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Jacaranda, Halo report on the success of the #MoreMusicYouLove audiovisual billboard
Earlier this year, Jacaranda FM and Halo agency unveiled the ‘More Music You Love' radio simulcast live lip sync billboard at Illovo Junction in Johannesburg.
A first of its kind, the billboard was used to tell a live story, lip-synced by actors to the station's on-air music playlist during the breakfast show.
The activation was a massive hit:
The hashtag trended at the number one spot on social media for more than five hours.
4.4m social media accounts were reached by leveraging influencers, celebs, the agency team and staff.
18,000 live streams were recorded on Facebook.