MARKETING & MEDIA A clickthrough isn't conversion until it's converted[Travis Bussiahn] When you buy advertising from an online vendor like the Big 'G' you get two main options: You can place advertising on their Search Network or you can place advertising on their Display Network. | |
ENERGY & MINING Conflicting rights to exploit natural resources[Jackwell Feris] Should parliament pass the current proposed amendments to the Mineral and Petroleum Resources Development Act No. 28 of 2002 ("MPRDA") without any further regard to the potential conflict which could arise between the mineral provisions and the petroleum provisions thereof during an application process for mineral rights (prospecting and/or mining rights) and petroleum rights (exploration and/or production rights) it may lead to administrative problems for the Department of Mineral Resources ("the DMR") to administer. | |
MARKETING & MEDIA Four trends to shape the marketing and communications landscape in 2014[Diane Charton] The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they are to thrive in this always-evolving environment. | |
IT & TELECOMMUNICATIONS Data monetisation: unlocking the real value of business information[Ayanda Dlamini] As mobility, big data and mobile broadband continue to grow in significance, they are changing the personal and enterprise computing landscape. At the same time, data monetisation is emerging as a major topic of discussion, because each of these trends has the potential to provide extraordinary value for businesses. | |
LIFESTYLE & ENTERTAINMENT It's a wild life for Ross Jack[Ruth Cooper] Transitioning from producer to artist a few years ago, Ross Jack has been steadily increasing his reach and fans since EP, "Chandeliers" and debut album, "Notes from the Wild". We had an email chit chat with him to find out more. | |
MARKETING & MEDIA The future of marketing metrics: Customer equity[Lisa Basson] As the term goes, 'you cannot manage what you cannot measure', it is important for management to have a grasp on what and how they are measuring their marketing activities. | |
MARKETING & MEDIA Big data, big benefits[Gerald Naidoo] Most companies have heard about big data, and are vaguely aware of the benefits. Unfortunately, it remains a 'nice idea' but one whose benefits are not well understood. | |
MARKETING & MEDIA The other 'i' word[Travis Bussiahn] Look at them over there. They're leaders in innovation. It's written on their wall in bold typography, on their website in luxurious .gif while their LinkedIn profiles deem them thus as well. They are captains of industry, masters of the future, legends of the letter 'i'. | |
ENTREPRENEURSHIP Six million empty promises[Anton Ressel] The government's recent election manifesto promise to create six million new jobs over the next five years should have all of us very excited. Why then, do I feel like punching someone in the face? | |
HUMAN RESOURCES & MANAGEMENT [BizCareers] What am I doing wrong?[Juliette Attwell] This week we help a jobseeker improve his jobseeking abilities with advice on the application process, job portals to look at, and the interview stage. | |
LIFESTYLE & ENTERTAINMENT Murder she wrote[Eugene Yiga] After last year's sold-out five-week workshop run at The Hampstead Downstairs - and before it returns to London this May - local audiences can experience powerful theatre in a new play about apartheid assassin Eugene "Prime Evil" de Kock. | |
MARKETING & MEDIA Open justice changes witnesses' lives forever[Anton Harber] Just because they lived close to Oscar Pistorius and had the misfortune of hearing the events that led to his murder trial, the lives of witnesses were torn apart. | |
MARKETING & MEDIA Brands are more than product features[Nicole Velleman] A brand is built across multiple channels and multiple touch-points over time, and every one of these interactions between customer and business shapes this perception. | |
MARKETING & MEDIA Globalisation: Could it be the fall of marketing?[Sanele Mgaga] Acquisition by international firms of South African founded companies is killing marketing in the country. Yes I said it!...well most of them, not all. | |
MARKETING & MEDIA The legitimacy of authenticity[Louise Burgers] There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across. | |
MARKETING & MEDIA Website woes[Grant Bushby] Having recently returned to South Africa from a 15 year tenure in London, I am constantly amazed at the number of small, local businesses that don't have their own websites. | |
RETAIL SA vs Botswana: The Woolworths price difference[Gwen Watkins] As the rand weakens and the pula strengthens, so consumers in Botswana find the gap in the cost of goods between South Africa and Botswana in Woolworths grows and not in their favour. | |
LIFESTYLE & ENTERTAINMENT Front Row Friday with Blackbyrd[Jordan Scott] In preparation for K-Day, KFM and MTN have been hosting live studio performances over the last few weeks. Jordan Scott was privileged to have a few minutes with Tarryn Lamb, Samantha Heldsinger and Tamsyn Make of Blackbyrd at last week's Front Row Friday, here's what they had to say. | |
MARKETING & MEDIA The rise and rise of the selfiePhoto via @TheEllenShow |