How social media marketing helps in boosting your business

[Jyoti Wadhwa] The term "social media " has entered within the boundaries of fame and recognition in the past few years, but it has revolutionised the concept of digital marketing by bringing in loads of benefits for business owners...

Have your social media blinkers blocked the Jenna Lowe #GetMeTo21 campaign?

[Leigh Andrews] Why has Jenna Lowe asked us to help her #GetMeTo21? It's been all over social media lately, but so has everything else, so little surprise if you're not aware of the dire organ donation situation in SA...

Corporate sponsorships and your business

[Tauriq Moosa] Brands and logos of companies are everywhere at entertainment events, and even feature at events that have the capacity to change the course of history...

Skylight: Live Theatre at its best on the big screen

[Daniel Dercksen] Experiencing the thrill of a live performance of David Hare's astounding play Skylight in the comfort of a cinema is an ultimate visceral high, where the power of theatre and the art of film superbly unite, magnifying its dramatic intensity 10 times.

Reasons for decline in generational family wealth

[Carien Strauss] Approximately 70% of second-generation families squander assets received from an estate transfer.

How to avoid destroying your translation budget

[Ian Henderson] Commoditisation is sweeping through every industry as products and services are made as uniform, plentiful and affordable as possible to make them more attainable...

The NAC's Rosemary Mangope on the fragmented arts industry

[Leigh Andrews] I found out about the NAC's R9m funding to 13 flagship arts organisations, especially as the arts are media-painted as 'underfunded' and the NAC itself is non-profit making...

[AfricaCom 2014] Appsolutely awesome insights from the final AfricApps session

[Leigh Andrews] Have you factored slow EDGE and desktop link incompatibility into your mobile app design process? These hot topics were bandied about on the last day of AfricApps at AfricaCom 2014...

Six principles for treating customers fairly

[Kele Pule] When customers tell one what they want, listen to them, clarify and confirm what they are saying, acknowledge and seize the opportunity...

The proof is in the omni-channel experience this festive season

[Lynette Hundermark] As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers...

It's about the creative

[Danette Breitenbach] Eddie Mbalo, Interim CEO, On Digital Media/StarSat, believes South Africa's content providing industry is in a crisis and this is why TopTV ended up the way it did...

[TrendTalk] Africa's brand opportunities in 2015

[Louise Burgers] A strong, aspirant emerging middle class, a tech boom, media and brand opportunities and the only continent with untapped growth, make the African continent an increased focus of large multinationals for 2015...

[Mobile360] Minimising Ebola risk and mortality through mobile

[Leigh Andrews] When it comes to mobile, we can only prepare for the future by looking to the past. That's why it's so important to keep the lessons learned from the 2014 Ebola outbreak in mind, especially as mobile played its biggest role in health disaster management yet...

It's time for a war on the digital chokers

[Chris Moerdyk] I received an email from a colleague this week asking me to sign a petition against local cellular networks taking 50% profit from revenue generated by SMS text messaging in aid of charity...

[AfricaCom 2014] Connected cars, IoT and the data revolution

[Leigh Andrews] Ever wish you could locate your car in a packed parking lot by checking on your phone? With the Internet of Things, everyday household products are about to become a whole lot smarter...

2014 Klink Awards winners revealed

[Evan-Lee Courie] A consumer-driven competition, the Klink Awards aims not only to recognise the profound impact of wine and its production, but the exceptional achievements of the South African wine tourism industry...

Those Sea Point glasses: Social media missing the point?

[Leigh Andrews] Comments on the Sea Point #perceivingfreedom art installation have been flowing thick and fast... and faster now than before with tweets that the installation caught fire...

What is the aboutness of your website?

[Joseph Neusu] Many company websites suck from a user and search engine point of view. This is because more emphasis is placed on aesthetics than on the website's "aboutness"...