Often when it comes to marketing, we get fixated on the message that we want to transmit to potential clients and forget to actually listen to what our target audience actually wants from us.
By Donna Rachelson 3 Sep 2013 07:30
According to people around the world surveyed in the Havas Media second annual Meaningful Brands Index, what makes people care about brands, increasingly, is whether those brands improve lives.
By Donna Rachelson 30 Jul 2013 16:25
You may not think that you need to market yourself in the workplace, but if you're experiencing any of the following signs, you may just need to rethink your stance.
By Donna Rachelson 27 Jun 2013 13:01
When many people think of "personal marketing", what they picture is something to the effect of that last situation: somebody shouting from the rooftops about just how fabulous he or she is. But, contrary to popular belief, personal marketing is not about spamming people with inflated descriptions of your abilities. It's about getting noticed for the value you add.
By Donna Rachelson 29 May 2013 10:58
Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.
By Donna Rachelson 23 Apr 2013 14:33
What's your dream job? Everyone has one. Whether you want to work on a particular project, for a specific company, or you long to accomplish a defined goal, you probably have an idea in your mind of what your dream job would be. Instead of dreaming about that job, choose to pursue it and increase your chances of turning it into a reality.
By Donna Rachelson 1 Mar 2013 11:20
Fact: Social media is not a bubble that will burst anytime soon. It's here to stay and it's influencing the way people communicate and do business. It makes sense, then, to ensure you know how to use it as a tool in your own career.
By Donna Rachelson 7 Jan 2013 09:46
Over the last few years, I've focused my efforts mainly on personal branding and marketing, but as I've worked with organisations I've come to understand the importance of effective team branding too.
By Donna Rachelson 27 Nov 2012 12:26
Lance Armstrong has been an icon of cycling, the hero of countless sportspeople and an ambassador for cancer awareness, and yet over the past week his powerful personal brand has come crashing down. There are personal branding lessons we can take from his fall from grace, as well as from other sportspeople whose careers have been affected by controversy.
By Donna Rachelson 29 Oct 2012 14:55
We all know that the most effective marketing is the type that stands out from the clutter, with a clear and concise message, and a strong unique selling proposition. The strange thing to me is that we don't apply this knowledge when marketing ourselves.
By Donna Rachelson 1 Oct 2012 10:22
The world has caught Olympic fever and South Africans are glued to their TV screens thanks to the likes of Chad Le Clos, Cameron van der Burgh and the lightweight men's four rowing team, who have bagged three gold medals at the London 2012 Games.
By Donna Rachelson 8 Aug 2012 13:09
Love her or hate her, Lady Gaga is a marketing genius. Before her meteoric rise to fame, she was just a girl who dropped out of school to start singing in nightclubs. She had no following and no reputation. But just a few years down the line, she's a global superstar with the highest number of followers on Twitter in the world, multiple award-winning tracks and millions of adoring fans. She is one of the most talked-about celebrities in the world. How has she managed this?
By Donna Rachelson 2 Jul 2012 09:10
You know you need to market yourself and you've even come up with a few ideas, but you just haven't done anything about it yet. Sound familiar?
By Donna Rachelson 2 May 2012 09:52
Businesses today have it tough. As soon as you develop something new, a competitive premise or a product/service that will set you apart from your competitors, your rivals all copy you and that competitive advantage is quickly lost.
By Donna Rachelson 27 Mar 2012 11:25
Any doctor or health professional will tell you that regular exercise is important to get fit and stay healthy. Likewise, if you want a "fit" and healthy personal brand, you need to flex your branding muscles and give them a workout. Here are a few ideas on how to do that.
By Donna Rachelson 28 Feb 2012 15:50
Instead of trying to keep vague work-related New Year's resolutions ("I'm going to improve my career skills; find a better work/life balance or make more of an impact in my team"), focus on specific areas where you can implement sustainable changes in your work life in 2012.
By Donna Rachelson 26 Jan 2012 12:45
Billions of rands are spent on branding and marketing campaigns every year by companies in South Africa wanting to attract new customers and grow market share. Marketing professionals will tell you that the fight for consumers' attention is fierce - ensuring your product or service stands out in a cluttered and competitive market is hard work.
By Donna Rachelson 25 Nov 2011 13:09
Tributes to Steve Jobs began to pour in just minutes after the news of his death. Twitter was buzzing with Steve Jobs quotes and memories, while news sites declared the end of an era.
By Donna Rachelson 11 Oct 2011 08:39
The word "authenticity" has become one of those over-used marketing terms - people have stopped thinking about what it really means and why it's important. Yet authenticity is actually critical to successful and sustainable branding, especially in terms of personal branding and marketing.
By Donna Rachelson 13 Sep 2011 16:42
Since writing my book, Branding & Marketing YOU, I've come to realise that there is a lot of confusion about what the term "personal branding" actually means. There are many misconceptions floating about and I'd like to clear a few of them up, which is why I've put together this list of four things that personal branding is not.
By Donna Rachelson 3 Aug 2011 11:43
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