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Daily Sun makes no ethics sense

9 Sep 2004 09:1816 commentsBizLike
In this new culture of journalistic titillation {as perpetuated by the Daily Sun}, we teach our readers that trivia is significant, that the lurid and the loopy are more important than real news.
Deon du Plessis Daily Sun publisher launches a vitriolic attack on a critical reader of the mass media. In an apparent attempt to forestall critics he says "the people who complain and wring their hands are not our target audience."

So if you are not prone to reading trash you cannot alert other fellows to its destructive effects. He cajoles his critics not to bother him - "rather than complain about us, DO NOT BUY THE PAPER."
 
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FP
No accounting for popular taste-
The fact that there are so many distasteful films and publications is because there is a demand for it. Posted on 10 Sep 2004 12:20
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Abe
What is 'real' news?-
I always hear people saying Daily Sun is reporting news, then my question is what is news? Is it the AU meeting in Mauritius where is basically a talk-shop news? People use news for different reasons and they go for what is relevant to their daily lives. Daily Sun has been criticised by politicians, scholars and burgousie class because they think they are the only ones who make the news and what they do must be newsworthy and therefore an attack on a witch in Limpopo is of no significance. Daily Sun is the biggest seller in this country because people are tired of reading about politicians and business men who think they own the world and subject people to their hipocrisy and lies. People no matter how educated they are are not stupid and they find so called real news full of spin boring. Posted on 10 Sep 2004 16:31
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can't you?-
can't daily sun start focusing on all the nation.meaning they must not focus on blacks only. i mean there are so many things to talk about exept witchcraft.and they must stop stupid topics like (father slapped a boy for stealing bread) i mean like really. Posted on 8 Apr 2008 17:12
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Non-U
say what?-
Ethics? Ethics? Wuzzat? This is just another one of those tedious topics that elitists love harping on about. Is the Mail & Guardian ethical? Is the Sunday Times ethical? Just because a publication's content isn't to the liking of the Egghead PC brigade, they love to exhibit their pseudo-intellectual "prowess" by making some sneering remarks. Live and let live. Some people get off reading about soccer, some get off reading some tortuous navel-gazing piece about global politics. Posted on 10 Sep 2004 17:37
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Peter
Unethical Statement-
"Don't buy the paper"....come on - are you for real? If you don't like the paper - sorry, but boy, there sure is enough of us who do...no wonder it's a publishing mirracle!!

Peter Posted on 13 Sep 2004 11:10
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chant
Not my Cup of Tea -
The Daily Sun is definitley NOT my cup of tea, to put it mildly! And in my naivety I was shocked at the sales figures. However they are clearly targeting a group who now get to read what they want to and it works for both parties. Apart from this in a discussion/debate with an avid reader of the Daily Sun - he pointed out that they do carry the news everyone else does - which proves that they have just found a way to get the same stuff to everyone and appeal to a number of people by differentiation. At this stage I would never buy it, but clearly me not buying it is not a concern to them! They have caputured who they wanted to. Well done. Posted on 13 Sep 2004 11:39
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Bheki Zwane
Go!!! Daily Sun Go!!!!-
Journalists write stories in the newspapers and the public read them. The public create stories that journalists write about and those who like the story read it. Journalits also create stories and the public read the newspapers.

It is a perpetual self-feeding cycle and one has to make a tough choice........ 'He who despise what he read in The Daily should just stay away from the paper'.

In simply terms the public love it and they vote by buying it day in day out... Go!!! Daily Sun Go!!!!!!! Go Mamgobhizi. Posted on 14 Sep 2004 09:52
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D...
YES and NO-
I often ask myself if the Daily Sun sells as well as it does for it's content or purely because it's cheap and is an easy read.
And when I say 'easy read' I mean it doesn't use complicated words that the normal man on the street would have to look up on the dictionary to understand the message that is being conveyed.
It is also an easy read because it's stories aren't long essays like the kind you find in 'more respectable' newspaper, the paper is thin, and that is very appealing.
As for the content, I personally think it undermines the reader's intelligence.
In my mind if a newspaper like say Thisday, Mail & Guardian and the Sunday Times, were as cheap, easily accessible and as easy to understand as the Daily Sun more people would be buying it.
The only thing that's good about the Daily Sun is that it's getting more and more people reading.
To all publishers that are reading this, there's an opportunity for you to create a newspaper like the Daily Sun, just with actual news. Posted on 14 Sep 2004 15:52
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Zambia
Cannot compare-
Each newspaper is created to serve a specific market. I'm sure if publications such as Sunday Times and Mail and Guardian wanted to appeal to the masses; they would focus content on that. One thing is certain, we cannot compare the Mail and Guardian and Sunday Times to a newspaper such as Daily Sun. They are completely different. Posted on 14 Sep 2004 16:01
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big
GOD HELP US-
If the Daily Sun is what the masses want to read, then God help us - imagine taking in those headlines on a daily basis and then still reading the stories inside on a daily basis - it MUST make ones soul sick. Posted on 4 Nov 2004 15:19
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Nathi
Daily Sun - THE NEW REALITY!!-
Just when will the chattering classes begin to understand that the world does not operate on their terms? As you get drunk on cognac, fancing yourself as the next Bill Gates, somebody in Orange Farm is subjected to all forms of brutalities; real and imagined.
The whining idiots must remember that it is not only them that must have access to newspapers:the masses who love Daily Sun because it operates within their realities, also have as much rights to have access to newspapers.
I beg these new sophisticates who frown upon an address in Boipatong or Lahlumlenze to get some life and deal with their boring, sinfully uneventful lives and leave the 3 million people who love Daily Sun to read what interests them.
Does any of these critics understand that newspapers can nolonger be one size fits all? Do they appreciate the fact that more and more people are getting into the habit of buying and reading a newspaper? Thanks to the Daily Sun!
The numbskulls who spew vernom, rubbishing the content of the Daily Sun, are the ones who in middle of a dark night, crawl to sangomas looking for umuthi to commit evil. They are quick to criticise, yet if you were to strip their souls bare, you will find that they are haunted by the fear of otokoloshe. Some of them have a family inyanga instead of a doctor, but they frown upon the Daily Sun for writing about otokoloshe and izangoma.
I am not a typical Daily Sun reader but if you read the paper from front to back you will realise that the editorial mix is such that its readers gain wealth of knowledge and understanding of the world around them.
How many of THE SERIOUS papers will celebrate the succes of a car wash business in Soshanguve? I am afraid none. The Daily Sun celebrates these small victories.
I wish these cry-abies could stop forcing us to consume their political-correctness trash. Life has changed...get with it.
Oops I almost forgot...have you seen the number of people who have been helped by Daily Sun? People who were trampled upon by the very fat bottoms who pass for civil servant? The very fat bottoms who call the Daily Sun trash. Come now guys, I get suspicious here. Could it be that the paper is shoving rockets up your fat bottoms hence the caustic attack?
The newspaper has become a voice for people who have been abandoned by wabenzi! Posted on 12 Dec 2004 17:34
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AR
ethics irrelevant to tabloids-
While I would not dream of trying to prescribe what people should and should not read, readers of this cheap tabloid think they are reading a newspaper. They take the "articles" very seriously, as fact and sometimes as gospel. Millions of people are being preyed on maliciously here - and someone is getting fat on it.
Down to the bare bones of it, though: it's not what this tabloid is saying which is the scary thing, but that it is what the masses want to read. Posted on 28 Sep 2004 08:30
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mitzo
What a shame!-
FP, Peter, Abe, Bheki... I pity you.Journalism is not at all about unrealistic and unethical stories, it's about truth and informing the public. Do you think Daily Sun is informing the public? I feel sorry for everyone who wastes money on that paper.

We will not run away from the fact that it's selling in big numbers but the big question is "Is it ethical and informative?" Posted on 20 Dec 2005 11:38
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Nathi
ETHICAL?-
What would your definition of ethical be?
I have a problem with people who throw around terms which they have very little or no understanding of. Posted on 18 Jun 2007 08:23
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Madimetja
Have you ever been in a Journalism class?-
Mrena, can you please say if you have ever been in a journalism class?

I think you did not and you must go for one if you want to know what ethics is? Because you don't!

If you have been, then please register to study journalism at another university or college other than the one you attended. Posted on 18 Apr 2008 19:56
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Madimetja Mashishi
There a lot of ethics in this field, & and no newspaper follows them all.-
The person who wrote that Daily Sun does not follow ethics needs to be asked: what ethics are you talking about?

There are a lot of ethics in the journalism field, that no newspaper in the world can claim to be following all. This is why I suspect you don't know what you are talking about.

When you say "ethical", do you mean the way M&G, FM,or Sunday Times is reporting? My brother (or sister) you cannot expect a tabloit to report in the same way as, for example, a business newspaper, or an investigative one.

Daily Sun, I stress, is reporting ethically and it is reporting NEWS. One scholar described news as "any event or happening that is current and of interest to the readers." And as such what Daily Sun writes is of interested to many South Africans than you can imagine. So don't you call that news reporting?

Just to give you a hint: journalists have ethics and codes of conduct that they follow, and the same can be said about Daily Sun journalists. And for your information, not every paper in this country follows the Press Obudsman's Code of Conduct.

The South African newspapers are different and are, mostly, targetting totally different readers. So accept the fact that you are not in the Daily Sun's target readership, and excuse the hunreds of thousands.

Daily Sun reports news, period. Posted on 18 Apr 2008 19:46
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