Dialling into South African advertising with +27

[Leigh Andrews] Referring to cities by their dialing codes is clever, turning Joburg into '011', Cape Town into '021' and Durban into '031'. +27 Advertising takes this concept a step further...

The holy grail of marketing - word of mouth

[Nuno Lopes] Mention "the holy grail of marketing" to any agency exec and you're bound to have a bunch of buzzwords and the latest digital trends thrown your way...

[Loeries 2015] Reaping the Creative Future Scholarship rewards with Anita Dama

[Leigh Andrews] Students can be many things, but those in the creative industries are a different breed altogether. Smart, connected and with quick-as-a-whip wit...

[TrendTalk] These brands are the BOSS of Twitter

[Louise Burgers] You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

The emperor in clothes

[Danette Breitenbach] It is anarchy out there with many brands and companies reviewing their media at present, in particular brands such as Unilever and Coca-Cola. This is because they are seeking assurances...

Warning signs your archiving strategy is not geared for the future

[Bryan Balfe] With the exponential growth in data currently being experienced, and every indication that this information explosion will only accelerate into the future...

Bringing #TheFutureByDesign to the present

[Beverley Klein] Last week, #TheFutureByDesign magazine was launched at the MTN Solution Space at the UCT Graduate School of Business in Cape Town. Hosted by the hilarious comedian and advertiser Mum-Z, the night was set for a quirky and insightful event...

Five questions to ask yourself before clicking on a link

[Carey van Vlaanderen] In today's world of advancing cybercrime, URL's can lead to password and data theft, as well as drive-by-download malware attacks...

A stranger to your selfie

[John Laurence] No, this is not about how men who take frequent selfies are more narcissistic and psychopathic (they apparently are, though)...

Auris sparkles after make-over

[Henrie Geyser] Toyota has given its strong-selling Auris hatchback a few dabs of fresh make-up and some nifty cosmetic surgery to give it more appeal in a tightly contested segment...

The IAS - Bringing marketers together

[Beverley Klein] Not many people know of the IAS, but they should, as it helps marketers and agencies connect, says MD Johanna McDowell...

For marketers or anybody thinking about a new role and challenges

[Bryan Ndlovu] As I journey through life, I have engaged with young marketers looking for new career challenges...

Swedish SUV with class and cling

[Henrie Geyser] Volvo's latest XC90 has arrived on local shores with renewed confidence...

Great marketing advice for people too scared to start their own business

[Chris Moerdyk] At last I have found a marketing book written specifically for would-be entrepreneurs and all those people who really want to start their own businesses but are just too terrified to take the plunge.

Hyper-connected world fuelling a retail revolution

[Quinton Pienaar] With predictions that by 2020 there will be 26 billion connected devices, according to Gartner, an almost 30-fold increase from 2009 when there were...

Taking the bite out of loadshedding

[Nicci Botha] Picture this... You're sitting in the dentist's chair, you've lost all feeling in the left side of your face and you would have drool running down your chin if it wasn't for a regular application of the suction tube...

Future APEX award predictions: More agencies, more recognition

[Ann Nurock] Ann Nurock, our APEX awards media correspondent on the ground, spoke to ACA board member and the APEX Awards chairperson Gareth Leck about what it takes to win an APEX award...

UPS vs AVR and why your business needs both

[Marco Da Silva] Given the current and very real power crisis in South Africa, and the fact that it is set to continue for the foreseeable future, a generator coupled with a UPS...

A Grand Prix award dedicated to Jenna Lowe

[Ann Nurock] I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21"...