[African Cristal 2015] Lessons for African creatives

[Leigh Andrews] The African Cristal 2015 prove that African awards are being taken far more seriously than before. The call is to do great work based on smart, relevant ideas that tell the authentic African story...

[Behind the Selfie] with... Francois du Preez

[Leigh Andrews] This week, we find out what's really going on behind the selfie with Francois du Preez, Digital Creative Director of Grey Advertising Africa...

No company is untouchable anymore

[Aki Kalliatakis] I really thought that the recent banking crisis which has caused misery for billions of people around the world was the pinnacle of corporate stupidity...

On special... yeah right!

[Rolf Akermann] When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase...

Creativity 101: The secrets of business brainstorming

[Leigh Andrews] Play Pictionary, make lists to get the brain going and work in groups of two to five people to improve your business brainstorming, says Ross Chowles - ECD/creative strategist at The Jupiter Drawing Room...

Transformation at Stellenbosch: What the future holds

[Nicci Botha] Transformation at universities - or lack thereof - has been hitting the headlines in recent months, with the call from various bodies for change in the country's venerated institutions of higher learning...

[Retail Congress Africa] Little to do with channels, much to do with customer obsession

[Jessica Tennant] Retail author and lecturer Martin Butler will be sharing knowledgeable insights, based on current research for his third book (to be published early next year), at Retail Congress Africa next month...

Impressive Mount Everest on wheels

[Henrie Geyser] The newly-released Ford Everest has been upgraded to combine seriously sexy premium quality, saloon-like handling and richly furnished living quarters with muscular off-road capability and ruggedly handsome looks...

Unilever scoops Top Employer award again

[Nicci Botha] FMCG company, Unilever, has been certified as the number one company to work for in South Africa and Africa for the third and second time in a row respectively by the Top Employers Institute, scoring 99.2% in four of the nine criteria set out in the survey...

Greening Cape Town's skyline

[Nicci Botha] When you have a backdrop as dramatic as Table Mountain, it must be very hard to resist the temptation of making a contrasting statement when it comes to adding to the city's skyline...

Angie's ANAs lack valid value proposition

[Edzai Conilias Zvobwo] Using ANA information available via mainstream media, I employed several models to test the validity of the programme's value proposition and came to the conclusion that: ANAs have no valid value proposition...

Big data: Man vs the machine

[Leigh Andrews] Principa CEO, Jaco Rossouw, explains how they've developed algorithms and models that have been highly accurate in predicting the results of the #RWC2015 rugby matches so far...

Simple solutions for growth: Rules for winning marketing in Africa

[Marilyn Dutlow Munga] With a population of 1,1 billion people, 65% under the age of 35, growing economies and increasing middle class spending power, Africa is every marketer's dream...

EXCLUSIVE: Verashni Pillay new M&G Editor-in-Chief

[Louise Burgers] The Mail & Guardian has appointed seasoned journalist, editor and digital strategist Verashni Pillay as its new Editor-in-Chief...

How to optimise Twitter for SEO

[Charles Mburugu] A few years back, the question was whether to go for search marketing or social media marketing. People did not understand how social data could be used for SEO purposes...

The evolution of business communication

[Daniel Munslow] The traditional role of public relations continues to evolve in a dynamic and constantly changing landscape. Today, PR is a key function of an organisation's reputation management strategy...

[Earth Focus] Walk on the wild side: thoughts around a campfire

[Roger Metcalfe] Life on our over-populated planet is undergoing such stress, that we risk increasing disconnection from the natural world on which our survival ultimately depends...

Two things they forgot to tell you about your media plan

[Chris Brewer] If you were to ask most junior media planners what "MPX" and "APX" are, they'd either look blank or suggest "radio stations perhaps?" These terms are solid, basic, research protocols...