MARKETING & MEDIA Advertising is not a numbers game, it's a people's game[Veruschka Khan] An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. But advertising in 2015 is not a numbers game... | |
IT & TELECOMMUNICATIONS One security platform to rule them all?[Neil Cameron] Each type of facility is different so it needs a different security solution... | |
TOURISM, TRAVEL & HOSPITALITY It's in the bag[Brian Berkman] Let's keep this our dirty little secret... | |
MARKETING & MEDIA Forever is a long time[Danette Breitenbach] Years ago, a vehicle manufacturer ran a campaign where women could test drive their vehicle. I responded and booked a test drive - not a positive experience for me... | |
LIFESTYLE & ENTERTAINMENT A tribute to Whitney Houston[Daniel Dercksen] After debuting with a sold-out six-week run in Joburg in 2014 and a highly successful second season there earlier this year, The Greatest Love of All - The Whitney Houston Show starring Belinda Davids - will be travelling to Cape Town for a limited season at the Artscape Opera House from 8 to 19 April, 2015. | |
MARKETING & MEDIA SA's social media gets supportively sporty for the Blitzboks[Leigh Andrews] How do we show support to our local sports team when they play away? Through social media, of course. Especially if you're a fan of the Blitzbokke... | |
AUTOMOTIVE Ford sharpens its Focus[Henrie Geyser] It's very difficult to improve on an already good car but the white coats at Ford sharpened their focus and added new engines and a host of new technologies to its new Focus, at the same time applying some skilful cosmetics to sharpen the looks and overall appeal of the popular range... | |
MARKETING & MEDIA What makes Hero agency super[Leigh Andrews] It often takes a lot of digging beneath the surface to unravel what really makes an agency work well. For Hero, that digging reveals deeply digital roots... | |
MARKETING & MEDIA CRM can be really magical - when it works[Aki Kalliatakis] Best you do everything in your power to ensure you use your CRM system properly to ensure your customers have a positive experience and leave happy... | |
LIFESTYLE & ENTERTAINMENT Dynamic dance duo performs exciting double bill at Baxter[Daniel Dercksen] In Grant and Shaun: A Double Bill of Dance, Cape Town artists Grant van Ster and Shaun Oelf, two of the hottest young talents on the local dance and theatre scenes, take to the Baxter's Flipside stage for a short season. | |
LIFESTYLE & ENTERTAINMENT Raise your teacups[Sindy Peters] Once upon a time, on a forested farm in Helderstroom, both young and old threw on their fanciest threads to raise their teacups to a summer well spent ... | |
MARKETING & MEDIA [Behind the Selfie] with... Melissa Attree[Leigh Andrews] This week, we find out what's really going on behind the selfie with Melissa Attree, director of content strategy of Ogilvy & Mather CT... | |
MARKETING & MEDIA Would I do it again? My four days at SXSW...[Heidi Brauer] My four days at SXSW left me feeling like I'd eaten a huge, shiny, red, American-grown apple that should've been delicious, but looked better than it tasted... | |
MARKETING & MEDIA Brands need to make a difference[Deborah Usher] A defined 'purpose' should be a brand's ultimate goal, brought about through communications and through the organisation's internal culture, product development and CSR initiatives... | |
MARKETING & MEDIA Event cinema: bringing global theatre to local screens[Leigh Andrews] You no longer have to fork over enough for a hefty return air ticket to absorb the best of British theatre - all you need is popcorn and a seat at your nearest Cinema Nouveau... | |
LIFESTYLE & ENTERTAINMENT Death busters[Daniel Dercksen] In the mindbender, The Lazarus Effect, a group of researchers bring the dead to life and suffer the consequences when the unimaginable turns into a gruesome nightmare. | |
MARKETING & MEDIA Partnerships inspire creativity as technology shifts gears[Jacques van Wyk] A recent Tech Nation report, Powering the Digital Economy 2015, shows that three-quarters of successful digital companies surveyed work in a close network of entrepreneurs, with whom they share ideas... | |
HUMAN RESOURCES & MANAGEMENT Your CV has just seconds to impress: make them count[Niteske Marshall] Eight seconds is all it takes to knock the socks off potential employers reading your CV and entice them to read more... | |
ESG & SUSTAINABILITY Partnerships can rectify school sanitation horrors© Djordje Radivojevic – 123RF.com | |
MARKETING & MEDIA [Loeries 2015] Agency expectations with... FCB Joburg[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Jonathan Deeb, ECD at FCB Joburg, expects... |