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Donna Rachelson's profile on Bizcommunity

Donna Rachelson is the CEO and founder of Branding & Marketing YOU, a company that specialises in personal branding and marketing - and the author of the best-selling book of the same name. Donna can be contacted on or visit www.brandingandmarketingyou.com.
All | Articles | Profile
Crafting your personal brand story

[Donna Rachelson] Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.

Posted 27 days ago | Like (1)
How to land your dream job

[Donna Rachelson] What's your dream job? Everyone has one. Whether you want to work on a particular project, for a specific company, or you long to accomplish a defined goal, you probably have an idea in your mind of what your dream job would be. Instead of dreaming about that job, choose to pursue it and increase your chances of turning it into a reality.

Posted 2 months ago | Like
Personal branding: What we can learn from Lance Armstrong

[Donna Rachelson] Lance Armstrong has been an icon of cycling, the hero of countless sportspeople and an ambassador for cancer awareness, and yet over the past week his powerful personal brand has come crashing down. There are personal branding lessons we can take from his fall from grace, as well as from other sportspeople whose careers have been affected by controversy.

Posted 6 months ago | Like (1)
Branding lessons from the Olympics

[Donna Rachelson] The world has caught Olympic fever and South Africans are glued to their TV screens thanks to the likes of Chad Le Clos, Cameron van der Burgh and the lightweight men's four rowing team, who have bagged three gold medals at the London 2012 Games.

Posted 9 months ago | Like (2)
Business lessons from Lady Gaga

[Donna Rachelson] Love her or hate her, Lady Gaga is a marketing genius. Before her meteoric rise to fame, she was just a girl who dropped out of school to start singing in nightclubs. She had no following and no reputation. But just a few years down the line, she's a global superstar with the highest number of followers on Twitter in the world, multiple award-winning tracks and millions of adoring fans. She is one of the most talked-about celebrities in the world. How has she managed this?

Posted 10 months ago | Like (1)
What's stopping you marketing yourself?

[Donna Rachelson] You know you need to market yourself and you've even come up with a few ideas, but you just haven't done anything about it yet. Sound familiar?

Posted 1 year ago | Like
Your 5-step personal branding workout

[Donna Rachelson] Any doctor or health professional will tell you that regular exercise is important to get fit and stay healthy. Likewise, if you want a "fit" and healthy personal brand, you need to flex your branding muscles and give them a workout. Here are a few ideas on how to do that.

Posted 1 year ago | Like
Six ways to boost your career in 2012

[Donna Rachelson] Instead of trying to keep vague work-related New Year's resolutions ("I'm going to improve my career skills; find a better work/life balance or make more of an impact in my team"), focus on specific areas where you can implement sustainable changes in your work life in 2012.

Posted 1 year ago | Like
Why 'authenticity' is so vital to personal branding

[Donna Rachelson] The word "authenticity" has become one of those over-used marketing terms - people have stopped thinking about what it really means and why it's important. Yet authenticity is actually critical to successful and sustainable branding, especially in terms of personal branding and marketing.

Posted 1 year ago | Like
What personal branding and marketing is not

[Donna Rachelson] Since writing my book, Branding & Marketing YOU, I've come to realise that there is a lot of confusion about what the term "personal branding" actually means. There are many misconceptions floating about and I'd like to clear a few of them up, which is why I've put together this list of four things that personal branding is not.

Posted 1 year ago | Like (2)

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