MARKETING & MEDIA Have you hugged your freelancer today?[Marie Rocher] Freelancers. They're no longer sketchy characters lurking on the outskirts of the workforce but a global force to be reckoned with. | |
TOURISM, TRAVEL & HOSPITALITY A view on the Blu[Brian Berkman] With 177 keys, The Radisson Blu at Granger Bay abutting the V&A Waterfront, is large enough to accommodate groups and airline crews but still manages to maintain the feeling of an intimate hotel. | |
HUMAN RESOURCES & MANAGEMENT SA graduates have unrealistic salary expectations[Abram Molelemane and Anton Ressel] It seems for one reason or another that many South African graduates have unrealistic expectations of their first jobs. | |
LIFESTYLE & ENTERTAINMENT Relax and recharge at De Hoop[Ruth Cooper] If yearning for a quiet and remote getaway surrounded by spectacular nature, yet still privy to a few basic luxuries, then the De Hoop Nature Reserve, a world heritage site situated in the Overberg region just a few hours' drive from Cape Town might be just what you're looking for. | |
MARKETING & MEDIA Are you addicted to the news?[Eugene Yiga] "We have a right to know!" That was the basic argument against the Secrecy Bill. But what exactly does this mean? | |
MARKETING & MEDIA Mixed messages[Mike Taberner] Every brand has a message - one that their customers, employees and suppliers understand and live by, right? | |
MARKETING & MEDIA Fighting it out with strategy[Sid Peimer] When you're the age of about two or three you discover something quite devastating. And you never view the world in the same way again... | |
LIFESTYLE & ENTERTAINMENT Add a little spice to your life at the Pepper Club[Ruth Cooper] Situated in the beating heart of Cape Town, one street above iconic Long Street, the Pepper Club Hotel and Spa caters to a trendy and jet-setting clientele. | |
MARKETING & MEDIA Interview with BBC's Chris Davies[Beverley Klein] BBC Global News' Director of Sales & Marketing, Chris Davies, shares some information about the BBC's new shows and campaigns it's running in South Africa, and also how social media is a driving force in breaking news today. | |
LIFESTYLE & ENTERTAINMENT The show must go on[Eugene Yiga] Albert Horne, Chorus Master and Music Assistant of Cape Town Opera, chats about celebrating the company's 15th anniversary by restaging its highly acclaimed production of Show Boat. | |
MARKETING & MEDIA Twitter ad sales targets SA[Danette Breitenbach] Twitter has appointed a local ad sales partner, Ad Dynamo in South Africa. I spoke to Ali Jafari*, vice president of direct sales, Europe, Middle East and Africa (EMEA). | |
MARKETING & MEDIA Do we have the will to defend our freedom?[Anton Harber] Exactly 20 years after we achieved media freedom, an opposition advertisement was banished from the national broadcaster because it showed pictures of police shooting protesters. So just as we were celebrating our freedom, it was eroded. | |
MARKETING & MEDIA Why customer satisfaction surveys are important[Louise Robinson] According to statistics, a satisfied consumer will share a good customer service experience with two to three people, while an unhappy customer will tell between eight and ten people, sometimes as many as twenty. | |
MARKETING & MEDIA The impact of media digitisation on monitoring[Jaco Pienaar] The connected lifestyle has changed the way people not only engage with one another but also how they consume content. | |
MARKETING & MEDIA How to navigate the new PR landscape[James White] The business landscape, especially relating to public relations, has changed. Now is the time to get with the changes, adapt and push forward. | |
MARKETING & MEDIA Embracing the personalisation of everything[Nick Durrant] Given the fact that almost every purchase we make, every search term we enter, and every call we place is now recorded and stored in vast digital databases, brands and marketers have access to more information than they've ever dreamed of. | |
MARKETING & MEDIA Adding brand value with media monitoring[Jaco Pienaar] Media monitoring comes in for its fair share of criticism. And thanks to the connected world of today, many organisations have tools freely available to do their own monitoring. |