dean Muruven does important work in the environmental sector striving to ensure a water secure future for all South Africans... | |
IT & TELECOMMUNICATIONS Fulfilling the promise of blockchain©adrianhancu via 123RF | |
MARKETING & MEDIA Cannes About Town: The Beautiful Game[Emma Carpenter] As the giants of the technology industry battle it out to build the biggest stage on the beach here in Cannes, another festival of a different kind is taking place in France, which is surprisingly similar to the advertising frenzy that kicked off this weekend. | |
LIFESTYLE & ENTERTAINMENT Discover Paarl in winter[Ruth Cooper] I have to say that Paarl hasn't really registered on my list of places to explore, besides a trip to the beautiful Laborie Wine Farm last year. | |
MARKETING & MEDIA Cannes About Town: Getting here© Jozef MiÄic – 123RF.com | |
RETAIL #CGFSummit: Food safety, not just a Western luxury© Sakkmesterke – 123RF.com | |
MARKETING & MEDIA #TRENDING: What do an umbrella, a shark and a house plant have in common?Image by 123RF | |
RETAIL #CGFSummit: Reap the rewards of doing business sustainably[Leigh Andrews] 'Shared-value sustainability' was a hot topic on the third and final day of the Consumer Goods Forum, with insights shared by Nestlé CEO and former Consumer Goods Forum co-chair, Paul Bulcke. | |
HEALTHCARE Prevention is better than cure© Bruce Rolff 123RF | |
Ken van Ginkel | [Production] That a television works as hard as those elements that you might consider integral to what that a business does is what Picture Tree director, Richard Truter, wanted to convey in a trio of 30-second spots for DDB Johannesburg... |