Subscribe to industry newsletters

Loeries Creative Week Durban BBM

#Loeries2016 On the red carpet

BBDO
FCB
Sihle Zikalala, Andrew Human
JCDecaux
Ogilvy & Mather
The Jupiter Drawing Room Cape Town
MullenLowe

GALLERIES

Small business eyed by large CRM vendors

SAP and Oracle have both announced small business strategies for CRM, while other traditionally large enterprise-focused CRM and ERP software and related services vendors are also beginning to focus on the extent of the untapped market following the announcement by Microsoft that they would be offering CRM solutions to the small- and mid-sized business market later this year. IT analysts estimate that only 20 percent of small-sized companies have implemented CRM solutions.
Source: CRM Daily

 
Comment
Neophyteblogger
Its been happening for some time-
Small businesses have been on the radars of the big players who see growth potential in the SMB market, the advent of SaaS has also kind of forced the big players to divert some focus to this market.
Posted on 3 Dec 2007 07:15

Related