MARKETING & MEDIA Business is about selling© Michal Bednarek – 123RF.com | |
MARKETING & MEDIA Make your sponsorship work for your brand: Work at your sponsorshipSponsors effectively run the race with you... © Prakaymas Vitchitchalao – 123RF.com | |
Ruth Cooper | [Music] Shortstraw release new music video for their single High School. The video was shot while the band was on tour in Japan in October 2015. The video was shot by Tom Revington and directed by Russell Grant and Alastair Thomas. |
MARKETING & MEDIA [BizTrends 2016] 16 trends for 2016[Louise Burgers] These 16 trends for 2016 will dominate the media and marketing industry in South Africa and further afield this year... | |
CONSTRUCTION & ENGINEERING #DesignMonth: Design industry in a critical place of opportunity[Yashaen Luckan] Design, whether built form, industrial, visual or utilitarian, is a construct of place and time, hence society. Context, herein referred to as place, defines and informs design, while design in turn changes the dynamics, structures and perceptions of society. Design therefore has an implicit ethical duty to society... | |
MARKETING & MEDIA [Design Indaba 2016] Beyond the conference© Image credit: Hetty Zantman | |
ENERGY & MINING #DesignMonth: Reimagining energy storage with LiGE[Sindy Peters] The technology used to produce renewable energy has advanced by leaps and bounds over the last 10 years, providing a greater output at lower costs. Energy storage, on the other hand, has been a persistent bugbear. LiGE believes it has the answer... | |
AUTOMOTIVE Volksie Kombi replays popular tunes[Henrie Geyser] I have been to most of the lovely game parks in South Africa, Namibia and Zimbabwe in a wide variety of vehicles, but a recent 3,000km trip from Cape Town up the Garden route... | |
MARKETING & MEDIA The ultimate online bait[Aimeé Serrão] Just like the fish is attracted to the hook masquerading as the worm or the same way the moth is drawn to the flame, individuals are tempted to lose their inhibition and click on certain links... | |
MARKETING & MEDIA Creating scalable development with growth hacking[Susie Dinneen] By combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth... | |
ESG & SUSTAINABILITY #DesignMonth: Student concept used in WildAid video[Sindy Peters] WildAid, impressed by the concept created by an 'agency' of students has charged ahead with it... | |
MARKETING & MEDIA The inconvenient truth of PR measurement - Meltwater[Heidi Myers] In an age where web traffic reports, sales figures and social media followers can all be analysed in a heartbeat and business leaders are under pressure from finance directors, the onus falls on marketing to quantify how its mix of activities affect the bottom line... | |
MARKETING & MEDIA So how good are you really?[Chris Brewer] What makes you believe you are producing the best advertising possible? How relevant is your experience really..? | |
CONSTRUCTION & ENGINEERING #DesignMonth: The R1bn rebirth of Sun City[Sindy Peters] Sun City's been around since 1979, and in order to stay relevant, it's had to innovate and reimagine its offering over the years... | |
IT & TELECOMMUNICATIONS Security rules for first time cloud users©rangizzz via 123RF | |
MARKETING & MEDIA Four points to consider before setting up a direct marketing capability[Gareth Mountain] The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilities... | |
LEGAL Carbon tax: priority air pollutants declared[Helen Dagut] The Department of Environmental Affairs published two draft notices, most recently in January 2016, in which priority air pollutants have been declared, in terms of the Draft Carbon Tax Bill, 2015... |