Content marketing for boring brands

[Kat Scholtz] If you think your brand is boring, look again. Not only are there many options for connecting with your customers, but it's important not to get caught up in the idea that content marketing only consists of a grand video series...

Be weird. Get noticed

[Louise Burgers] The next 100 years will be shaped by screens - as opposed to the automobile which is what dominated in the last century...

Brand monogamy is a myth. Here's why

[Tim Allemann] The idea that most people are exclusively loyal to brands needs some re-evaluation. The picture of fanatically loyal consumers doing anything for their brand of choice has become particularly...

Advertisers need to grow a pair

[Chris Moerdyk] Almost 20 years ago, I suggested that there was an enormous opportunity waiting for advertisers and their agencies with the vaguest semblance of balls.

To the MannaBay born

[Brian Berkman] There is so much added value for guests staying at MannaBay that the room rate is great value when compared with run-of-the-mill five-star establishments.

Newspapers' scrutiny of each other can be good

[Anton Harber] Like politicians, national sports coaches and rhinos, newspapers proprietors need big heads and thick skins.

Because life's better with bubbles

[Ilse Burger] I've never seen myself as the typical champagne-drinking girl that loves all things glitter and gold, but something happens to you when you walk through the doors of J.C. Le Roux.

Five digital disruptive Frisbees (and how they affect your bottom line)

[Mike Saunders] Andy Haldane, Executive Director for Financial Stability at the Bank of England in tackling regulation uses the analogy of a dog catching a Frisbee... Essentially, a simple approach is effective...

Rental escalations in SA

[Elaine Wilson] Broll Property Group often gets asked by international investors why rental escalations in South Africa are not linked to inflation.

Shifting to the next phase of CRM: Marketing automation

[Lauren Heap] One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...

Landlords need to protect themselves against the Credit Amnesty Act

[Martin Goodman] The Credit Amnesty Act has raised a fair amount of concern in the rental industry especially among landlords and estate agents renting out property to tenants.

Lead generation tips from the coolest kids in school

[Graeme Wilson] After a little playground analysis, we realised that the tactics used by cool kids to make friends aren't that different from the lead generation tactics smart marketers use to find new customers...

How social media is destroying our society

[Chemory Gunko] I was an early adopter of social media... my Facebook, Twitter & LinkedIn accounts all kicked off around 2006/7 - and once again I find myself an early adopter as...

Ask Afrika's ICON brand winner: What it takes to stay on top

[Danette Breitenbach] The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...

[NewsMaker] Kabelo Moshapalo

[Louise Burgers] Kabelo Moshapalo has recently been appointed Executive Creative Director of Tequila\Johannesburg. As the new ECD, he hopes to establish a "meaningful ideas culture".

Experiencing Africa's greenest hotel

[Ilse Burger] A mere 400m from the airport I potentially found the solution to make those early flights just a little bit better... Hotel Verde, dubbed "Africa's Greenest Hotel" - and rightly so.

Über wealthy on the increase ... and on the move

[Dr Andrew Golding] A number of recent press reports have commented on the rising property market in South Africa and in particular the manner in which the very top end of that market is performing.