Are you feeling the marketing squeeze?

[Andrew MacKenzie] In the context of the current economic climate, in South Africa and the rest of the world, brands and marketers are feeling the squeeze and are stretched to deliver a marked return on their marketing investment...

Beyond the superficial knowledge - insights over observations

[Bogosi Motshegwa] I'm convinced that advertising agencies and indeed marketers are struggling to make the distinction between an observation and an insight, particularly when it comes to the so-called 'black market'...

[Bookmark Awards 2016] Panning the builders' jury panel

[Leigh Andrews] Digital advice ranging from a selection of the 2016 Bookmark Awards' builders' jury panel: The importance of emotional resonance in digital work, as "humans don't stop being humans when they go online", as well as deep consumer insight and eliciting behavioural change...

Tips for effective inbound marketing success

[Aimeé Serrão] On a daily basis, individuals are bombarded with a variety of marketing messages including television commercials, billboards, radio commercials, print advertisements and cold calls...

Guidelines for using images in blog posts

[Charles Mburugu] The phrase 'A picture is worth a thousand words' is very true when it comes to blogging. Nowadays, people are bombarded with tons of content on a daily basis...

Ace hoteliers working with new Silo and historic Matjiesfontein

[Brian Berkman] Veteran hotelier Tony Romer-Lee has been hard at work revitalising the Spier hospitality offering and now adds two major projects to his PMR consultancy...

[Bookmark Awards 2016] Panning the marketers' jury panel

[Leigh Andrews] Digital advice from a selection of the 2016 Bookmark Awards' marketers' jury panel: Prepare for an evolution in digital thinking and greater brand equity. But first, stop treating digital as a department...

Managing business reputation - a luxury or necessity?

[Kevin Welman] Minister of Finance, Pravin Gordhan, delivered his 2016 Budget Speech on Wednesday, 24 February. Key to the minister's speech was allaying fears of a possible recession and staving off a possible ratings downgrade...

Five budget speech highlights you may have missed

[Rob Cooper] Finance Minister Pravin Gordhan did an admirable job of balancing South Africa's books in his 2016 Budget, by providing a sound framework for the next year...

[Orchids & Onions] No missing bus with Toyota's new Hilux

[Brendan Seery] Maybe it's because I'm Irish that I love a fight. Not fisticuffs, you understand, but a battle of wits is more my style. And if I believe I am right, I don't back down...

Three of the hottest tech startups in SA

[Hicks Crawford] Let's take a look at three of the top tech startups that can trace their roots to South Africa...

[Future of Work] The war for talent

[Merle O’Brien] There is a war for talent happening among multinational brands as the global divide widens in wealth, human competency, access to resources and social media literacy...

[Future of Work] The fastest disappearing jobs

[Louise Burgers] Content editors, data scientists, marketing and sales managers are among the hottest jobs right now. However, jobs that are disappearing, include media workers, print workers, travel agents and flight attendants...