MARKETING & MEDIA Brands, cats and the ANC all have nine lives[Chris Moerdyk] I was asked to comment by a few business newspapers last week about the impact on the Ocean Basket restaurant brand following a complaint that it sold some dishes using freshwater fish... | |
MARKETING & MEDIA [Orchids & Onions] Home truths win hearts, but snake oil and puffery get thumbs down[Brendan Seery] The best advertising echoes a basic human truth - and instantly connects with us because we have experienced just that situation... | |
MARKETING & MEDIA Extending the 'Life is Awesome' philosophy beyond the creatives[Leigh Andrews] A future where design isn't limited to the 'creative' industries is on the cards asserts Liné van der Merwe of Life is Awesome agency... | |
MARKETING & MEDIA There's no limit for Offlimit Communications in 2015[Leigh Andrews] With 2014 seeing the agency win big accounts like McDonald's and DStv, rub your hands in anticipation of what the rest of 2015 has in store for Offlimit Communications, says creative director Artwell Nwaila... | |
MARKETING & MEDIA Marketing in tough times[Noëleen Bruton] In tough economic times, marketers are sometimes tempted to compromise their brands in order to drive sales or footfall - but this is a danger zone.... | |
MARKETING & MEDIA [Bookmarks] The secret to digital success[Danette Breitenbach] Digital is a different animal to other mediums, with its own nuances and particularities. Just as some television commercials fail, so not all digital campaigns succeed, so I posed a question on the eve of the IAB Bookmark Awards... | |
TOURISM, TRAVEL & HOSPITALITY Book Review: Things ewe never kn'ewe about South African place names[Henrie Geyser] Things ewe never kn'ewe about South African place names, by Ann Gadd, and reviewed by Motoring Editor Henrie Geyser, takes you from Baardskeerdersbos to Tweebuffelsmeteenskootmorsdoodgeskietfontein - and all points between... | |
MARKETING & MEDIA [NewsMaker] Alistair Mokoena[Louise Burgers] The appointment of industry heavyweight Alistair Mokoena as the managing director of Ogilvy & Mather South Africa was one of the big industry moves announced last year... | |
MARKETING & MEDIA Why you'll hear from Joe Public at Design Indaba 2015[Leigh Andrews] Whet your appetite for Design Indaba 2015 with a preview of what to expect from Joe Public's Xolisa Dyeshana and Pepe Marais in their conference-opening talk... | |
HUMAN RESOURCES & MANAGEMENT [BizCareers] What do I do when you've had a career blip[Juliette Attwell] In the first BizCareers Column for 2015 we look at what to do when you feel you have chosen the wrong job - should you, or should you not add it to your CV? | |
LIFESTYLE & ENTERTAINMENT Mesmerising Big Eyes[Daniel Dercksen] Open your eyes and marvel at the wonder of Big Eyes, the outrageous true story of one of the most epic art frauds in history, which shows how greed corrupts artistic integrity... | |
MARKETING & MEDIA Where have all the good logos gone?[Gary van Zyl] Over my career, I've witnessed the agency or designer presenting a logo that 'looks nice', but when dissecting the logo into its fundamental building blocks, you find that there's not much substance to it... | |
MARKETING & MEDIA 10 things to do when the lights are out[Tim Hill] Businesses are suffering because of the ongoing load shedding across South Africa. Not everyone is in a fortunate position to own a generator, so the flow of day-to-day work tasks is interrupted... | |
MARKETING & MEDIA An insider's guide to surviving decreasing budgets and increasing technology[Marie Rocher] The digital wave is fundamentally altering the way in which audiences are accessing, interacting and consuming content; that much we all know... | |
MARKETING & MEDIA Programmatic or problematic advertising for SA's online publishers?[Dries Badenhorst] Programmatic advertising is no newbie when it comes to the buying behaviour of online banner advertising. For those not in the know, it typically refers to the use of software to purchase digital advertising... | |
MARKETING & MEDIA Brand and newspaper sales... When the customer isn't king[Ed Herbst] 'People should buy the newspapers they trust and part of that derives from a feeling of some certainty that you will find in your newspaper a reflection of the world as you see it...' - Peter Bruce | |
AUTOMOTIVE Dressed up and ready to impress[Henrie Geyser] Hyundai's popular i20 hatchback is now dressed in stylish European fashion to give it an even stronger presence in the toughly fought B segment where it has already established a strong foothold... | |
MARKETING & MEDIA Conferencing trends in 2015[Teresa Jenkins] In the hyper-connected world we live in, business professionals, CEOs, meeting professionals and others are starting to place a much higher value on the power of human connection... | |
EDUCATION & TRAINING Google Helpouts shuts down: Are live video tutorials viable?[Edzai Conilias Zvobwo] Google has announced that it will be shutting down Helpouts on 20 April 2015... |