MARKETING & MEDIA Save us from the horror of read rage[Llewellyn Kriel] Along with Dean Koontz, my favourite living author is Stephen King. Not only do these supreme masters scare the holy bejabbers out of me, but they're also Stradivariuses in the use of English. | |
MARKETING & MEDIA New age marketing in the era of the cloud[Farren Roper] Great marketing no longer starts with an 'aha moment' in a boardroom or within the agency. It now starts with the customer... | |
MARKETING & MEDIA [African Cristal Awards] How DDB ticks all the right boxes across the African advertising industry[Leigh Andrews] With DDB's agencies nominated three times in the African Cristal Awards' agency of the year category alone, competitors are asking what's behind their continent-wide success? All is revealed... | |
MARKETING & MEDIA [African Cristal Awards] What winning continent-wide awards means for the local ad industry[Leigh Andrews] South Africa's King James Group was crowned Agency of Year at this weekend's African Cristal Awards. But what does that say about the state of the African ad industry? | |
MARKETING & MEDIA How to use social CRM to simplify your business and increase sales[James White] Managing customer relationships is something that many businesses struggle with and can be a hindrance to long-term success... | |
MARKETING & MEDIA Why one press release won't make you famous[Juanita Vorster] Fame and fortune have been used in the same sentence for centuries. And when it comes right down to the bone, the publicity generation component of PR is all about creating fortune through fame... | |
IT & TELECOMMUNICATIONS Corporate responsibility - The Derelict[Dawie Botes] Having worked in corporate offices for years, I've picked up on an alarming situation plaguing our electricity supply. I call them 'Derelicts'; the remnants of people's positions, still hanging around long after someone have left an office... | |
MARKETING & MEDIA On-the-job performance support revolutionising workplace training[Ivanna Granelli] Looking for an effective alternative to classroom-based training and e-learning, as well as higher return on investment (ROI) from new business systems and processes? Look no further... | |
MARKETING & MEDIA Joost, #Neknomination and #Icebucketchallenge... which raised the most awareness of MND/ALS?[Leigh Andrews] Did Joost's appearance at this weekend's Bokke match do more to raise awareness for MND/ALS than #Neknomination and #Icebucketchallenge? Did you even realise they're one and the same thing? | |
LIFESTYLE & ENTERTAINMENT Gone Girl will blow your mind[Daniel Dercksen] If there's one film everyone will be talking about, it's David Fincher's masterful Gone Girl, a captivating mindbender that will hit you like a ton of bricks. It's one of those rare gems that creeps up on you like The Sixth Sense, delivering unexpected Hitchcockian twists and suspense that guarantees to keep you glued to your seat for its two-and-half-hour running time. | |
MARKETING & MEDIA [NewsMaker] Gerhard Reinecke[Louise Burgers] The NewsMaker series this week features Gerhard Reinecke, senior strategist at Yellowwood Future Architects. Reinecke hails from advertising (account management and strategic planning) and the research industry... | |
IT & TELECOMMUNICATIONS A new marketing era?[Jessie Rudd] Discovery Insure has a really nifty little gadget that it attaches to your car when you take out insurance: a tracking device that can also measure the impact on your car... | |
ESG & SUSTAINABILITY Huggies hands over Kia Sportage to first winner[Evan-Lee Courie] Friday, 3 October 2014 is a day Steven Lakay from Swellendam will never forget. He became the lucky owner of a Kia Sportage 2.0L Ignite after entering the Huggies Dry Comfort competition. | |
MARKETING & MEDIA Why you shouldn't bombard your audience with the same message on multiple platforms[Leigh Andrews] If you've been merrily copy-pasting the same bland marketing message across all the social media platforms you've signed your brand up to, read this quickly, before you do more damage... | |
LIFESTYLE & ENTERTAINMENT Lessons learnt as an RTD first-timer[Jordan Scott] I have been well and truly Rocked by the Daisies. I've never been to an outdoor music festival and I was slightly apprehensive as I like my home comforts. So I wrote up hundreds of lists, Googled every 'festival hack' I could find and eventually packed up on Thursday to head to Cloof Wine Estate. | |
ESG & SUSTAINABILITY Ke nako! Shifting to a green economy[Sindy Peters] Ke nako (It's time) was the buzz phrase top of mind during the months preceding the 2010 FIFA World Cup. In 2014 this phrase once again rings true, but for a new zeitgeist: it's time for business to get on the green wave. | |
MARKETING & MEDIA Five ways to market your business on a shoestring budget[Robyn Hazekamp] Marketing is absolutely essential for any business to achieve real success and stay relevant, but a traditional marketing campaign can be costly for a small company... | |
LIFESTYLE & ENTERTAINMENT Volvo R-Design T5 is a beaut![Henrie Geyser] New engines and transmissions and a whole spectrum of added fancy features, including an eye-catching new R-Design interior and body trim, are signature features of the latest Volvo XC60 range. | |
MARKETING & MEDIA The genius of judging awards[Bridget von Holdt] Judging isn't casual reading; you're on the hunt for jaw-dropping perfection. You want to be astonished with creativity, innovation, attention to detail and overall professionalism. |