Over the recent years Huggies® has worked on better connecting and truly understanding moms through their communication and superior product offerings. As a result they are closing the gap to market leadership in the disposable diaper category with only 2.9 %* difference between them and the category's leading brand. Huggies® does not expect anything different this year because in August; they embark on their new marketing campaign, Love the Joyride.
The Huggies® Love the Joyride communication idea was conceptualised through the global Kimberly Clark Integrated Marketing Process (IMP). This is a process that ensures consistency of messages and the complementary use of media. The communication idea of Love the Joyride was used to bring the Huggies® marketing idea to life.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.