Jet flies again

[Dave Nemeth] In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers...

Property less volatile than most other forms of investment

[Steve Caradoc-Davies] For the shrewd investor, property provides one of the best returns with the least risk, even in a shrinking economy...

#DesignMonth: Bringing old-school nostalgia to trendy events

[Leigh Andrews] The easiest way to up engagement at business events is to install a photobooth - but not the clunky version that takes hours to set up at vast expense. Instead, locally designed RevelBox weaves an element of fun into your event DNA...

Lighting the way

[David Limbert] There's more to lighting than meets the eye - discover why lighting is vital for events...

Super growth brands - Do brands change advertisements too often?

[Erik du Plessis and Neil Higgs] It is often said that brands change their advertisements before they have worn out...

#MiningIndaba: Zwane remains upbeat about sector

[Nicci Botha] While acknowledging that the SA mining industry is in trouble, Zwane remains upbeat about where the sector is going...

Tips for effective newsjacking in social media marketing

[Aimeé Serrão] With the proliferation of social media sites, social media marketing practices and social media management tools have become an integrated part of everyday life...

#Trending: Brands that won the Super Bowl

[Louise Burgers] Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game...

Amla and the sport reporting mistruths

[Leigh Andrews] Which of these statements is true: a) Cricketer Hashim Amla turned down an interview with an 'improperly dressed' Indian female journalist and asked her to change her attire before he's give her a soundbite, b) Amla pays a fine for not wearing the Castle Lager logo on his shirt, or c) None of the above. Welcome to the murky waters of 'ethical journalism'...

#DesignMonth: Revolutionising the safari experience

[Cari Coetzee] Combining the concept of crowdsourcing and social media, Kruger enthusiast Nadav Ossendryver has created an app that has revolutionised the game-viewing experience...

Dangers of rental and long-term contracts

[George Golding] Whilst companies have no option but to embrace technology, to take advantage of the efficiencies and cost savings it has to offer, they need to avoid long-term contracts...

Why e-commerce has become the main focus in the digital world - Incubeta

[Lianne Godfrey] Today, e-commerce has evolved into a trillion dollar industry, although the exact number of online stores is hard to calculate. Either way, it is obvious that e-commerce has become a vital component of the digital advertising industry as a result of its endless opportunities...

Isuzu bakkies are tough contenders

[Henrie Geyser] Bakkies are hugely popular in this country, just like "utes" in Australia and "trucks" in Yankeeland, and South Africans have a vast choice of brands and models in 4x2 or 4x4...

From trophy winner to cheapest in one year!

[Rolf Akermann] In 2014 a wine cellar that I have supported over the years won the Jan Smuts trophy for the best young wine across all cultivars. Two weeks prior to the announcement I had sent a mail to the CEO predicting that their wine will win awards...

Weaving dreams into websites

[Eric Kyalo] Dreamweaver is a powerful and popular tool for developing websites...

Social marketing

[Eric Kyalo] It is a type of internet marketing that uses various social media networks so that it can archive branding goals and marketing connection. It involves social sharing of videos, content and images for the purpose of marketing...