MARKETING & MEDIA Problem finders are better creatives than problem solvers[Sid Peimer] The subject of creativity is an elusive one (especially on Fridays at lunch time), so perhaps it's time to go back to school... | |
MARKETING & MEDIA "What contextual targeting can teach traditional media"[Keanan Reis] Advertising as we know it is dead. Or at least it should be. This argument is one you might hear in conversation with a new media evangelist, social media guru or Web 3.0 Jedi (not sure what they're calling themselves this week). | |
TOURISM, TRAVEL & HOSPITALITY Let your imagination run wild... Sol did[Brian Berkman] It is easy to be cynical about The Palace of the Lost City and to dismiss it simply as the fantasy creation of The Sun King, but it is precisely because it has been entirely envisioned by someone who... | |
MARKETING & MEDIA How to build a 'learning culture' in your organisation[Al Mackay] Leading organisations centre everything they do on consumer insight. Most marketers understand the importance of real, deep, intuitive insight into their markets - it helps them create messaging that resonates and produce products and services that meet functional, emotional and social needs. | |
MARKETING & MEDIA When it pays to be social media savvy[Michelle Strauss] You know how reunions go. There's the "So what do you do?" question and instead of sticking with my original plan, I say it again... | |
FINANCE & INSURANCE Multi-channel call centres can improve debt collection rates[Jed Hewson] South Africa has a mobile penetration of roughly 118% - which means that 50 million people are wielding close to 59 million cell phones. Yet despite the implementation of RICA, mobile churn (where users buy and discard SIM cards) is still increasing. | |
MARKETING & MEDIA Don't turn your advertising into chemical warfare[Chris Moerdyk] There is a disturbing trend in television advertising in South Africa that is impacting negatively on naive brands. | |
LEGAL How safe are commercial landlords: effect of CPA[Lucinde Rhoodie] Lease agreements fall within the ambit of the Consumer Protection Act, No 68 of 2008 (Act) as a 'service' which is defined as including the provision of access to or use of premises or other property in terms of a rental. | |
HUMAN RESOURCES & MANAGEMENT Can an employee be disciplined while on sick leave?[Jacques van Wyk] If an employee is genuinely sick, an employer must postpone the disciplinary enquiry. This is because it is one of the essential prerequisites of fairness and equity that the employee be afforded an opportunity to state his or her case in response to the allegations brought against him or her. | |
MARKETING & MEDIA Flora ad deadheaded[Rod Baker] NEWSWATCH: Unilever has withdrawn a Flora margarine advert that has been condemned as homophobic, reports the BBC. | |
MARKETING & MEDIA Measuring email: the key to maximising email ROI[Luke Wingfield Digby] While social media and search engine marketing might be getting all the attention these days, email continues to be the ultimate ROI powerhouse for marketers, generating an average of just over $40 for every marketing dollar spent | |
MARKETING & MEDIA Guptas want Indy stake: Survé says 'No!'[Rod Baker] NEWSWATCH: Iqbal Survé, Sekunjalo's executive chairman, is reported by IOL to have turned down a bid by the Guptas for a stake in Independent News & Media group. Meanwhile, SA photojournalist Adil Bradlow, released by Egyptian authorities, was due back in SA yesterday morning, reports Mail & Guardian, and The Guardian in the UK takes a look at how the late Sir David Frost made his place in TV history (Video). | |
MARKETING & MEDIA Five questions that land clients[Donna Rachelson] Often when it comes to marketing, we get fixated on the message that we want to transmit to potential clients and forget to actually listen to what our target audience actually wants from us. | |
ENTREPRENEURSHIP Networking activities crucial to SME development and growth[Gugu Mjadu] Building relationships with the right individuals is key to the success of a business, due to the long lasting and powerful effect a favourable relationship can bring about. | |
FINANCE & INSURANCE Growing Africa through FDI and local partnerships[George Ferreira] While foreign direct investment (FDI) into Africa dipped somewhat over the past two years, it is forecast that it will increase by more than 10% in 2013. Investment into Angola, Mozambique and South Africa appears to be the most prominent, according to the African Economic Outlook 2013 report. | |
MARKETING & MEDIA Former ANN7 editor allegedly fears for his life[Rod Baker] NEWSWATCH: ANN7's in the news again... for all the wrong reasons... Mail & Guardian reports that a former ANN7 consulting editor claims he fears for his life after he was allegedly threatened by an armed bodyguard at the ANN7 offices on Friday. | |
MARKETING & MEDIA No Hlaudi weather at sunny SABC?[Rod Baker] NEWSWATCH: And they're back in the news, instead of reporting it... You've got it... the SABC... because it seems its Hlaudi Motsoeneng wants 70% of the news to be positive, reports Mail & Guardian, which also reports that the 'sunshine' policy is not good news in Media Monitoring Africa' eyes. But some good news anyway, EWN reports that Egyptian authorities have released South African photographer Adil Bradlow. | |
MARKETING & MEDIA Successful online brand communication and evaluation[Dean Lederle] In a time where more and more brands are going online to reach their audience, it is important to know how to do this effectively and more importantly, how to monitor the success of a campaign. | |
LIFESTYLE & ENTERTAINMENT Apartheid in outer space[Daniel Dercksen] The war is on in Elysium and this time it's very personal for South Africa-born writer-director Neil Blomkamp. After taking the world by storm with District 9, his war of the worlds in Soweto, Blomkamp now launches another fuming futuristic onslaught with the firepower of 1000 nuclear missiles in Elysium. | |
LIFESTYLE & ENTERTAINMENT Sexy and sassy, Footloose - the musical[Daniel Dercksen] I want to dance freely and it's all because of Footloose - the musical. now raising the roof at the Masque Theatre until 7 September. |