Five reasons why explainer videos are the business

[Jessica Hopley] Being able to describe and explain your complex product or service, with the additional support of sound and video, gives your consumers a better understanding of what you do...

Six steps to enhance your customer loyalty programmes

[Leigh Andrews] There's no denying the value offered by customer loyalty programmes, but what does it take to get it right? Lauren Barbour, lead consultant for customer strategy at Principa, explains...

[NewsMaker] Dylan McLean

[Louise Burgers] Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public...

5 Rooms awakens the senses

[Evan-Lee Courie] In the valley of the Constantiaberg Green Belt, you'll find a gem of a place, The Alphen Hotel. Hidden there is the intimate 5 Rooms Restaurant...

Out of Africa - the booming industry of online lottery

[Sumita Saha] More and more industries are facing the shake up of online competition. Nothing is sacred it seems, from TV (Netflix) to hotels (AirB&B) to music (Spotify), and now the latest casualty appears to be the lottery...

Ignore neuroscience at your 2015 marketing campaign's peril

[Leigh Andrews] Your marketing is likely missing its mark if you're not including elements of neuroscience, says Colleen Backström, MD of Kaleidoscope response marketing...

Secrets to improve your email marketing success rate

[Leigh Andrews] Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...

Why your small business should be making use of SEO

[Sophie Baker] Sophie Baker of Biz4Afrika speaks to Casson Media, experts in search engine optimisation (SEO) and web design, to get their tips on how your small business can and should make use of SEO...

[Design Indaba 2015] FilmFest '15 on the fringe of unusualness

[Jessica Tennant] The redeeming power of tattoo art; the conscientising power of hip hop in places like Yemen, Uganda, Columbia and Cambodia; gay life in Kenya where homosexuality is criminalised; and the strange case of American art forger, Mark Landis, says something of the unusual stories...

Bookmarks Awards reflect a maturing industry

[Danette Breitenbach] Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

Bizcommunity congratulates RYSMI graduates

[Terry Levin] On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...

Online video news: what works, what doesn't and what the future holds

[Dan Calderwood] South Africans are connecting to the internet - more so every day. But online no longer means just computers - it's tablets, mobiles and any device that has an internet connection...

Four tricks to stay creative

[Sophie Baker] Often, creativity is the kickstart a business needs to get off the ground, or to stay ahead...

Digital marketing advice for SMEs

[Sophie Baker] Digital marketing is becoming a bit of a hot topic, with the popularity of online and e-commerce services...

Four common marketing mistakes SMEs make

[Sophie Baker] You could be inadvertently setting yourself up to fail with your newly-developed marketing plan...

Social media 101 for small businesses

[Sophie Baker] Years ago, most small businesses were community-based brick and mortar stores, who got by on support from locals in the town or village they were built in. Later, social media erupted and gave businesses a new way to connect with their customers.