MARKETING & MEDIA Commissioning a corporate film: An executive note[Roger Metcalfe] In today's overcrowded, fast-moving marketplace, your company is judged, accepted and paid according to how it presents, re-presents and projects itself. Film makes a powerful statement... | |
MARKETING & MEDIA [APEX awards 2015] Peak praise resonates with ACA APEX awards wins[Leigh Andrews] With their inception in 1995, the annual APEX awards are 20 years old this year. ACA CEO Odette Van der Haar gives us a brief glimpse into what they stand for year-round and how they truly prove local communication effectiveness and excellence... | |
MARKETING & MEDIA SA advertising's competitive edge: Great ideas and global awareness[Ann Nurock] Joanina Pastoll shares her thoughts on the local ad industry needing to celebrate our 'South African-ness' and let our context solve problems in a unique, award-winning way... | |
MARKETING & MEDIA Lessons from Willy Wonka on the art of promotion[Andrew MacKenzie] A great story teaching children to be grateful, polite and humble. But as marketers we can learn a few lessons from this story about the foundations of great marketing... | |
MARKETING & MEDIA Centralising print services for more effective printer fleet management[Caron de Fortier] Despite a move towards printing less, the reality is that with growing volumes of information, organisations are actually printing more than ever... | |
IT & TELECOMMUNICATIONS Cloud is the next big leap in the evolution of accounting softwarestockimages via freedigitalphotos.net | |
IT & TELECOMMUNICATIONS How the cloud helps SMEs tidy up the IT mess[Steven Cohen] Cloud back-up provider IronTree estimates that one in five South African small and medium-sized enterprises (SMEs) experience some form of data loss once a year, most commonly as a result of accidents and natural disasters, data corruption, or theft of computing devices. | |
AUTOMOTIVE It's the updated Kia Rio[Luke Preston] The Rio, Kia's best-selling vehicle worldwide, has received an update for 2015... | |
MARKETING & MEDIA Why your small business needs content marketing[Charles Mburugu] Content marketing is a powerful marketing strategy and, for many brands, content marketing has replaced traditional advertising and is considered an important tool to make an impact... | |
MARKETING & MEDIA [Loeries 2015] iPod-based award judging, only in the week of the awards[Leigh Andrews] As award shows mainly receive criticism on the judging process, I've made this year's Loerie Awards' judging process as transparent as possible, with insight from one of this year's international jury chairmen... | |
MARKETING & MEDIA How African storytelling can win awards, international recognition[Leigh Andrews] Africa's known for its storytelling tradition, but is not usually awarded for it beyond South Africa - the fact that Kenya has just won its first ever Cannes Lions trophy is proof of this. Graham Cruikshanks, TBWA's Director of Africa Operations, explains... | |
MARKETING & MEDIA Loyalty by another name[Krystal Schär] Much has been said about customer loyalty, but with businesses investing vast operational capacities and extensive resources to build and bring these programmes to market, we have to ask ourselves if customers are more satisfied as a result... | |
AUTOMOTIVE Ford Focus ST clings and handles even better[Henrie Geyser] Additional make-up and go-faster touches have polished the looks of the face-lifted Ford Focus ST... | |
MARKETING & MEDIA Mobile, mobile, mobile[Danette Breitenbach] This was the key message from Nicola Mendelsohn at the recent Facebook Creative Summit held at Turbine Hall in Johannesburg... | |
MARKETING & MEDIA Solving the hardest problem in marketing - multi-channel attribution[Michal Wronski] I'd like to discuss a problem that every marketer with significant cross-channel media spend struggles with - how to optimally balance media spend across online and offline channels to maximise campaign goals... | |
LIFESTYLE & ENTERTAINMENT No X or magic in Magic Mike XXl[Daniel Dercksen] After watching Magic Mike XXl you feel like taking 1000 showers to get rid of the smut and cheap entertainment... | |
LIFESTYLE & ENTERTAINMENT Bananatastic Minion madness[Daniel Dercksen] Fun is upgraded with zany Minions joviality in a well-deserved 'biopic' that vividly answers a questions fans have been asking since their superstardom... | |
MARKETING & MEDIA Awards after awards. Enough already[Rolf Akermann] Advertising awards are plentiful. Cannes Lions, Loeries, Pendorings, CIO, AAF, AotW, CRESTA and LIA to name but a few, and all these awards are about creativity... | |
MARKETING & MEDIA [NewsMaker] Mike Sharman[Louise Burgers] Mike Sharman, the co-founder of Retroviral Digital Communications, will be the new head of Bidvest Media's Retroviral subsidiary as Chief Creative Strategist... | |
HUMAN RESOURCES & MANAGEMENT [I Am Talent]: The Talent Wave[John Gatherer] One of the biggest strategic imperatives facing the business world is how to find innovative and pragmatic approaches to attracting, developing, engaging and retaining talent... |