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Donna Rachelson

Founder of Branding & Marketing YOU
Location:South Africa

Profile

Donna Rachelson is the CEO and founder of Branding & Marketing YOU, a company that specialises in personal branding and marketing - and the author of the best-selling book of the same name. Donna can be contacted on or visit www.brandingandmarketingyou.com.
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Stop damaging your personal brand!

You have a personal brand, whether you think about it or not. Your personal brand is what people say about you when you're not in the room. It's how your...

By Donna Rachelson, Issued by Branding and Marketing YOU 29 Jul 2014 12:08

Stop with the sales pitch!

Four steps to move your business from chasing sales to attracting customers who want to buy.

By Donna Rachelson, Issued by Branding and Marketing YOU 24 Jun 2014 12:13

Why 'good' customer service is no longer 'good enough'

As part of my research for the book, Branding and Marketing You Through Teams, I examined teams in six leading companies to find out what was separating the 'good' from the 'great'.

By Donna Rachelson, Issued by Branding and Marketing YOU 15 May 2014 12:27

The relevance of personal branding and marketing

We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.

By Donna Rachelson 11 Apr 2014 08:01

Characteristics of incredible networkers

What truly makes successful networkers great at connecting with people is not that they have studied the principles of networking so much as that people just like engaging with them. Yes - that's the number one characteristic of brilliant networkers: they are likeable.

By Donna Rachelson, Issued by Branding and Marketing YOU 13 Mar 2014 12:42

Five questions that land clients

Often when it comes to marketing, we get fixated on the message that we want to transmit to potential clients and forget to actually listen to what our target audience actually wants from us.

By Donna Rachelson 3 Sep 2013 07:30

Does your personal brand make a difference?

According to people around the world surveyed in the Havas Media second annual Meaningful Brands Index, what makes people care about brands, increasingly, is whether those brands improve lives.

By Donna Rachelson 30 Jul 2013 16:25

5 signs that you should be marketing yourself

You may not think that you need to market yourself in the workplace, but if you're experiencing any of the following signs, you may just need to rethink your stance.

By Donna Rachelson 27 Jun 2013 13:01

Personal marketing: it's not what you think

When many people think of "personal marketing", what they picture is something to the effect of that last situation: somebody shouting from the rooftops about just how fabulous he or she is. But, contrary to popular belief, personal marketing is not about spamming people with inflated descriptions of your abilities. It's about getting noticed for the value you add.

By Donna Rachelson 29 May 2013 10:58

Crafting your personal brand story

Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.

By Donna Rachelson 23 Apr 2013 14:33

How to land your dream job

What's your dream job? Everyone has one. Whether you want to work on a particular project, for a specific company, or you long to accomplish a defined goal, you probably have an idea in your mind of what your dream job would be. Instead of dreaming about that job, choose to pursue it and increase your chances of turning it into a reality.

By Donna Rachelson 1 Mar 2013 11:20

Social media for career growth

Fact: Social media is not a bubble that will burst anytime soon. It's here to stay and it's influencing the way people communicate and do business. It makes sense, then, to ensure you know how to use it as a tool in your own career.

By Donna Rachelson 7 Jan 2013 09:46

The importance of team branding

Over the last few years, I've focused my efforts mainly on personal branding and marketing, but as I've worked with organisations I've come to understand the importance of effective team branding too.

By Donna Rachelson 27 Nov 2012 12:26

Personal branding: What we can learn from Lance Armstrong

Lance Armstrong has been an icon of cycling, the hero of countless sportspeople and an ambassador for cancer awareness, and yet over the past week his powerful personal brand has come crashing down. There are personal branding lessons we can take from his fall from grace, as well as from other sportspeople whose careers have been affected by controversy.

By Donna Rachelson 29 Oct 2012 14:55

Personal marketing: Ditch the CV to stand out

We all know that the most effective marketing is the type that stands out from the clutter, with a clear and concise message, and a strong unique selling proposition. The strange thing to me is that we don't apply this knowledge when marketing ourselves.

By Donna Rachelson 1 Oct 2012 10:22

Branding lessons from the Olympics

The world has caught Olympic fever and South Africans are glued to their TV screens thanks to the likes of Chad Le Clos, Cameron van der Burgh and the lightweight men's four rowing team, who have bagged three gold medals at the London 2012 Games.

By Donna Rachelson 8 Aug 2012 13:09

Business lessons from Lady Gaga

Love her or hate her, Lady Gaga is a marketing genius. Before her meteoric rise to fame, she was just a girl who dropped out of school to start singing in nightclubs. She had no following and no reputation. But just a few years down the line, she's a global superstar with the highest number of followers on Twitter in the world, multiple award-winning tracks and millions of adoring fans. She is one of the most talked-about celebrities in the world. How has she managed this?

By Donna Rachelson 2 Jul 2012 09:10

What's stopping you marketing yourself?

You know you need to market yourself and you've even come up with a few ideas, but you just haven't done anything about it yet. Sound familiar?

By Donna Rachelson 2 May 2012 09:52

How personal branding benefits your company brand

Businesses today have it tough. As soon as you develop something new, a competitive premise or a product/service that will set you apart from your competitors, your rivals all copy you and that competitive advantage is quickly lost.

By Donna Rachelson 27 Mar 2012 11:25

Your 5-step personal branding workout

Any doctor or health professional will tell you that regular exercise is important to get fit and stay healthy. Likewise, if you want a "fit" and healthy personal brand, you need to flex your branding muscles and give them a workout. Here are a few ideas on how to do that.

By Donna Rachelson 28 Feb 2012 15:50

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