As part of my research for the book, Branding and Marketing You Through Teams, I examined teams in six leading companies to find out what was separating the 'good' from the 'great'.
What truly makes successful networkers great at connecting with people is not that they have studied the principles of networking so much as that people just like engaging with them. Yes - that's the number one characteristic of brilliant networkers: they are likeable.
When many people think of "personal marketing", what they picture is something to the effect of that last situation: somebody shouting from the rooftops about just how fabulous he or she is. But, contrary to popular belief, personal marketing is not about spamming people with inflated descriptions of your abilities. It's about getting noticed for the value you add.
By Donna Rachelson 29 May 2013 10:58
Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.
By Donna Rachelson 23 Apr 2013 14:33
What's your dream job? Everyone has one. Whether you want to work on a particular project, for a specific company, or you long to accomplish a defined goal, you probably have an idea in your mind of what your dream job would be. Instead of dreaming about that job, choose to pursue it and increase your chances of turning it into a reality.
By Donna Rachelson 1 Mar 2013 11:20
Lance Armstrong has been an icon of cycling, the hero of countless sportspeople and an ambassador for cancer awareness, and yet over the past week his powerful personal brand has come crashing down. There are personal branding lessons we can take from his fall from grace, as well as from other sportspeople whose careers have been affected by controversy.
By Donna Rachelson 29 Oct 2012 14:55
We all know that the most effective marketing is the type that stands out from the clutter, with a clear and concise message, and a strong unique selling proposition. The strange thing to me is that we don't apply this knowledge when marketing ourselves.
By Donna Rachelson 1 Oct 2012 10:22
The world has caught Olympic fever and South Africans are glued to their TV screens thanks to the likes of Chad Le Clos, Cameron van der Burgh and the lightweight men's four rowing team, who have bagged three gold medals at the London 2012 Games.
By Donna Rachelson 8 Aug 2012 13:09
Love her or hate her, Lady Gaga is a marketing genius. Before her meteoric rise to fame, she was just a girl who dropped out of school to start singing in nightclubs. She had no following and no reputation. But just a few years down the line, she's a global superstar with the highest number of followers on Twitter in the world, multiple award-winning tracks and millions of adoring fans. She is one of the most talked-about celebrities in the world. How has she managed this?
By Donna Rachelson 2 Jul 2012 09:10
Businesses today have it tough. As soon as you develop something new, a competitive premise or a product/service that will set you apart from your competitors, your rivals all copy you and that competitive advantage is quickly lost.
By Donna Rachelson 27 Mar 2012 11:25
Any doctor or health professional will tell you that regular exercise is important to get fit and stay healthy. Likewise, if you want a "fit" and healthy personal brand, you need to flex your branding muscles and give them a workout. Here are a few ideas on how to do that.
By Donna Rachelson 28 Feb 2012 15:50