MARKETING & MEDIA Why marketing should be image centric[Rachel Brayer] Living in a digital age has undoubtedly enabled our communications to become more sophisticated. With over 2.5 billion camera phones in use worldwide, we now expect everyone to be able to photograph and video 24 hours a day, ready to upload for mass-communication on the web. | |
LIFESTYLE & ENTERTAINMENT Dance - South Africa's 12th official language[Terry Levin] The first programme of the Baxter Dance Festival - Celebrating 10 years of Dance opened last night with performances by six dance companies, each showing off a different facet of the state of Cape Town's dance and choreographic arts. | |
MARKETING & MEDIA It's coming... The Internet of Things[Danette Breitenbach] The Internet of Things is already way beyond hype. It is going to be big. How big? That depends on the source, but by 2020 it will be worth trillions of dollars... | |
MARKETING & MEDIA Bringing emotion back to e-commerce with curated commerce[Mike Saunders] Our access to information has never been better, which has certainly empowered the consumer, but at the same time has also effectively rendered them more indecisiveness than ever before... | |
MARKETING & MEDIA Nakasa does not deserve to be shoved into any box[Anton Harber] Nat Nakasa would have been bemused. He would be pleased to be brought back to home soil at last, almost 50 years after he died in New York. | |
LIFESTYLE & ENTERTAINMENT Honda launches seven-seater Mobilio[Henrie Geyser] Honda has just launched its latest seven-seater Mobilio in South Africa in two specification levels and powered by the same 1.5-litre i-VTEC engine that is already doing duty in the Honda Ballade. | |
MARKETING & MEDIA Save us from the horror of read rage[Llewellyn Kriel] Along with Dean Koontz, my favourite living author is Stephen King. Not only do these supreme masters scare the holy bejabbers out of me, but they're also Stradivariuses in the use of English. | |
MARKETING & MEDIA New age marketing in the era of the cloud[Farren Roper] Great marketing no longer starts with an 'aha moment' in a boardroom or within the agency. It now starts with the customer... | |
MARKETING & MEDIA [African Cristal Awards] How DDB ticks all the right boxes across the African advertising industry[Leigh Andrews] With DDB's agencies nominated three times in the African Cristal Awards' agency of the year category alone, competitors are asking what's behind their continent-wide success? All is revealed... | |
MARKETING & MEDIA [African Cristal Awards] What winning continent-wide awards means for the local ad industry[Leigh Andrews] South Africa's King James Group was crowned Agency of Year at this weekend's African Cristal Awards. But what does that say about the state of the African ad industry? | |
MARKETING & MEDIA How to use social CRM to simplify your business and increase sales[James White] Managing customer relationships is something that many businesses struggle with and can be a hindrance to long-term success... | |
MARKETING & MEDIA Why one press release won't make you famous[Juanita Vorster] Fame and fortune have been used in the same sentence for centuries. And when it comes right down to the bone, the publicity generation component of PR is all about creating fortune through fame... | |
IT & TELECOMMUNICATIONS Corporate responsibility - The Derelict[Dawie Botes] Having worked in corporate offices for years, I've picked up on an alarming situation plaguing our electricity supply. I call them 'Derelicts'; the remnants of people's positions, still hanging around long after someone have left an office... | |
MARKETING & MEDIA On-the-job performance support revolutionising workplace training[Ivanna Granelli] Looking for an effective alternative to classroom-based training and e-learning, as well as higher return on investment (ROI) from new business systems and processes? Look no further... | |
MARKETING & MEDIA Joost, #Neknomination and #Icebucketchallenge... which raised the most awareness of MND/ALS?[Leigh Andrews] Did Joost's appearance at this weekend's Bokke match do more to raise awareness for MND/ALS than #Neknomination and #Icebucketchallenge? Did you even realise they're one and the same thing? | |
LIFESTYLE & ENTERTAINMENT Gone Girl will blow your mind[Daniel Dercksen] If there's one film everyone will be talking about, it's David Fincher's masterful Gone Girl, a captivating mindbender that will hit you like a ton of bricks. It's one of those rare gems that creeps up on you like The Sixth Sense, delivering unexpected Hitchcockian twists and suspense that guarantees to keep you glued to your seat for its two-and-half-hour running time. | |
MARKETING & MEDIA [NewsMaker] Gerhard Reinecke[Louise Burgers] The NewsMaker series this week features Gerhard Reinecke, senior strategist at Yellowwood Future Architects. Reinecke hails from advertising (account management and strategic planning) and the research industry... | |
IT & TELECOMMUNICATIONS A new marketing era?[Jessie Rudd] Discovery Insure has a really nifty little gadget that it attaches to your car when you take out insurance: a tracking device that can also measure the impact on your car... | |
ESG & SUSTAINABILITY Huggies hands over Kia Sportage to first winner[Evan-Lee Courie] Friday, 3 October 2014 is a day Steven Lakay from Swellendam will never forget. He became the lucky owner of a Kia Sportage 2.0L Ignite after entering the Huggies Dry Comfort competition. | |
MARKETING & MEDIA Why you shouldn't bombard your audience with the same message on multiple platforms[Leigh Andrews] If you've been merrily copy-pasting the same bland marketing message across all the social media platforms you've signed your brand up to, read this quickly, before you do more damage... |